Defaults and donations: evidence from a field experiment:
We study how website defaults affect consumer behavior in the domain of charitable giving. In a field experiment that was conducted on a large platform for making charitable donations over the web, we exogenously vary the default options in two distinct choice dimensions. The first pertains to the p...
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| Main Authors: | , , , |
|---|---|
| Format: | Electronic eBook |
| Language: | English |
| Published: |
[München]
Center for Economic Studies & Ifo Institute
December 2014
|
| Series: | CESifo working paper
no. 5118 : Category 13: Behavioural economics |
| Online Access: | Volltext |
| Summary: | We study how website defaults affect consumer behavior in the domain of charitable giving. In a field experiment that was conducted on a large platform for making charitable donations over the web, we exogenously vary the default options in two distinct choice dimensions. The first pertains to the primary donation decision, namely, how much to contribute to the charitable cause. The second relates to an "add-on" decision of how much to contribute to supporting the online platform itself. We find a strong impact of defaults on individual behavior: in each of our treatments, the modal positive contributions in both choice dimensions invariably correspond to the specified default amounts. Defaults, nevertheless, have no impact on aggregate donations. This is because defaults in the donation domain induce some people to donate more and others to donate less than they otherwise would have. In contrast, higher defaults in the secondary choice dimension unambiguously induce higher contributions to the online platform. |
| Physical Description: | 1 Online-Ressource (42 Seiten) Diagramme, Illustrationen |
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| 520 | 1 | |a We study how website defaults affect consumer behavior in the domain of charitable giving. In a field experiment that was conducted on a large platform for making charitable donations over the web, we exogenously vary the default options in two distinct choice dimensions. The first pertains to the primary donation decision, namely, how much to contribute to the charitable cause. The second relates to an "add-on" decision of how much to contribute to supporting the online platform itself. We find a strong impact of defaults on individual behavior: in each of our treatments, the modal positive contributions in both choice dimensions invariably correspond to the specified default amounts. Defaults, nevertheless, have no impact on aggregate donations. This is because defaults in the donation domain induce some people to donate more and others to donate less than they otherwise would have. In contrast, higher defaults in the secondary choice dimension unambiguously induce higher contributions to the online platform. | |
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| language | English |
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| spelling | Altmann, Steffen 1977- Verfasser (DE-588)139253092 aut Defaults and donations: evidence from a field experiment Steffen Altmann, Armin Falk, Paul Heidhues, Rajshri Jayaraman [München] Center for Economic Studies & Ifo Institute December 2014 1 Online-Ressource (42 Seiten) Diagramme, Illustrationen txt rdacontent c rdamedia cr rdacarrier CESifo working paper no. 5118 Category 13: Behavioural economics We study how website defaults affect consumer behavior in the domain of charitable giving. In a field experiment that was conducted on a large platform for making charitable donations over the web, we exogenously vary the default options in two distinct choice dimensions. The first pertains to the primary donation decision, namely, how much to contribute to the charitable cause. The second relates to an "add-on" decision of how much to contribute to supporting the online platform itself. We find a strong impact of defaults on individual behavior: in each of our treatments, the modal positive contributions in both choice dimensions invariably correspond to the specified default amounts. Defaults, nevertheless, have no impact on aggregate donations. This is because defaults in the donation domain induce some people to donate more and others to donate less than they otherwise would have. In contrast, higher defaults in the secondary choice dimension unambiguously induce higher contributions to the online platform. Falk, Armin 1968- Verfasser (DE-588)121101789 aut Heidhues, Paul Verfasser (DE-588)121159019 aut Jayaraman, Rajshri 1974- Verfasser (DE-588)17171864X aut CESifo working paper no. 5118 : Category 13: Behavioural economics (DE-604)BV014083264 5118 https://www.cesifo.org/DocDL/cesifo1_wp5118.pdf Verlag kostenfrei Volltext |
| spellingShingle | Altmann, Steffen 1977- Falk, Armin 1968- Heidhues, Paul Jayaraman, Rajshri 1974- Defaults and donations: evidence from a field experiment CESifo working paper |
| title | Defaults and donations: evidence from a field experiment |
| title_auth | Defaults and donations: evidence from a field experiment |
| title_exact_search | Defaults and donations: evidence from a field experiment |
| title_full | Defaults and donations: evidence from a field experiment Steffen Altmann, Armin Falk, Paul Heidhues, Rajshri Jayaraman |
| title_fullStr | Defaults and donations: evidence from a field experiment Steffen Altmann, Armin Falk, Paul Heidhues, Rajshri Jayaraman |
| title_full_unstemmed | Defaults and donations: evidence from a field experiment Steffen Altmann, Armin Falk, Paul Heidhues, Rajshri Jayaraman |
| title_short | Defaults and donations: evidence from a field experiment |
| title_sort | defaults and donations evidence from a field experiment |
| url | https://www.cesifo.org/DocDL/cesifo1_wp5118.pdf |
| volume_link | (DE-604)BV014083264 |
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