Beginner's Guide to Mobile Marketing:
This book is for marketers (from newbies to CMO level) who want to learn why and how to use mobile marketing to engage and convert consumers. A Beginner's Guide to Mobile Marketing will teach you about the exploding opportunities that mobile marketing offers and why it is so important to embrac...
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
New York
Business Expert Press
2014
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| Schlagworte: | |
| Zusammenfassung: | This book is for marketers (from newbies to CMO level) who want to learn why and how to use mobile marketing to engage and convert consumers. A Beginner's Guide to Mobile Marketing will teach you about the exploding opportunities that mobile marketing offers and why it is so important to embrace it in your integrated marketing strategy. Cell phones are no longer just for calling people. Based on the latest trends in consumer behavior on mobiles, the authors introduce ways that marketers can use smartphone popularity to reach people with tactics like mobile apps, mobile web, social media, mobile advertising and more. Exercises are included to ensure that the reader understands the material as well as how to apply it in the real world |
| Beschreibung: | Description based on publisher supplied metadata and other sources |
| Beschreibung: | 1 online resource (168 pages) |
| ISBN: | 9781606498415 9781606498408 |
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| id | DE-604.BV043617067 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-10T07:30:55Z |
| institution | BVB |
| isbn | 9781606498415 9781606498408 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-029031126 |
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| publisher | Business Expert Press |
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| spelling | Mishra, Karen Verfasser aut Beginner's Guide to Mobile Marketing New York Business Expert Press 2014 © 2014 1 online resource (168 pages) txt rdacontent c rdamedia cr rdacarrier Description based on publisher supplied metadata and other sources This book is for marketers (from newbies to CMO level) who want to learn why and how to use mobile marketing to engage and convert consumers. A Beginner's Guide to Mobile Marketing will teach you about the exploding opportunities that mobile marketing offers and why it is so important to embrace it in your integrated marketing strategy. Cell phones are no longer just for calling people. Based on the latest trends in consumer behavior on mobiles, the authors introduce ways that marketers can use smartphone popularity to reach people with tactics like mobile apps, mobile web, social media, mobile advertising and more. Exercises are included to ensure that the reader understands the material as well as how to apply it in the real world analytics apps banners beacons brand Cell phone advertising Internet marketing Garris, Molly Sonstige oth Erscheint auch als Druck-Ausgabe Mishra, Karen Beginner's Guide to Mobile Marketing |
| spellingShingle | Mishra, Karen Beginner's Guide to Mobile Marketing analytics apps banners beacons brand Cell phone advertising Internet marketing |
| title | Beginner's Guide to Mobile Marketing |
| title_auth | Beginner's Guide to Mobile Marketing |
| title_exact_search | Beginner's Guide to Mobile Marketing |
| title_full | Beginner's Guide to Mobile Marketing |
| title_fullStr | Beginner's Guide to Mobile Marketing |
| title_full_unstemmed | Beginner's Guide to Mobile Marketing |
| title_short | Beginner's Guide to Mobile Marketing |
| title_sort | beginner s guide to mobile marketing |
| topic | analytics apps banners beacons brand Cell phone advertising Internet marketing |
| topic_facet | analytics apps banners beacons brand Cell phone advertising Internet marketing |
| work_keys_str_mv | AT mishrakaren beginnersguidetomobilemarketing AT garrismolly beginnersguidetomobilemarketing |