Alibaba's world: how a remarkable Chinese company is changing the face of global business
"In September 2014, a Chinese company that most Americans had never heard of held the largest IPO in history - bigger than Google, Facebook and Twitter combined. Alibaba, now the world's largest e-commerce company, mostly escaped Western notice for over ten years, while building a customer...
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| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
New York, NY
Palgrave Macmillan
2015
|
| Edition: | First edition |
| Subjects: | |
| Online Access: | Cover image |
| Summary: | "In September 2014, a Chinese company that most Americans had never heard of held the largest IPO in history - bigger than Google, Facebook and Twitter combined. Alibaba, now the world's largest e-commerce company, mostly escaped Western notice for over ten years, while building a customer base more than twice the size of Amazon's, and handling the bulk of e-commerce transactions in China. How did it happen? And what was it like to be along for such a revolutionary ride? In Alibaba's World, author Porter Erisman, one of Alibaba's first Western employees and its head of international marketing from 2000 to 2008, shows how Jack Ma, a Chinese schoolteacher who twice failed his college entrance exams, rose from obscurity to found Alibaba and lead it from struggling startup to the world's most dominant e-commerce player. He shares stories of weathering the dotcom crash, facing down eBay and Google, negotiating with the unpredictable Chinese government, and enduring the misguided advice of foreign experts, all to build the behemoth that's poised to sweep the ecommerce world today. And he analyzes Alibaba's role as a harbinger of the new global business landscape...with its focus on the East rather than the West, emerging markets over developed ones, and the nimble entrepreneur over the industry titan. As we face this near future, the story of Alibaba...and its inevitable descendants...is both essential and instructive".. |
| Item Description: | Includes index |
| Physical Description: | x, 242 Seiten |
| ISBN: | 9781250069870 |
Staff View
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| id | DE-604.BV043646045 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-10T07:31:25Z |
| institution | BVB |
| isbn | 9781250069870 |
| language | English |
| lccn | 014043669 |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-029059748 |
| oclc_num | 931798933 |
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| physical | x, 242 Seiten |
| publishDate | 2015 |
| publishDateSearch | 2015 |
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| publisher | Palgrave Macmillan |
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| spelling | Erisman, Porter Verfasser (DE-588)1077339038 aut Alibaba's world how a remarkable Chinese company is changing the face of global business Porter Erisman First edition New York, NY Palgrave Macmillan 2015 x, 242 Seiten txt rdacontent n rdamedia nc rdacarrier Includes index "In September 2014, a Chinese company that most Americans had never heard of held the largest IPO in history - bigger than Google, Facebook and Twitter combined. Alibaba, now the world's largest e-commerce company, mostly escaped Western notice for over ten years, while building a customer base more than twice the size of Amazon's, and handling the bulk of e-commerce transactions in China. How did it happen? And what was it like to be along for such a revolutionary ride? In Alibaba's World, author Porter Erisman, one of Alibaba's first Western employees and its head of international marketing from 2000 to 2008, shows how Jack Ma, a Chinese schoolteacher who twice failed his college entrance exams, rose from obscurity to found Alibaba and lead it from struggling startup to the world's most dominant e-commerce player. He shares stories of weathering the dotcom crash, facing down eBay and Google, negotiating with the unpredictable Chinese government, and enduring the misguided advice of foreign experts, all to build the behemoth that's poised to sweep the ecommerce world today. And he analyzes Alibaba's role as a harbinger of the new global business landscape...with its focus on the East rather than the West, emerging markets over developed ones, and the nimble entrepreneur over the industry titan. As we face this near future, the story of Alibaba...and its inevitable descendants...is both essential and instructive".. Ma, Yun, 1964- Alibaba (Firm) BUSINESS & ECONOMICS / E-Commerce / General (see also COMPUTERS / Electronic Commerce) bisacsh Wirtschaft Electronic commerce China Internet marketing China BUSINESS & ECONOMICS / E-Commerce / General (see also COMPUTERS / Electronic Commerce) Erscheint auch als Online-Ausgabe 978-1-4668-7886-0 http://www.netread.com/jcusers2/bk1388/870/9781250069870/image/lgcover.9781250069870.jpg Cover image |
| spellingShingle | Erisman, Porter Alibaba's world how a remarkable Chinese company is changing the face of global business Ma, Yun, 1964- Alibaba (Firm) BUSINESS & ECONOMICS / E-Commerce / General (see also COMPUTERS / Electronic Commerce) bisacsh Wirtschaft Electronic commerce China Internet marketing China BUSINESS & ECONOMICS / E-Commerce / General (see also COMPUTERS / Electronic Commerce) |
| title | Alibaba's world how a remarkable Chinese company is changing the face of global business |
| title_auth | Alibaba's world how a remarkable Chinese company is changing the face of global business |
| title_exact_search | Alibaba's world how a remarkable Chinese company is changing the face of global business |
| title_full | Alibaba's world how a remarkable Chinese company is changing the face of global business Porter Erisman |
| title_fullStr | Alibaba's world how a remarkable Chinese company is changing the face of global business Porter Erisman |
| title_full_unstemmed | Alibaba's world how a remarkable Chinese company is changing the face of global business Porter Erisman |
| title_short | Alibaba's world |
| title_sort | alibaba s world how a remarkable chinese company is changing the face of global business |
| title_sub | how a remarkable Chinese company is changing the face of global business |
| topic | Ma, Yun, 1964- Alibaba (Firm) BUSINESS & ECONOMICS / E-Commerce / General (see also COMPUTERS / Electronic Commerce) bisacsh Wirtschaft Electronic commerce China Internet marketing China BUSINESS & ECONOMICS / E-Commerce / General (see also COMPUTERS / Electronic Commerce) |
| topic_facet | Ma, Yun, 1964- Alibaba (Firm) BUSINESS & ECONOMICS / E-Commerce / General (see also COMPUTERS / Electronic Commerce) Wirtschaft Electronic commerce China Internet marketing China |
| url | http://www.netread.com/jcusers2/bk1388/870/9781250069870/image/lgcover.9781250069870.jpg |
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