The Pricing Journey: The Organizational Transformation Toward Pricing Excellence
Innovations in pricing can be transformative, but to reach their potential companies must devote equal attention to technical and organizational capabilities. Most firms, however, only pay attention to the technical dimensions of pricing, which severely limits the success of their initiatives. To re...
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Redwood City
Stanford University Press
2015
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| Schlagworte: | |
| Online-Zugang: | UER01 |
| Zusammenfassung: | Innovations in pricing can be transformative, but to reach their potential companies must devote equal attention to technical and organizational capabilities. Most firms, however, only pay attention to the technical dimensions of pricing, which severely limits the success of their initiatives. To remedy this, The Pricing Journey provides an integrated guide to the organizational, social, and behavioral aspects of pricing-drawing on principles of socio-technical change. Based on extensive qualitative and quantitative research in an array of firms around the world, Stephan M. Liozu provides a practical roadmap for management teams that aim to reach a new level of pricing power.Liozu introduces the 5 C model of transformation, which relies on change, capabilities, champions, confidence, and center-led organizational design to create effective and lasting pricing strategies. Rooting his recommendations in research and practice, Liozu proposes specific capabilities to develop on the road to pricing excellence. This book prepares pricing and marketing professionals to be true strategic partners, while contributing the study of pricing transformation |
| Beschreibung: | Description based on publisher supplied metadata and other sources |
| Beschreibung: | 1 online resource (236 pages) |
| ISBN: | 9780804794411 9780804788748 |
Internformat
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Datensatz im Suchindex
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| author | Liozu, Stephan |
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| dewey-full | 658.8/16 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
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| dewey-search | 658.8/16 |
| dewey-sort | 3658.8 216 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Electronic eBook |
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| illustrated | Not Illustrated |
| indexdate | 2024-07-10T07:30:56Z |
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| isbn | 9780804794411 9780804788748 |
| language | English |
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| spelling | Liozu, Stephan Verfasser (DE-588)1059319721 aut The Pricing Journey The Organizational Transformation Toward Pricing Excellence Redwood City Stanford University Press 2015 © 2015 1 online resource (236 pages) txt rdacontent c rdamedia cr rdacarrier Description based on publisher supplied metadata and other sources Innovations in pricing can be transformative, but to reach their potential companies must devote equal attention to technical and organizational capabilities. Most firms, however, only pay attention to the technical dimensions of pricing, which severely limits the success of their initiatives. To remedy this, The Pricing Journey provides an integrated guide to the organizational, social, and behavioral aspects of pricing-drawing on principles of socio-technical change. Based on extensive qualitative and quantitative research in an array of firms around the world, Stephan M. Liozu provides a practical roadmap for management teams that aim to reach a new level of pricing power.Liozu introduces the 5 C model of transformation, which relies on change, capabilities, champions, confidence, and center-led organizational design to create effective and lasting pricing strategies. Rooting his recommendations in research and practice, Liozu proposes specific capabilities to develop on the road to pricing excellence. This book prepares pricing and marketing professionals to be true strategic partners, while contributing the study of pricing transformation Organizational change Pricing Preispolitik (DE-588)4047118-4 gnd rswk-swf Organisationswandel (DE-588)4075693-2 gnd rswk-swf Preispolitik (DE-588)4047118-4 s Organisationswandel (DE-588)4075693-2 s 1\p DE-604 Erscheint auch als Druck-Ausgabe Liozu, Stephan The Pricing Journey : The Organizational Transformation Toward Pricing Excellence 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Liozu, Stephan The Pricing Journey The Organizational Transformation Toward Pricing Excellence Organizational change Pricing Preispolitik (DE-588)4047118-4 gnd Organisationswandel (DE-588)4075693-2 gnd |
| subject_GND | (DE-588)4047118-4 (DE-588)4075693-2 |
| title | The Pricing Journey The Organizational Transformation Toward Pricing Excellence |
| title_auth | The Pricing Journey The Organizational Transformation Toward Pricing Excellence |
| title_exact_search | The Pricing Journey The Organizational Transformation Toward Pricing Excellence |
| title_full | The Pricing Journey The Organizational Transformation Toward Pricing Excellence |
| title_fullStr | The Pricing Journey The Organizational Transformation Toward Pricing Excellence |
| title_full_unstemmed | The Pricing Journey The Organizational Transformation Toward Pricing Excellence |
| title_short | The Pricing Journey |
| title_sort | the pricing journey the organizational transformation toward pricing excellence |
| title_sub | The Organizational Transformation Toward Pricing Excellence |
| topic | Organizational change Pricing Preispolitik (DE-588)4047118-4 gnd Organisationswandel (DE-588)4075693-2 gnd |
| topic_facet | Organizational change Pricing Preispolitik Organisationswandel |
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