Social Media and the Rebirth of PR: The Emergence of Social Media as a Change Driver for PR.
between an organisation and its publics. PRSA's definition has a strong implication on the importance of a dialogue, whereas the CIPR puts emphasis on reputation by building and fostering good relationships with various publics. Henslowe (2003) also highlights that PR is about establishing and...
Saved in:
| Main Author: | |
|---|---|
| Format: | Electronic eBook |
| Language: | English |
| Published: |
Hamburg
Diplomica Verlag
2014
|
| Edition: | 1st ed |
| Subjects: | |
| Summary: | between an organisation and its publics. PRSA's definition has a strong implication on the importance of a dialogue, whereas the CIPR puts emphasis on reputation by building and fostering good relationships with various publics. Henslowe (2003) also highlights that PR is about establishing and maintaining a sound two-way communication between an organisation and everyone with whom it has any form of contact. There are many more definitions of PR. The reason for this is that the industry itself is always changing and adapting to the world and growing power of the media, old and new (Gordon, 2011). However, most of them define it as a discipline that is concerned with the exchange of information (Phillips and Young, 2009) and as a strategic management function that seeks to build relationships with the various publics of an organisation by maintaining a meaningful two-way communication with them. It therefore should be an essential part of the organisational structure that can be truly effective when integrated into the broader business disciplines such as corporate planning, finance, HR etc. (Smith and Zook, 2011). Biographische Informationen Iliyana Stareva graduated with a Double Degree Bachelor in International Business from the University of Applied Sciences and Arts Dortmund (Germany) and Plymouth University (UK). She currently works as a Social Media Account Manager at Brandzeichen - a PR and Social Media Consultancy in Düsseldorf (Germany). Iliyana blogs about PR, Social Media, Communications, Business and Sustainability at www.iliyanastareva.com. You can find her on Twitter @IliyanaStareva |
| Item Description: | Description based on publisher supplied metadata and other sources |
| Physical Description: | 1 online resource (127 pages) |
| ISBN: | 9783954896783 9783954891788 |
Staff View
MARC
| LEADER | 00000nmm a2200000zc 4500 | ||
|---|---|---|---|
| 001 | BV043607896 | ||
| 003 | DE-604 | ||
| 005 | 00000000000000.0 | ||
| 007 | cr|uuu---uuuuu | ||
| 008 | 160616s2014 |||| o||u| ||||||eng d | ||
| 020 | |a 9783954896783 |9 978-3-95489-678-3 | ||
| 020 | |a 9783954891788 |c Print |9 978-3-95489-178-8 | ||
| 035 | |a (ZDB-30-PQE)EBC1640299 | ||
| 035 | |a (ZDB-89-EBL)EBL1640299 | ||
| 035 | |a (ZDB-38-EBR)ebr10856548 | ||
| 035 | |a (OCoLC)871779537 | ||
| 035 | |a (DE-599)BVBBV043607896 | ||
| 040 | |a DE-604 |b ger |e rda | ||
| 041 | 0 | |a eng | |
| 082 | 0 | |a 658.872 | |
| 100 | 1 | |a Stareva, Iliyana |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a Social Media and the Rebirth of PR |b The Emergence of Social Media as a Change Driver for PR. |
| 250 | |a 1st ed | ||
| 264 | 1 | |a Hamburg |b Diplomica Verlag |c 2014 | |
| 264 | 4 | |c © 2014 | |
| 300 | |a 1 online resource (127 pages) | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b c |2 rdamedia | ||
| 338 | |b cr |2 rdacarrier | ||
| 500 | |a Description based on publisher supplied metadata and other sources | ||
| 520 | |a between an organisation and its publics. PRSA's definition has a strong implication on the importance of a dialogue, whereas the CIPR puts emphasis on reputation by building and fostering good relationships with various publics. Henslowe (2003) also highlights that PR is about establishing and maintaining a sound two-way communication between an organisation and everyone with whom it has any form of contact. There are many more definitions of PR. The reason for this is that the industry itself is always changing and adapting to the world and growing power of the media, old and new (Gordon, 2011). However, most of them define it as a discipline that is concerned with the exchange of information (Phillips and Young, 2009) and as a strategic management function that seeks to build relationships with the various publics of an organisation by maintaining a meaningful two-way communication with them. It therefore should be an essential part of the organisational structure that can be truly effective when integrated into the broader business disciplines such as corporate planning, finance, HR etc. (Smith and Zook, 2011). Biographische Informationen Iliyana Stareva graduated with a Double Degree Bachelor in International Business from the University of Applied Sciences and Arts Dortmund (Germany) and Plymouth University (UK). She currently works as a Social Media Account Manager at Brandzeichen - a PR and Social Media Consultancy in Düsseldorf (Germany). Iliyana blogs about PR, Social Media, Communications, Business and Sustainability at www.iliyanastareva.com. You can find her on Twitter @IliyanaStareva | ||
