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Marketing theory: a student text

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Bibliographic Details
Other Authors:	Baker, Michael John 1935- (Editor), Saren, Michael (Editor)
Format:	Book
Language:	English
Published:	Los Angeles Sage [2016]
Edition:	3rd edition
Subjects:	Marketingtheorie Aufsatzsammlung
Online Access:	Inhaltsverzeichnis
Physical Description:	xix, 520 Seiten
ISBN:	9781473904002 9781473904019

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MARC


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Record in the Search Index

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adam_text	LIST OF CONTRIBUTORS PREFACE VIA XVIII PART ONE: OVERVIEW OF MARKETING THEORY 1 MARKETING: PHILOSOPHY OR FUNCTION? MICHAEL J. BAKER 2 MARKETING THEORY MICHAEL SAREN 3 A HISTORY OF HISTORICAL RESEARCH IN MARKETING D.G. BRIAN JONES AND MARK TADAJEWSKI 4 MARKETING ETHICS PATRICK E. MURPHY AND KELLY D. MARTIN 1 3 31 60 90 PART TWO: DISCIPLINARY UNDERPINNINGS OF MARKETING THEORY 5 THE ECONOMICS BASIS OF MARKETING RICHARD]. VAREY 109 111 VI MARKETING THEORY: A STUDENT TEXT 6 THE PSYCHOLOGICAL BASIS OF MARKETING 137 ALLAN J. KIMMEL 7 THE SOCIOLOGICAL BASIS OF MARKETING 160 KJELL GMNHAUG AND INGEBORG ASTRID KLEPPE 8 CULTURAL ASPECTS OF MARKETING 180 KAM-HON LEE AND CASS SHUM PART THREE: THEORIES OF MARKETING MANAGEMENT AND STRATEGY 197 9 THE MARKETING MIX - A HELICOPTER VIEW 199 WALTER VAN WATERSCHOOT, THOMAS FOSCHT, MARION BRANDSTAETTER AND ANDREAS B. EISINGERICH 10 MARKETING STRATEGY 224 ROBIN WENSLEY 11 MARKET SEGMENTATION AND SEGMENT STRATEGY 251 SALLY DIBB AND LYNDON SIMKIN PART FOUR: THEORETICAL SUB-AREAS OF MARKETING 283 12 CONSUMER BEHAVIOUR 285 MARGARET K. HOGG AND ROB LAIVSON 13 MARKETING COMMUNICATIONS IN A DIGITAL WORLD 318 JULIA WOLNY 14 THEORIES OF VALUE AND BRAND EQUITY 344 MARK S. GLYNN AND RODERICK J. BRODIE 15 INNOVATION AND NEW PRODUCT DEVELOPMENT 36L SUSAN HART 16 RELATIONSHIPS AND NETWORKS 387 KRISTIAN MB LLER 17 THEORIES OF RETAILING 415 CHRISTOPHER MOORE AND STEPHEN DOYLE CONTENTS VII PART FIVE: THEORIES OF SERVICE IN MARKETING 433 18 THE NEW SERVICE MARKETING . 435 EVERT GUMMESSON 19 SERVICE-DOMINANT LOGIC 458 STEPHEN L. VARGO, ROBERT F. LUSCH AND KAISA KOSKELA-HUOTARI PART SIX: MARKETING THEORY, SOCIETY AND THE ENVIRONMENT 477 20 SOCIAL MARKETING THEORY 479 SHARYN RUNDLE-THIELE 21 SUSTAINABLE MARKETING 492 WILLIAM E. KILBOUME AND ANASTASIA THYROFF INDEX
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isbn	9781473904002 9781473904019
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spelling	Marketing theory a student text edited by Michael J. Baker & Michael Saren 3rd edition Los Angeles Sage [2016] © 2016 xix, 520 Seiten txt rdacontent n rdamedia nc rdacarrier Marketingtheorie (DE-588)4168911-2 gnd rswk-swf (DE-588)4143413-4 Aufsatzsammlung gnd-content Marketingtheorie (DE-588)4168911-2 s DE-604 Baker, Michael John 1935- (DE-588)128372443 edt Saren, Michael (DE-588)133101878 edt SWB Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=029004927&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis
spellingShingle	Marketing theory a student text Marketingtheorie (DE-588)4168911-2 gnd
subject_GND	(DE-588)4168911-2 (DE-588)4143413-4
title	Marketing theory a student text
title_auth	Marketing theory a student text
title_exact_search	Marketing theory a student text
title_full	Marketing theory a student text edited by Michael J. Baker & Michael Saren
title_fullStr	Marketing theory a student text edited by Michael J. Baker & Michael Saren
title_full_unstemmed	Marketing theory a student text edited by Michael J. Baker & Michael Saren
title_short	Marketing theory
title_sort	marketing theory a student text
title_sub	a student text
topic	Marketingtheorie (DE-588)4168911-2 gnd
topic_facet	Marketingtheorie Aufsatzsammlung
url	http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=029004927&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
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