Google Analytics Integrations:
A roadmap for turning Google Analytics into a centralized marketing analysis platform With Google Analytics Integrations, expert author Daniel Waisberg shows you how to gain a more meaningful, complete view of customers that can drive growth opportunities. This in-depth guide shows not only how to u...
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Somerset
Wiley
2015
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| Ausgabe: | 1st ed |
| Schlagworte: | |
| Zusammenfassung: | A roadmap for turning Google Analytics into a centralized marketing analysis platform With Google Analytics Integrations, expert author Daniel Waisberg shows you how to gain a more meaningful, complete view of customers that can drive growth opportunities. This in-depth guide shows not only how to use Google Analytics, but also how to turn this powerful data collection and analysis tool into a central marketing analysis platform for your company. Taking a hands-on approach, this resource explores the integration and analysis of a host of common data sources, including Google AdWords, AdSense, CRMs, and many others. Armed with this knowledge, marketers and developers can deliver on the promise of a truly transformative view of customer behavior and acquisition. Google Analytics Integrations provides the complete, step-by-step guidance businesses need to improve data integration and behavior analysis, and will show you how to: Use proven techniques to collect clean and accurate data Integrate and import all relevant marketing and customer data into Google Analytics Use new analytical capabilities to gain further insight into customer behavior |
| Beschreibung: | Description based on publisher supplied metadata and other sources |
| Beschreibung: | 1 online resource (214 pages) |
| ISBN: | 9781119053132 9781119053064 |
Internformat
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| spelling | Waisberg, Daniel Verfasser aut Google Analytics Integrations 1st ed Somerset Wiley 2015 © 2015 1 online resource (214 pages) txt rdacontent c rdamedia cr rdacarrier Description based on publisher supplied metadata and other sources A roadmap for turning Google Analytics into a centralized marketing analysis platform With Google Analytics Integrations, expert author Daniel Waisberg shows you how to gain a more meaningful, complete view of customers that can drive growth opportunities. This in-depth guide shows not only how to use Google Analytics, but also how to turn this powerful data collection and analysis tool into a central marketing analysis platform for your company. Taking a hands-on approach, this resource explores the integration and analysis of a host of common data sources, including Google AdWords, AdSense, CRMs, and many others. Armed with this knowledge, marketers and developers can deliver on the promise of a truly transformative view of customer behavior and acquisition. Google Analytics Integrations provides the complete, step-by-step guidance businesses need to improve data integration and behavior analysis, and will show you how to: Use proven techniques to collect clean and accurate data Integrate and import all relevant marketing and customer data into Google Analytics Use new analytical capabilities to gain further insight into customer behavior Google Analytics Google Analytics (DE-588)7670251-0 gnd rswk-swf Google Analytics (DE-588)7670251-0 s 1\p DE-604 Wiley, Sonstige oth Erscheint auch als Druck-Ausgabe Waisberg, Daniel Google Analytics Integrations 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
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| subject_GND | (DE-588)7670251-0 |
| title | Google Analytics Integrations |
| title_auth | Google Analytics Integrations |
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| title_full | Google Analytics Integrations |
| title_fullStr | Google Analytics Integrations |
| title_full_unstemmed | Google Analytics Integrations |
| title_short | Google Analytics Integrations |
| title_sort | google analytics integrations |
| topic | Google Analytics Google Analytics (DE-588)7670251-0 gnd |
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