| 650 | 4 | |a Online social networks -- Germany | |
| 650 | 4 | |a Social media -- Marketing | |
| 651 | 4 | |a Deutschland | |
| 776 | 0 | 8 | |i Erscheint auch als |n Druck-Ausgabe |a Stareva, Iliyana |t Social Media and the Rebirth of PR : The Emergence of Social Media as a Change Driver for PR |
| 912 | |a ZDB-30-PQE |a ZDB-30-PBE | ||
| 999 | |a oai:aleph.bib-bvb.de:BVB01-029021955 | ||
Record in the Search Index
| _version_ | 1804176354456895488 |
|---|---|
| any_adam_object | |
| author | Stareva, Iliyana |
| author_facet | Stareva, Iliyana |
| author_role | aut |
| author_sort | Stareva, Iliyana |
| author_variant | i s is |
| building | Verbundindex |
| bvnumber | BV043607896 |
| collection | ZDB-30-PQE ZDB-30-PBE |
| ctrlnum | (ZDB-30-PQE)EBC1640299 (ZDB-89-EBL)EBL1640299 (ZDB-38-EBR)ebr10856548 (OCoLC)871779537 (DE-599)BVBBV043607896 |
| dewey-full | 658.872 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.872 |
| dewey-search | 658.872 |
| dewey-sort | 3658.872 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | 1st ed |
| format | Electronic eBook |
| fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>03041nmm a2200409zc 4500</leader><controlfield tag="001">BV043607896</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">00000000000000.0</controlfield><controlfield tag="007">cr|uuu---uuuuu</controlfield><controlfield tag="008">160616s2014 |||| o||u| ||||||eng d</controlfield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9783954896783</subfield><subfield code="9">978-3-95489-678-3</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9783954891788</subfield><subfield code="c">Print</subfield><subfield code="9">978-3-95489-178-8</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(ZDB-30-PQE)EBC1640299</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(ZDB-89-EBL)EBL1640299</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(ZDB-38-EBR)ebr10856548</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)871779537</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)BVBBV043607896</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">rda</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">eng</subfield></datafield><datafield tag="082" ind1="0" ind2=" "><subfield code="a">658.872</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">Stareva, Iliyana</subfield><subfield code="e">Verfasser</subfield><subfield code="4">aut</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">Social Media and the Rebirth of PR</subfield><subfield code="b">The Emergence of Social Media as a Change Driver for PR.</subfield></datafield><datafield tag="250" ind1=" " ind2=" "><subfield code="a">1st ed</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">Hamburg</subfield><subfield code="b">Diplomica Verlag</subfield><subfield code="c">2014</subfield></datafield><datafield tag="264" ind1=" " ind2="4"><subfield code="c">© 2014</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">1 online resource (127 pages)</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">c</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">cr</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="500" ind1=" " ind2=" "><subfield code="a">Description based on publisher supplied metadata and other sources</subfield></datafield><datafield tag="520" ind1=" " ind2=" "><subfield code="a">between an organisation and its publics. PRSA's definition has a strong implication on the importance of a dialogue, whereas the CIPR puts emphasis on reputation by building and fostering good relationships with various publics. Henslowe (2003) also highlights that PR is about establishing and maintaining a sound two-way communication between an organisation and everyone with whom it has any form of contact. There are many more definitions of PR. The reason for this is that the industry itself is always changing and adapting to the world and growing power of the media, old and new (Gordon, 2011). However, most of them define it as a discipline that is concerned with the exchange of information (Phillips and Young, 2009) and as a strategic management function that seeks to build relationships with the various publics of an organisation by maintaining a meaningful two-way communication with them. It therefore should be an essential part of the organisational structure that can be truly effective when integrated into the broader business disciplines such as corporate planning, finance, HR etc. (Smith and Zook, 2011). Biographische Informationen Iliyana Stareva graduated with a Double Degree Bachelor in International Business from the University of Applied Sciences and Arts Dortmund (Germany) and Plymouth University (UK). She currently works as a Social Media Account Manager at Brandzeichen - a PR and Social Media Consultancy in Düsseldorf (Germany). Iliyana blogs about PR, Social Media, Communications, Business