Price Elasticity: Research on Magnitude and Determinants
Price is a fundamental profit driver. It is by far the most sensitive profit lever that managers can influence. Very small price changes translate into enormous changes in profit. Price elasticity indicates how sensitively consumers react to price changes. Not only the knowledge about the magnitude...
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| Main Author: | |
|---|---|
| Format: | Electronic eBook |
| Language: | English |
| Published: |
Frankfurt am Main
Peter Lang GmbH, Internationaler Verlag der Wissenschaften
2014
|
| Series: | Schriften zu Marketing und Handel
v.16 |
| Subjects: | |
| Summary: | Price is a fundamental profit driver. It is by far the most sensitive profit lever that managers can influence. Very small price changes translate into enormous changes in profit. Price elasticity indicates how sensitively consumers react to price changes. Not only the knowledge about the magnitude of price elasticity, but also the knowledge about the determinants influencing the price reaction is essential. It is crucial for the development of a successful marketing strategy to understand how price elasticities vary with market and product characteristics. Reflecting the academic and managerial need, the objective of the research is to gain a comprehensive understanding in two main areas, the magnitude of price elasticity and the determinants of price elasticity |
| Item Description: | Description based on publisher supplied metadata and other sources |
| Physical Description: | 1 online resource (204 pages) |
| ISBN: | 9783653042948 9783631647059 |
Staff View
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| spelling | Friedel, Evelyn 1978- Verfasser (DE-588)1060813610 aut Price Elasticity Research on Magnitude and Determinants Frankfurt am Main Peter Lang GmbH, Internationaler Verlag der Wissenschaften 2014 © 2014 1 online resource (204 pages) txt rdacontent c rdamedia cr rdacarrier Schriften zu Marketing und Handel v.16 Description based on publisher supplied metadata and other sources Price is a fundamental profit driver. It is by far the most sensitive profit lever that managers can influence. Very small price changes translate into enormous changes in profit. Price elasticity indicates how sensitively consumers react to price changes. Not only the knowledge about the magnitude of price elasticity, but also the knowledge about the determinants influencing the price reaction is essential. It is crucial for the development of a successful marketing strategy to understand how price elasticities vary with market and product characteristics. Reflecting the academic and managerial need, the objective of the research is to gain a comprehensive understanding in two main areas, the magnitude of price elasticity and the determinants of price elasticity Elasticity (Economics) Prices Pricing Preiselastizität (DE-588)4382656-8 gnd rswk-swf 1\p (DE-588)4113937-9 Hochschulschrift gnd-content Preiselastizität (DE-588)4382656-8 s 2\p DE-604 Erscheint auch als Druck-Ausgabe Friedel, Evelyn Price Elasticity : Research on Magnitude and Determinants 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 2\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Friedel, Evelyn 1978- Price Elasticity Research on Magnitude and Determinants Elasticity (Economics) Prices Pricing Preiselastizität (DE-588)4382656-8 gnd |
| subject_GND | (DE-588)4382656-8 (DE-588)4113937-9 |
| title | Price Elasticity Research on Magnitude and Determinants |
| title_auth | Price Elasticity Research on Magnitude and Determinants |
| title_exact_search | Price Elasticity Research on Magnitude and Determinants |
| title_full | Price Elasticity Research on Magnitude and Determinants |
| title_fullStr | Price Elasticity Research on Magnitude and Determinants |
| title_full_unstemmed | Price Elasticity Research on Magnitude and Determinants |
| title_short | Price Elasticity |
| title_sort | price elasticity research on magnitude and determinants |
| title_sub | Research on Magnitude and Determinants |
| topic | Elasticity (Economics) Prices Pricing Preiselastizität (DE-588)4382656-8 gnd |
| topic_facet | Elasticity (Economics) Prices Pricing Preiselastizität Hochschulschrift |
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