Loyalty cards in the apparel industry in Germany and Spain: Is the implementation of a global marketing approach reasonable when operating both in a Southern and a Northern European country?

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Bibliographic Details
Main Author: Janotta, Sarah-Mailin (Author)
Format: Electronic eBook
Language:English
Published: Hamburg Diplomica Verlag 2014
Edition:1st ed
Subjects:
Summary:and
Item Description:Description based on publisher supplied metadata and other sources
Physical Description:1 online resource (133 pages)
ISBN:9783954895151
9783954890156

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