Big Data: Using SMART Big Data, Analytics and Metrics To Make Better Decisions and Improve Performance
Convert the promise of big data into real world results There is so much buzz around big data. We all need to know what it is and how it works - that much is obvious. But is a basic understanding of the theory enough to hold your own in strategy meetings? Probably. But what will set you apart from t...
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Somerset
Wiley
2015
|
| Ausgabe: | 1st ed |
| Schlagworte: | |
| Online-Zugang: | EFN01 UER01 Volltext |
| Zusammenfassung: | Convert the promise of big data into real world results There is so much buzz around big data. We all need to know what it is and how it works - that much is obvious. But is a basic understanding of the theory enough to hold your own in strategy meetings? Probably. But what will set you apart from the rest is actually knowing how to USE big data to get solid, real-world business results - and putting that in place to improve performance. Big Data will give you a clear understanding, blueprint, and step-by-step approach to building your own big data strategy. This is a well-needed practical introduction to actually putting the topic into practice. Illustrated with numerous real-world examples from a cross section of companies and organisations, Big Data will take you through the five steps of the SMART model: Start with Strategy, Measure Metrics and Data, Apply Analytics, Report Results, Transform. Discusses how companies need to clearly define what it is they need to know Outlines how companies can collect relevant data and measure the metrics that will help them answer their most important business questions Addresses how the results of big data analytics can be visualised and communicated to ensure key decisions-makers understand them Includes many high-profile case studies from the author's work with some of the world's best known brands |
| Beschreibung: | Description based on publisher supplied metadata and other sources |
| Beschreibung: | 1 online resource (259 pages) |
| ISBN: | 9781118965788 |
Internformat
MARC
| LEADER | 00000nmm a2200000zc 4500 | ||
|---|---|---|---|
| 001 | BV043615990 | ||
| 003 | DE-604 | ||
| 005 | 20201211 | ||
| 007 | cr|uuu---uuuuu | ||
| 008 | 160616s2015 |||| o||u| ||||||eng d | ||
| 020 | |a 9781118965788 |c Online |9 978-1-118-96578-8 | ||
| 035 | |a (ZDB-30-PQE)EBC1895824 | ||
| 035 | |a (ZDB-89-EBL)EBL1895824 | ||
| 035 | |a (ZDB-38-EBR)ebr11004540 | ||
| 035 | |a (OCoLC)897884971 | ||
| 035 | |a (DE-599)BVBBV043615990 | ||
| 040 | |a DE-604 |b ger |e rda | ||
| 041 | 0 | |a eng | |
| 049 | |a DE-29 |a DE-1052 | ||
| 082 | 0 | |a 58.4/0380285574 | |
| 100 | 1 | |a Marr, Bernard |e Verfasser |0 (DE-588)1072724308 |4 aut | |
| 245 | 1 | 0 | |a Big Data |b Using SMART Big Data, Analytics and Metrics To Make Better Decisions and Improve Performance |
| 250 | |a 1st ed | ||
| 264 | 1 | |a Somerset |b Wiley |c 2015 | |
| 264 | 4 | |c © 2015 | |
| 300 | |a 1 online resource (259 pages) | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b c |2 rdamedia | ||
| 338 | |b cr |2 rdacarrier | ||
| 500 | |a Description based on publisher supplied metadata and other sources | ||
| 520 | |a Convert the promise of big data into real world results There is so much buzz around big data. We all need to know what it is and how it works - that much is obvious. But is a basic understanding of the theory enough to hold your own in strategy meetings? Probably. But what will set you apart from the rest is actually knowing how to USE big data to get solid, real-world business results - and putting that in place to improve performance. Big Data will give you a clear understanding, blueprint, and step-by-step approach to building your own big data strategy. This is a well-needed practical introduction to actually putting the topic into practice. Illustrated with numerous real-world examples from a cross section of companies and organisations, Big Data will take you through the five steps of the SMART model: Start with Strategy, Measure Metrics and Data, Apply Analytics, Report Results, Transform. Discusses how companies need to clearly define what it is they need to know Outlines how companies can collect relevant data and measure the metrics that will help them answer their most important business questions Addresses how the results of big data analytics can be visualised and communicated to ensure key decisions-makers understand them Includes many high-profile case studies from the author's work with some of the world's best known brands | ||
