APA (7th ed.) Citation

Lorange, P. (2016). From Great to Gone: Why FMCG Companies are Losing the Race for Customers. Taylor and Francis.

Chicago Style (17th ed.) Citation

Lorange, Peter. From Great to Gone: Why FMCG Companies Are Losing the Race for Customers. Farnham: Taylor and Francis, 2016.

MLA (9th ed.) Citation

Lorange, Peter. From Great to Gone: Why FMCG Companies Are Losing the Race for Customers. Taylor and Francis, 2016.