Handbook of Strategic Account Management: A Comprehensive Resource
"Today's strategic, key and global account management professionals owe thanks to a small community of academic researchers who, over the past three decades, have been pioneers in identifying, cataloguing and analyzing the selling and business management practices of an emerging profession...
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Somerset
Wiley
2014
|
| Ausgabe: | 1st ed |
| Schlagworte: | |
| Zusammenfassung: | "Today's strategic, key and global account management professionals owe thanks to a small community of academic researchers who, over the past three decades, have been pioneers in identifying, cataloguing and analyzing the selling and business management practices of an emerging profession we now call strategic account management. This Handbook is an important milestone to mark SAM's still-evolving impact on corporate business strategies and its ever-increasing relevance as a proven engine for growth in business-to-business strategic customer relationships." -Bernard Quancard, President & CEO, Strategic Account Management Association "Key strategic account management is challenging, but when properly implemented, it can deliver significant benefits to both a company and its customers. This Handbook draws together the existing body of knowledge on the subject and makes it accessible so we can apply the concepts with confidence. It's going to be a very valuable resource for practitioners as well as academics." -Henrik Hauggaard, Vice President Sales Management, Tetra Pak International "This book is a vital source of insight and ideas in a key area for management." -Professor David Ford, Emeritus Professor of Marketing at Bath University, Affiliate Professor at KEDGE Business School, Bordeaux and longtime member of the IMP (Industrial Marketing and Purchasing) Group |
| Beschreibung: | Description based on publisher supplied metadata and other sources |
| Beschreibung: | 1 online resource (650 pages) |
| ISBN: | 9781118509050 9781118509081 |
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| 650 | 4 | |a Customer relations | |
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Datensatz im Suchindex
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| any_adam_object | |
| author | Woodburn, Diana |
| author_facet | Woodburn, Diana |
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| author_sort | Woodburn, Diana |
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| building | Verbundindex |
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| dewey-full | 658.872 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.872 |
| dewey-search | 658.872 |
| dewey-sort | 3658.872 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | 1st ed |
| format | Electronic eBook |
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| spelling | Woodburn, Diana Verfasser aut Handbook of Strategic Account Management A Comprehensive Resource 1st ed Somerset Wiley 2014 © 2014 1 online resource (650 pages) txt rdacontent c rdamedia cr rdacarrier Description based on publisher supplied metadata and other sources "Today's strategic, key and global account management professionals owe thanks to a small community of academic researchers who, over the past three decades, have been pioneers in identifying, cataloguing and analyzing the selling and business management practices of an emerging profession we now call strategic account management. This Handbook is an important milestone to mark SAM's still-evolving impact on corporate business strategies and its ever-increasing relevance as a proven engine for growth in business-to-business strategic customer relationships." -Bernard Quancard, President & CEO, Strategic Account Management Association "Key strategic account management is challenging, but when properly implemented, it can deliver significant benefits to both a company and its customers. This Handbook draws together the existing body of knowledge on the subject and makes it accessible so we can apply the concepts with confidence. It's going to be a very valuable resource for practitioners as well as academics." -Henrik Hauggaard, Vice President Sales Management, Tetra Pak International "This book is a vital source of insight and ideas in a key area for management." -Professor David Ford, Emeritus Professor of Marketing at Bath University, Affiliate Professor at KEDGE Business School, Bordeaux and longtime member of the IMP (Industrial Marketing and Purchasing) Group Customer relations Marketing -- Key accounts Sales management Selling -- Key accounts Kundengruppenmanagement (DE-588)4197319-7 gnd rswk-swf Verkauf (DE-588)4117346-6 gnd rswk-swf 1\p (DE-588)4143413-4 Aufsatzsammlung gnd-content Kundengruppenmanagement (DE-588)4197319-7 s Verkauf (DE-588)4117346-6 s 2\p DE-604 Erscheint auch als Druck-Ausgabe Woodburn, Diana Handbook of Strategic Account Management : A Comprehensive Resource 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 2\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Woodburn, Diana Handbook of Strategic Account Management A Comprehensive Resource Customer relations Marketing -- Key accounts Sales management Selling -- Key accounts Kundengruppenmanagement (DE-588)4197319-7 gnd Verkauf (DE-588)4117346-6 gnd |
| subject_GND | (DE-588)4197319-7 (DE-588)4117346-6 (DE-588)4143413-4 |
| title | Handbook of Strategic Account Management A Comprehensive Resource |
| title_auth | Handbook of Strategic Account Management A Comprehensive Resource |
| title_exact_search | Handbook of Strategic Account Management A Comprehensive Resource |
| title_full | Handbook of Strategic Account Management A Comprehensive Resource |
| title_fullStr | Handbook of Strategic Account Management A Comprehensive Resource |
| title_full_unstemmed | Handbook of Strategic Account Management A Comprehensive Resource |
| title_short | Handbook of Strategic Account Management |
| title_sort | handbook of strategic account management a comprehensive resource |
| title_sub | A Comprehensive Resource |
| topic | Customer relations Marketing -- Key accounts Sales management Selling -- Key accounts Kundengruppenmanagement (DE-588)4197319-7 gnd Verkauf (DE-588)4117346-6 gnd |
| topic_facet | Customer relations Marketing -- Key accounts Sales management Selling -- Key accounts Kundengruppenmanagement Verkauf Aufsatzsammlung |
| work_keys_str_mv | AT woodburndiana handbookofstrategicaccountmanagementacomprehensiveresource |