Marketing the 21st Century Library: The Time Is Now
Although the 21st century library is competing with numerous web-based resources, its clients can benefit from using its research assistance, physical and online holdings, and physical space, so they need to understand what the library offers. Marketing the 21st Century Library systematically and co...
Saved in:
| Main Author: | |
|---|---|
| Format: | Electronic eBook |
| Language: | English |
| Published: |
OXford
Elsevier Science
2015
|
| Subjects: | |
| Online Access: | TUM01 FAW01 KUBA1 Volltext |
| Summary: | Although the 21st century library is competing with numerous web-based resources, its clients can benefit from using its research assistance, physical and online holdings, and physical space, so they need to understand what the library offers. Marketing the 21st Century Library systematically and concisely teaches students and practitioners how to and why they should market and promote academic libraries. Librarians need to use marketing not only to advertise and promote resources, but also to boost the profession and the role we play. The book introduces key marketing concepts, followed by the history of library marketing. Subsequent chapters guide readers through a series of tools and resources so they can create their own marketing plans, concluding with an exploration of resources, services and further readings. Includes web extras, tables, problem and solution exercisesContains extensive references to real-world examples of good practice Details practical examples and case summaries from leading libraries Explores the importance of marketing and promoting academic librariesProvides resources for readers to help create marketing plans |
| Item Description: | Description based on publisher supplied metadata and other sources |
| Physical Description: | 1 online resource (120 pages) |
| ISBN: | 9781780634548 9781843347736 |
Staff View
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| spelling | Lucas-Alfieri, Debra Verfasser aut Marketing the 21st Century Library The Time Is Now OXford Elsevier Science 2015 © 2015 1 online resource (120 pages) txt rdacontent c rdamedia cr rdacarrier Description based on publisher supplied metadata and other sources Although the 21st century library is competing with numerous web-based resources, its clients can benefit from using its research assistance, physical and online holdings, and physical space, so they need to understand what the library offers. Marketing the 21st Century Library systematically and concisely teaches students and practitioners how to and why they should market and promote academic libraries. Librarians need to use marketing not only to advertise and promote resources, but also to boost the profession and the role we play. The book introduces key marketing concepts, followed by the history of library marketing. Subsequent chapters guide readers through a series of tools and resources so they can create their own marketing plans, concluding with an exploration of resources, services and further readings. Includes web extras, tables, problem and solution exercisesContains extensive references to real-world examples of good practice Details practical examples and case summaries from leading libraries Explores the importance of marketing and promoting academic librariesProvides resources for readers to help create marketing plans Branding (Marketing) Libraries -- Marketing -- Congresses Bibliothek (DE-588)4006439-6 gnd rswk-swf Marketing (DE-588)4037589-4 gnd rswk-swf (DE-588)1071861417 Konferenzschrift gnd-content Bibliothek (DE-588)4006439-6 s Marketing (DE-588)4037589-4 s 1\p DE-604 Erscheint auch als Druck-Ausgabe Lucas-Alfieri, Debra Marketing the 21st Century Library : The Time Is Now http://www.sciencedirect.com/science/book/9780081001950 Verlag URL des Erstveröffentlichers Volltext 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Lucas-Alfieri, Debra Marketing the 21st Century Library The Time Is Now Branding (Marketing) Libraries -- Marketing -- Congresses Bibliothek (DE-588)4006439-6 gnd Marketing (DE-588)4037589-4 gnd |
| subject_GND | (DE-588)4006439-6 (DE-588)4037589-4 (DE-588)1071861417 |
| title | Marketing the 21st Century Library The Time Is Now |
| title_auth | Marketing the 21st Century Library The Time Is Now |
| title_exact_search | Marketing the 21st Century Library The Time Is Now |
| title_full | Marketing the 21st Century Library The Time Is Now |
| title_fullStr | Marketing the 21st Century Library The Time Is Now |
| title_full_unstemmed | Marketing the 21st Century Library The Time Is Now |
| title_short | Marketing the 21st Century Library |
| title_sort | marketing the 21st century library the time is now |
| title_sub | The Time Is Now |
| topic | Branding (Marketing) Libraries -- Marketing -- Congresses Bibliothek (DE-588)4006439-6 gnd Marketing (DE-588)4037589-4 gnd |
| topic_facet | Branding (Marketing) Libraries -- Marketing -- Congresses Bibliothek Marketing Konferenzschrift |
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