| 650 | 4 | |a Big data | |
| 650 | 4 | |a Decision making -- Statistical methods | |
| 650 | 4 | |a Information technology -- Management | |
| 650 | 4 | |a Management -- Statistical methods | |
| 650 | 0 | 7 | |a Big Data |0 (DE-588)4802620-7 |2 gnd |9 rswk-swf |
| 689 | 0 | 0 | |a Big Data |0 (DE-588)4802620-7 |D s |
| 689 | 0 | |8 1\p |5 DE-604 | |
| 776 | 0 | 8 | |i Erscheint auch als |n Druck-Ausgabe, pbk |z 978-1-118-96583-2 |a Marr, Bernard |t Big Data : Using SMART Big Data, Analytics and Metrics To Make Better Decisions and Improve Performance |
| 856 | 4 | 0 | |u http://ebookcentral.proquest.com/lib/bsb/detail.action?docID=1895824 |x Aggregator |z URL des Erstveröffentlichers |3 Volltext |
| 912 | |a ZDB-30-PQE |a ZDB-30-PBE |a ZDB-38-EBR |a ZDB-4-NLEBK | ||
| 999 | |a oai:aleph.bib-bvb.de:BVB01-029030049 | ||
| 883 | 1 | |8 1\p |a cgwrk |d 20201028 |q DE-101 |u https://d-nb.info/provenance/plan#cgwrk | |
| 966 | e | |u http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=939975 |l EFN01 |p ZDB-4-NLEBK |x Aggregator |3 Volltext | |
| 966 | e | |u http://ebookcentral.proquest.com/lib/bsb/detail.action?docID=1895824 |l UER01 |p ZDB-38-EBR |q UER_Einzelkauf |x Aggregator |3 Volltext | |
Datensatz im Suchindex
| _version_ | 1804176358483427328 |
|---|---|
| any_adam_object | |
| author | Marr, Bernard |
| author_GND | (DE-588)1072724308 |
| author_facet | Marr, Bernard |
| author_role | aut |
| author_sort | Marr, Bernard |
| author_variant | b m bm |
| building | Verbundindex |
| bvnumber | BV043615990 |
| collection | ZDB-30-PQE ZDB-30-PBE ZDB-38-EBR ZDB-4-NLEBK |
| ctrlnum | (ZDB-30-PQE)EBC1895824 (ZDB-89-EBL)EBL1895824 (ZDB-38-EBR)ebr11004540 (OCoLC)897884971 (DE-599)BVBBV043615990 |
| dewey-full | 58.4/0380285574 |
| dewey-hundreds | 000 - Computer science, information, general works |
| dewey-ones | 058 - Serials in Scandinavian languages |
| dewey-raw | 58.4/0380285574 |
| dewey-search | 58.4/0380285574 |
| dewey-sort | 258.4 9380285574 |
| dewey-tens | 050 - General serial publications |
| discipline | Biologie |
| edition | 1st ed |
| format | Electronic eBook |
| fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>03553nmm a2200505zc 4500</leader><controlfield tag="001">BV043615990</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">20201211 </controlfield><controlfield tag="007">cr|uuu---uuuuu</controlfield><controlfield tag="008">160616s2015 |||| o||u| ||||||eng d</controlfield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9781118965788</subfield><subfield code="c">Online</subfield><subfield code="9">978-1-118-96578-8</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(ZDB-30-PQE)EBC1895824</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(ZDB-89-EBL)EBL1895824</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(ZDB-38-EBR)ebr11004540</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)897884971</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)BVBBV043615990</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">rda</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">eng</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-29</subfield><subfield code="a">DE-1052</subfield></datafield><datafield tag="082" ind1="0" ind2=" "><subfield code="a">58.4/0380285574</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">Marr, Bernard</subfield><subfield code="e">Verfasser</subfield><subfield code="0">(DE-588)1072724308</subfield><subfield code="4">aut</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">Big Data</subfield><subfield code="b">Using SMART Big Data, Analytics and Metrics To Make Better Decisions and Improve Performance</subfield></datafield><datafield tag="250" ind1=" " ind2=" "><subfield code="a">1st ed</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">Somerset</subfield><subfield code="b">Wiley</subfield><subfield code="c">2015</subfield></datafield><datafield tag="264" ind1=" " ind2="4"><subfield code="c">© 2015</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">1 online resource (259 