Kotler, P., Berger, R., & Bickhoff, N. (2016). The Quintessence of Strategic Management: What You Really Need to Know to Survive in Business (Second edition.). Springer. https://doi.org/10.1007/978-3-662-48490-6
Chicago Style (17th ed.) CitationKotler, Philip, Roland Berger, and Nils Bickhoff. The Quintessence of Strategic Management: What You Really Need to Know to Survive in Business. Second edition. Berlin ; Heidelberg: Springer, 2016. https://doi.org/10.1007/978-3-662-48490-6.
MLA (9th ed.) CitationKotler, Philip, et al. The Quintessence of Strategic Management: What You Really Need to Know to Survive in Business. Second edition. Springer, 2016. https://doi.org/10.1007/978-3-662-48490-6.
Warning: These citations may not always be 100% accurate.