Lorange, P. (2016). From Great to Gone: Why FMCG Companies are Losing the Race for Customers. Taylor and Francis.
Chicago-Zitierstil (17. Ausg.)Lorange, Peter. From Great to Gone: Why FMCG Companies Are Losing the Race for Customers. Farnham: Taylor and Francis, 2016.
MLA-Zitierstil (9. Ausg.)Lorange, Peter. From Great to Gone: Why FMCG Companies Are Losing the Race for Customers. Taylor and Francis, 2016.
Achtung: Diese Zitate sind unter Umständen nicht zu 100% korrekt.