pages)</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">c</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">cr</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="500" ind1=" " ind2=" "><subfield code="a">Description based on publisher supplied metadata and other sources</subfield></datafield><datafield tag="520" ind1=" " ind2=" "><subfield code="a">Convert the promise of big data into real world results There is so much buzz around big data. We all need to know what it is and how it works - that much is obvious. But is a basic understanding of the theory enough to hold your own in strategy meetings? Probably. But what will set you apart from the rest is actually knowing how to USE big data to get solid, real-world business results - and putting that in place to improve performance. Big Data will give you a clear understanding, blueprint, and step-by-step approach to building your own big data strategy. This is a well-needed practical introduction to actually putting the topic into practice. Illustrated with numerous real-world examples from a cross section of companies and organisations, Big Data will take you through the five steps of the SMART model: Start with Strategy, Measure Metrics and Data, Apply Analytics, Report Results, Transform. Discusses how companies need to clearly define what it is they need to know Outlines how companies can collect relevant data and measure the metrics that will help them answer their most important business questions Addresses how the results of big data analytics can be visualised and communicated to ensure key decisions-makers understand them Includes many high-profile case studies from the author's work with some of the world's best known brands</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Big data</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Decision making -- Statistical methods</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Information technology -- Management</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Management -- Statistical methods</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Big Data</subfield><subfield code="0">(DE-588)4802620-7</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="689" ind1="0" ind2="0"><subfield code="a">Big Data</subfield><subfield code="0">(DE-588)4802620-7</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2=" "><subfield code="8">1\p</subfield><subfield code="5">DE-604</subfield></datafield><datafield tag="776" ind1="0" ind2="8"><subfield code="i">Erscheint auch als</subfield><subfield code="n">Druck-Ausgabe, pbk</subfield><subfield code="z">978-1-118-96583-2</subfield><subfield code="a">Marr, Bernard</subfield><subfield code="t">Big Data : Using SMART Big Data, Analytics and Metrics To Make Better Decisions and Improve Performance</subfield></datafield><datafield tag="856" ind1="4" ind2="0"><subfield code="u">http://ebookcentral.proquest.com/lib/bsb/detail.action?docID=1895824</subfield><subfield code="x">Aggregator</subfield><subfield code="z">URL des Erstveröffentlichers</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">ZDB-30-PQE</subfield><subfield code="a">ZDB-30-PBE</subfield><subfield code="a">ZDB-38-EBR</subfield><subfield code="a">ZDB-4-NLEBK</subfield></datafield><datafield tag="999" ind1=" " ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-029030049</subfield></datafield><datafield tag="883" ind1="1" ind2=" "><subfield code="8">1\p</subfield><subfield code="a">cgwrk</subfield><subfield code="d">20201028</subfield><subfield code="q">DE-101</subfield><subfield code="u">https://d-nb.info/provenance/plan#cgwrk</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=939975</subfield><subfield code="l">EFN01</subfield><subfield code="p">ZDB-4-NLEBK</subfield><subfield code="x">Aggregator</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">http://ebookcentral.proquest.com/lib/bsb/detail.action?docID=1895824</subfield><subfield code="l">UER01</subfield><subfield code="p">ZDB-38-EBR</subfield><subfield code="q">UER_Einzelkauf</subfield><subfield code="x">Aggregator</subfield><subfield code="3">Volltext</subfield></datafield></record></collection> |
| id | DE-604.BV043615990 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-10T07:30:55Z |
| institution | BVB |
| isbn | 9781118965788 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-029030049 |
| oclc_num | 897884971 |
| open_access_boolean | |