and Sustainability at www.iliyanastareva.com. You can find her on Twitter @IliyanaStareva</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Online social networks -- Germany</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Social media -- Marketing</subfield></datafield><datafield tag="651" ind1=" " ind2="4"><subfield code="a">Deutschland</subfield></datafield><datafield tag="776" ind1="0" ind2="8"><subfield code="i">Erscheint auch als</subfield><subfield code="n">Druck-Ausgabe</subfield><subfield code="a">Stareva, Iliyana</subfield><subfield code="t">Social Media and the Rebirth of PR : The Emergence of Social Media as a Change Driver for PR</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">ZDB-30-PQE</subfield><subfield code="a">ZDB-30-PBE</subfield></datafield><datafield tag="999" ind1=" " ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-029021955</subfield></datafield></record></collection> |
| geographic | Deutschland |
| geographic_facet | Deutschland |
| id | DE-604.BV043607896 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-10T07:30:51Z |
| institution | BVB |
| isbn | 9783954896783 9783954891788 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-029021955 |
| oclc_num | 871779537 |
| open_access_boolean | |
| physical | 1 online resource (127 pages) |
| psigel | ZDB-30-PQE ZDB-30-PBE |
| publishDate | 2014 |
| publishDateSearch | 2014 |
| publishDateSort | 2014 |
| publisher | Diplomica Verlag |
| record_format | marc |
| spelling | Stareva, Iliyana Verfasser aut Social Media and the Rebirth of PR The Emergence of Social Media as a Change Driver for PR. 1st ed Hamburg Diplomica Verlag 2014 © 2014 1 online resource (127 pages) txt rdacontent c rdamedia cr rdacarrier Description based on publisher supplied metadata and other sources between an organisation and its publics. PRSA's definition has a strong implication on the importance of a dialogue, whereas the CIPR puts emphasis on reputation by building and fostering good relationships with various publics. Henslowe (2003) also highlights that PR is about establishing and maintaining a sound two-way communication between an organisation and everyone with whom it has any form of contact. There are many more definitions of PR. The reason for this is that the industry itself is always changing and adapting to the world and growing power of the media, old and new (Gordon, 2011). However, most of them define it as a discipline that is concerned with the exchange of information (Phillips and Young, 2009) and as a strategic management function that seeks to build relationships with the various publics of an organisation by maintaining a meaningful two-way communication with them. It therefore should be an essential part of the organisational structure that can be truly effective when integrated into the broader business disciplines such as corporate planning, finance, HR etc. (Smith and Zook, 2011). Biographische Informationen Iliyana Stareva graduated with a Double Degree Bachelor in International Business from the University of Applied Sciences and Arts Dortmund (Germany) and Plymouth University (UK). She currently works as a Social Media Account Manager at Brandzeichen - a PR and Social Media Consultancy in Düsseldorf (Germany). Iliyana blogs about PR, Social Media, Communications, Business and Sustainability at www.iliyanastareva.com. You can find her on Twitter @IliyanaStareva Online social networks -- Germany Social media -- Marketing Deutschland Erscheint auch als Druck-Ausgabe Stareva, Iliyana Social Media and the Rebirth of PR : The Emergence of Social Media as a Change Driver for PR |
| spellingShingle | Stareva, Iliyana Social Media and the Rebirth of PR The Emergence of Social Media as a Change Driver for PR. Online social networks -- Germany Social media -- Marketing |
| title | Social Media and the Rebirth of PR The Emergence of Social Media as a Change Driver for PR. |
| title_auth | Social Media and the Rebirth of PR The Emergence of Social Media as a Change Driver for PR. |
| title_exact_search | Social Media and the Rebirth of PR The Emergence of Social Media as a Change Driver for PR. |
| title_full | Social Media and the Rebirth of PR The Emergence of Social Media as a Change Driver for PR. |
| title_fullStr | Social Media and the Rebirth of PR The Emergence of Social Media as a Change Driver for PR. |
| title_full_unstemmed | Social Media and the Rebirth of PR The Emergence of Social Media as a Change Driver for PR. |
| title_short | Social Media and the Rebirth of PR |
| title_sort | social media and the rebirth of pr the emergence of social media as a change driver for pr |
| title_sub | The Emergence of Social Media as a Change Driver for PR. |
| topic | Online social networks -- Germany Social media -- Marketing |
| topic_facet | Online social networks -- Germany Social media -- Marketing Deutschland |
| work_keys_str_mv | AT starevailiyana socialmediaandtherebirthofprtheemergenceofsocialmediaasachangedriverforpr |