Poles Apart - Challenges for business in the digital age: Challenges for business in the digital age

The internet gives us access to the whole world to build business. But many SMEs are Poles Apart: sitting in the cold, and missing out on the huge potential that the online space can offer. This is as true for the smallest businesses in the country as it is for large established organisations, where...

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Bibliographic Details
Main Author: Baucherel, Kate (Author)
Format: Electronic eBook
Language:English
Published: Luton Andrews UK 2014
Edition:1st ed
Subjects:
Summary:The internet gives us access to the whole world to build business. But many SMEs are Poles Apart: sitting in the cold, and missing out on the huge potential that the online space can offer. This is as true for the smallest businesses in the country as it is for large established organisations, where employees themselves are Poles Apart and the clash of cultures is causing turbulence. So, are you a Penguin or a Polar Bear? What skills do you need, and what risks do you face, to make the journey to warmer climes?
Item Description:Description based on publisher supplied metadata and other sources
Physical Description:1 online resource (76 pages)
ISBN:9781783336807
9781780925752

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Interlibrary loan Place Request Caution: Not in THWS collection!