| owner | DE-29 DE-1052 |
| owner_facet | DE-29 DE-1052 |
| physical | 1 online resource (259 pages) |
| psigel | ZDB-30-PQE ZDB-30-PBE ZDB-38-EBR ZDB-4-NLEBK ZDB-38-EBR UER_Einzelkauf |
| publishDate | 2015 |
| publishDateSearch | 2015 |
| publishDateSort | 2015 |
| publisher | Wiley |
| record_format | marc |
| spelling | Marr, Bernard Verfasser (DE-588)1072724308 aut Big Data Using SMART Big Data, Analytics and Metrics To Make Better Decisions and Improve Performance 1st ed Somerset Wiley 2015 © 2015 1 online resource (259 pages) txt rdacontent c rdamedia cr rdacarrier Description based on publisher supplied metadata and other sources Convert the promise of big data into real world results There is so much buzz around big data. We all need to know what it is and how it works - that much is obvious. But is a basic understanding of the theory enough to hold your own in strategy meetings? Probably. But what will set you apart from the rest is actually knowing how to USE big data to get solid, real-world business results - and putting that in place to improve performance. Big Data will give you a clear understanding, blueprint, and step-by-step approach to building your own big data strategy. This is a well-needed practical introduction to actually putting the topic into practice. Illustrated with numerous real-world examples from a cross section of companies and organisations, Big Data will take you through the five steps of the SMART model: Start with Strategy, Measure Metrics and Data, Apply Analytics, Report Results, Transform. Discusses how companies need to clearly define what it is they need to know Outlines how companies can collect relevant data and measure the metrics that will help them answer their most important business questions Addresses how the results of big data analytics can be visualised and communicated to ensure key decisions-makers understand them Includes many high-profile case studies from the author's work with some of the world's best known brands Big data Decision making -- Statistical methods Information technology -- Management Management -- Statistical methods Big Data (DE-588)4802620-7 gnd rswk-swf Big Data (DE-588)4802620-7 s 1\p DE-604 Erscheint auch als Druck-Ausgabe, pbk 978-1-118-96583-2 Marr, Bernard Big Data : Using SMART Big Data, Analytics and Metrics To Make Better Decisions and Improve Performance http://ebookcentral.proquest.com/lib/bsb/detail.action?docID=1895824 Aggregator URL des Erstveröffentlichers Volltext 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Marr, Bernard Big Data Using SMART Big Data, Analytics and Metrics To Make Better Decisions and Improve Performance Big data Decision making -- Statistical methods Information technology -- Management Management -- Statistical methods Big Data (DE-588)4802620-7 gnd |
| subject_GND | (DE-588)4802620-7 |
| title | Big Data Using SMART Big Data, Analytics and Metrics To Make Better Decisions and Improve Performance |
| title_auth | Big Data Using SMART Big Data, Analytics and Metrics To Make Better Decisions and Improve Performance |
| title_exact_search | Big Data Using SMART Big Data, Analytics and Metrics To Make Better Decisions and Improve Performance |
| title_full | Big Data Using SMART Big Data, Analytics and Metrics To Make Better Decisions and Improve Performance |
| title_fullStr | Big Data Using SMART Big Data, Analytics and Metrics To Make Better Decisions and Improve Performance |
| title_full_unstemmed | Big Data Using SMART Big Data, Analytics and Metrics To Make Better Decisions and Improve Performance |
| title_short | Big Data |
| title_sort | big data using smart big data analytics and metrics to make better decisions and improve performance |
| title_sub | Using SMART Big Data, Analytics and Metrics To Make Better Decisions and Improve Performance |
| topic | Big data Decision making -- Statistical methods Information technology -- Management Management -- Statistical methods Big Data (DE-588)4802620-7 gnd |
| topic_facet | Big data Decision making -- Statistical methods Information technology -- Management Management -- Statistical methods Big Data |
| url | http://ebookcentral.proquest.com/lib/bsb/detail.action?docID=1895824 |
| work_keys_str_mv | AT marrbernard bigdatausingsmartbigdataanalyticsandmetricstomakebetterdecisionsandimproveperformance |