Leading Digital Strategy: Driving Business Growth Through Effective E-commerce
For a business to thrive competitively in today's marketplace, it needs to have an effective e-commerce channel. Getting it right opens up new markets and opportunities; getting it wrong leads to declining revenues and profitability. To ensure effectiveness, business leaders and decision-makers...
Saved in:
| Main Author: | |
|---|---|
| Format: | Electronic eBook |
| Language: | English |
| Published: |
London
Kogan Page
2015
|
| Edition: | 1st ed |
| Subjects: | |
| Online Access: | BTW01 |
| Summary: | For a business to thrive competitively in today's marketplace, it needs to have an effective e-commerce channel. Getting it right opens up new markets and opportunities; getting it wrong leads to declining revenues and profitability. To ensure effectiveness, business leaders and decision-makers must understand how e-commerce channels work to make the best strategic choices for their business. Drawing on experience in consulting to large complex organisations and ground-breaking primary research with senior executives from leading corporations, Leading Digital Strategy creates a convincing case for action and offers practical strategies, methodologies and models to improve the effectiveness of a company's online offering. It explores how to align organizational structure with wider goals and implement a customer-centric culture. With coverage of the key digital trends, tools and technologies affecting business today, it provides a practical framework for multi-channel success. This book challenges leaders to become as fluent and creative in digital as they are in finance, sales and marketing, and equips them to choose the right strategy and the right people to make it happen. With strategies for improved operational performance and enhanced engagement from senior management, Leading Digital Strategy gives readers the power to drive forward effective digital initiatives and realize rewarding opportunities for change |
| Item Description: | Description based on publisher supplied metadata and other sources |
| Physical Description: | 1 online resource (240 pages) |
| ISBN: | 9780749473105 9780749473099 |
Staff View
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| 520 | |a For a business to thrive competitively in today's marketplace, it needs to have an effective e-commerce channel. Getting it right opens up new markets and opportunities; getting it wrong leads to declining revenues and profitability. To ensure effectiveness, business leaders and decision-makers must understand how e-commerce channels work to make the best strategic choices for their business. Drawing on experience in consulting to large complex organisations and ground-breaking primary research with senior executives from leading corporations, Leading Digital Strategy creates a convincing case for action and offers practical strategies, methodologies and models to improve the effectiveness of a company's online offering. It explores how to align organizational structure with wider goals and implement a customer-centric culture. With coverage of the key digital trends, tools and technologies affecting business today, it provides a practical framework for multi-channel success. This book challenges leaders to become as fluent and creative in digital as they are in finance, sales and marketing, and equips them to choose the right strategy and the right people to make it happen. With strategies for improved operational performance and enhanced engagement from senior management, Leading Digital Strategy gives readers the power to drive forward effective digital initiatives and realize rewarding opportunities for change | ||
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| dewey-full | 658.8/72 |
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| discipline | Wirtschaftswissenschaften |
| edition | 1st ed |
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| spelling | Bones, Christopher Verfasser aut Leading Digital Strategy Driving Business Growth Through Effective E-commerce 1st ed London Kogan Page 2015 © 2015 1 online resource (240 pages) txt rdacontent c rdamedia cr rdacarrier Description based on publisher supplied metadata and other sources For a business to thrive competitively in today's marketplace, it needs to have an effective e-commerce channel. Getting it right opens up new markets and opportunities; getting it wrong leads to declining revenues and profitability. To ensure effectiveness, business leaders and decision-makers must understand how e-commerce channels work to make the best strategic choices for their business. Drawing on experience in consulting to large complex organisations and ground-breaking primary research with senior executives from leading corporations, Leading Digital Strategy creates a convincing case for action and offers practical strategies, methodologies and models to improve the effectiveness of a company's online offering. It explores how to align organizational structure with wider goals and implement a customer-centric culture. With coverage of the key digital trends, tools and technologies affecting business today, it provides a practical framework for multi-channel success. This book challenges leaders to become as fluent and creative in digital as they are in finance, sales and marketing, and equips them to choose the right strategy and the right people to make it happen. With strategies for improved operational performance and enhanced engagement from senior management, Leading Digital Strategy gives readers the power to drive forward effective digital initiatives and realize rewarding opportunities for change Electronic commerce Internet marketing Strategic planning Online-Marketing (DE-588)7706419-7 gnd rswk-swf Online-Shop (DE-588)7659857-3 gnd rswk-swf Electronic Commerce (DE-588)4592128-3 gnd rswk-swf Electronic Commerce (DE-588)4592128-3 s Online-Marketing (DE-588)7706419-7 s Online-Shop (DE-588)7659857-3 s DE-604 Hammersley, James Sonstige oth Erscheint auch als Druck-Ausgabe Bones, Christopher Leading Digital Strategy : Driving Business Growth Through Effective E-commerce |
| spellingShingle | Bones, Christopher Leading Digital Strategy Driving Business Growth Through Effective E-commerce Electronic commerce Internet marketing Strategic planning Online-Marketing (DE-588)7706419-7 gnd Online-Shop (DE-588)7659857-3 gnd Electronic Commerce (DE-588)4592128-3 gnd |
| subject_GND | (DE-588)7706419-7 (DE-588)7659857-3 (DE-588)4592128-3 |
| title | Leading Digital Strategy Driving Business Growth Through Effective E-commerce |
| title_auth | Leading Digital Strategy Driving Business Growth Through Effective E-commerce |
| title_exact_search | Leading Digital Strategy Driving Business Growth Through Effective E-commerce |
| title_full | Leading Digital Strategy Driving Business Growth Through Effective E-commerce |
| title_fullStr | Leading Digital Strategy Driving Business Growth Through Effective E-commerce |
| title_full_unstemmed | Leading Digital Strategy Driving Business Growth Through Effective E-commerce |
| title_short | Leading Digital Strategy |
| title_sort | leading digital strategy driving business growth through effective e commerce |
| title_sub | Driving Business Growth Through Effective E-commerce |
| topic | Electronic commerce Internet marketing Strategic planning Online-Marketing (DE-588)7706419-7 gnd Online-Shop (DE-588)7659857-3 gnd Electronic Commerce (DE-588)4592128-3 gnd |
| topic_facet | Electronic commerce Internet marketing Strategic planning Online-Marketing Online-Shop Electronic Commerce |
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