Blythe, J., & Martin, J. (2016). Essentials of marketing (Sixth edition.). Pearson.
Chicago Style (17th ed.) CitationBlythe, Jim, and Jane Martin. Essentials of Marketing. Sixth edition. Harlow, England: Pearson, 2016.
MLA (9th ed.) CitationBlythe, Jim, and Jane Martin. Essentials of Marketing. Sixth edition. Pearson, 2016.
Warning: These citations may not always be 100% accurate.