Buyer Personas: How to Gain Insight into your Customer's Expectations, Align your Marketing Strategies, and Win More Business
See your offering through the buyer's eyes for more effective marketing Buyer Personas is the marketer's actionable guide to learning what your buyer wants and how they make decisions. Written by the world's leading authority on buyer personas, this book provides comprehensive coverag...
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Somerset
Wiley
2015
|
| Ausgabe: | 1st ed |
| Schlagworte: | |
| Online-Zugang: | HWR01 TUM01 |
| Zusammenfassung: | See your offering through the buyer's eyes for more effective marketing Buyer Personas is the marketer's actionable guide to learning what your buyer wants and how they make decisions. Written by the world's leading authority on buyer personas, this book provides comprehensive coverage of a compelling new way to conduct buyer studies, plus practical advice on adopting the buyer persona approach to measurably improve marketing outcomes. Readers will learn how to segment their customer base, investigate each customer type, and apply a radically more relevant process of message selection, content creation, and distribution through the channels that earn the buyers' trust. Rather than relying on generic data or guesswork to determine what the buyer wants, the buyer persona approach allows companies to ask the buyer directly and obtain more precise and actionable guidance. Buyer personas are composite pictures of the people who buy solutions, services or products, crafted through a unique type of interview with the people the marketer wants to influence. This book provides step-by-step guidance toward implementing the buyer persona approach, with the advice of an internationally-respected expert. Learn who buys what, and why Understand your buyer's goals and how you can address them Tailor your marketing activities to your buyer's expectations See the purchase through the customer's eyes A recent services industry survey reports that 52 percent of their marketers have buyer personas, and another 28 percent expect to add them within the next two years - but only 14.6 percent know how to use them. To avoid letting such a valuable tool go to waste, access the expert perspective in Buyer Personas, and craft a more relevant marketing strategy |
| Beschreibung: | Description based on publisher supplied metadata and other sources |
| Beschreibung: | 1 online resource (241 pages) |
| ISBN: | 9781118961650 9781118961506 |
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| 520 | |a See your offering through the buyer's eyes for more effective marketing Buyer Personas is the marketer's actionable guide to learning what your buyer wants and how they make decisions. Written by the world's leading authority on buyer personas, this book provides comprehensive coverage of a compelling new way to conduct buyer studies, plus practical advice on adopting the buyer persona approach to measurably improve marketing outcomes. Readers will learn how to segment their customer base, investigate each customer type, and apply a radically more relevant process of message selection, content creation, and distribution through the channels that earn the buyers' trust. Rather than relying on generic data or guesswork to determine what the buyer wants, the buyer persona approach allows companies to ask the buyer directly and obtain more precise and actionable guidance. Buyer personas are composite pictures of the people who buy solutions, services or products, crafted through a unique type of interview with the people the marketer wants to influence. This book provides step-by-step guidance toward implementing the buyer persona approach, with the advice of an internationally-respected expert. Learn who buys what, and why Understand your buyer's goals and how you can address them Tailor your marketing activities to your buyer's expectations See the purchase through the customer's eyes A recent services industry survey reports that 52 percent of their marketers have buyer personas, and another 28 percent expect to add them within the next two years - but only 14.6 percent know how to use them. To avoid letting such a valuable tool go to waste, access the expert perspective in Buyer Personas, and craft a more relevant marketing strategy | ||
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| id | DE-604.BV043615987 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-10T07:30:55Z |
| institution | BVB |
| isbn | 9781118961650 9781118961506 |
| language | English |
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| spelling | Revella, Adele Verfasser aut Buyer Personas How to Gain Insight into your Customer's Expectations, Align your Marketing Strategies, and Win More Business 1st ed Somerset Wiley 2015 © 2015 1 online resource (241 pages) txt rdacontent c rdamedia cr rdacarrier Description based on publisher supplied metadata and other sources See your offering through the buyer's eyes for more effective marketing Buyer Personas is the marketer's actionable guide to learning what your buyer wants and how they make decisions. Written by the world's leading authority on buyer personas, this book provides comprehensive coverage of a compelling new way to conduct buyer studies, plus practical advice on adopting the buyer persona approach to measurably improve marketing outcomes. Readers will learn how to segment their customer base, investigate each customer type, and apply a radically more relevant process of message selection, content creation, and distribution through the channels that earn the buyers' trust. Rather than relying on generic data or guesswork to determine what the buyer wants, the buyer persona approach allows companies to ask the buyer directly and obtain more precise and actionable guidance. Buyer personas are composite pictures of the people who buy solutions, services or products, crafted through a unique type of interview with the people the marketer wants to influence. This book provides step-by-step guidance toward implementing the buyer persona approach, with the advice of an internationally-respected expert. Learn who buys what, and why Understand your buyer's goals and how you can address them Tailor your marketing activities to your buyer's expectations See the purchase through the customer's eyes A recent services industry survey reports that 52 percent of their marketers have buyer personas, and another 28 percent expect to add them within the next two years - but only 14.6 percent know how to use them. To avoid letting such a valuable tool go to waste, access the expert perspective in Buyer Personas, and craft a more relevant marketing strategy Consumer behavior Marketing -- Management Verbraucherverhalten (DE-588)4062644-1 gnd rswk-swf Marketingstrategie (DE-588)4120697-6 gnd rswk-swf Verbraucherverhalten (DE-588)4062644-1 s Marketingstrategie (DE-588)4120697-6 s 1\p DE-604 Erscheint auch als Druck-Ausgabe Revella, Adele Buyer Personas : How to Gain Insight into your Customer's Expectations, Align your Marketing Strategies, and Win More Business 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Revella, Adele Buyer Personas How to Gain Insight into your Customer's Expectations, Align your Marketing Strategies, and Win More Business Consumer behavior Marketing -- Management Verbraucherverhalten (DE-588)4062644-1 gnd Marketingstrategie (DE-588)4120697-6 gnd |
| subject_GND | (DE-588)4062644-1 (DE-588)4120697-6 |
| title | Buyer Personas How to Gain Insight into your Customer's Expectations, Align your Marketing Strategies, and Win More Business |
| title_auth | Buyer Personas How to Gain Insight into your Customer's Expectations, Align your Marketing Strategies, and Win More Business |
| title_exact_search | Buyer Personas How to Gain Insight into your Customer's Expectations, Align your Marketing Strategies, and Win More Business |
| title_full | Buyer Personas How to Gain Insight into your Customer's Expectations, Align your Marketing Strategies, and Win More Business |
| title_fullStr | Buyer Personas How to Gain Insight into your Customer's Expectations, Align your Marketing Strategies, and Win More Business |
| title_full_unstemmed | Buyer Personas How to Gain Insight into your Customer's Expectations, Align your Marketing Strategies, and Win More Business |
| title_short | Buyer Personas |
| title_sort | buyer personas how to gain insight into your customer s expectations align your marketing strategies and win more business |
| title_sub | How to Gain Insight into your Customer's Expectations, Align your Marketing Strategies, and Win More Business |
| topic | Consumer behavior Marketing -- Management Verbraucherverhalten (DE-588)4062644-1 gnd Marketingstrategie (DE-588)4120697-6 gnd |
| topic_facet | Consumer behavior Marketing -- Management Verbraucherverhalten Marketingstrategie |
| work_keys_str_mv | AT revellaadele buyerpersonashowtogaininsightintoyourcustomersexpectationsalignyourmarketingstrategiesandwinmorebusiness |