Essays on real estate research from a marketing perspective:
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Abschlussarbeit Buch |
| Sprache: | English |
| Veröffentlicht: |
München
FGM-Verlag, Verlag der FGM Fördergesellschaft Marketing e.V. an der Ludwig-Maximilians-Universität München
2016
|
| Schriftenreihe: | Schriftenreihe Schwerpunkt Marketing
Band 88 |
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis Inhaltsverzeichnis |
| Beschreibung: | XVI, 182 Seiten Diagramme 21 cm |
| ISBN: | 9783945496107 |
Internformat
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| 100 | 1 | |a Meindl, Anja |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a Essays on real estate research from a marketing perspective |c Anja Meindl |
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Datensatz im Suchindex
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|---|---|
| adam_text | TABLE OF CONTENTS
TABLE OF
CONTENTS............................................................................................................................................
*
INTRODUCTION....................................................................................................................................................
***
*
ASSESSING REAL ESTATE BROKERAGE SERVICE QUALITY THROUGH FORMATIVE
INDICATORS ***.******1
1
MOTIVATION......................................................................................................
2
2 LITERATURO
REVIEW......................................................................................................................................
4
2.1 THE SERVICE QUALITY
CONCEPT............................................................................................................4
2.2 HOW SHOULD THE SERVICE QUALITY CONSTRUCT BE
SPECIFIED?.............................................................11
2.3 REAL ESTATE SERVICE QUALITY
RESEARCH..........................................................................................16
3 QUALITATIVE
RESEARCH.....................................................................................................................
. 18
3.1 QUALITATIVE EXPLORATION S TA G E
.........................................................................................................18
3.2 QUALITATIVE VERIFICATION S TA G E
.........................................................................................................25
4 QUANTITATIVE
RESEARCH............................................................................................................................27
* 4.1 MEASUREMENT MODELS AND STRUCTURAL MODEL 27
4.2 SAMPLE DESIGN AND DATA
DESCRIPTION.............................................................................................29
4.3
RESULTS..............................................................................................................................................30
5
CONCLUSION
*
LIMITATIONS AND
IMPLICATIONS.............................................................................................34
APPENDIX........................................................... 39
REFERENCES..........................................................................................................................................
.
*
ANALYZING EWOM-MESSAGE CONTENT IN REAL ESTATE S
ERVICES......................................................59
1
MOTIVATION................................................................................................................................................
60
2 LITERATURE
REVIEW...................................................................
**
2.1 WORD-OF MOUTH (WOM) AND ELECTRONIC WORD-OF MOUTH (EWOM)
................................................
64
2.2 EWOM MESSAGE
CONTENT................................................................................................................
65
3 RESEARCH
DESIGN....................................................................................................................................
69
3.1 RESEARCH
QUESTIONS........................................................................................................................69
3.2 D
ATA..................................................................................................................................................
75
4 A
NALYSIS.............................................................................................................................................
**.78
5
RESULTS.....................................................................................................................................................
81
5.1
TOPIC.................................................................................................................................................
* *
5.2
VALENCE.............................................................................................................................................
90
IL
__________________________
TABLE OF CONTENTS
5.3
LANGUAGE.........................................................................................................................................
93
5.4 CHANNEL
INFLUENCE............................................................................................................................97
6 CONCLUSION
*
LIMITATIONS AND
IMPLICATIONS.......................................................................................107
APPENDIX...................................................................................................................................................
115
REFERENCES...............................................................................................................................................
116
*
ANALYZING THE ROLE OF NEGATIVE EMOTIONS AND INVOLVEMENT IN PURCHASING
REAL ESTATE. 121
1 M
OTIVATION..............................................................................................................................................122
2 THEORETICAL
BACKGROUND........................................................................................................................124
2.1 PURCHASING DECISION
PROCESSES...................................................................................................125
2.2
INVOLVEMENT...................................................................................................................................
128
2.3
EMOTIONS.........................................................................................................................................130
2.4 NEGATIVE
EMOTIONS........................................................................................................................132
3 RESEARCH
DESIGN..................................................................................................................................
136
3.1 QUALITATIVE
INTERVIEWS....................................................................................................................137
3.2
SAMPLING.........................................................................................................................................140
4
ANALYSIS.................................................................................................................................................
142
5
RESULTS...................................................................................................................................................
144
5.1
PRE-PURCHASE.................................................................................................................................
144
5.2
INVOLVEMENT...................................................................................................................................
150
5.3
PURCHASE.........................................................................................................................................154
5.4 POST
PURCHASE...............................................................................................................................
155
5.5
EMOTIONS.........................................................................................................................................157
6 CONCLUSION
*
LIMITATIONS AND
IMPLICATIONS...........................................................................................
166
APPENDIX...................................................................................................................................................
170
REFERENCES...............................................................................................................................................
176
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| series | Schriftenreihe Schwerpunkt Marketing |
| series2 | Schriftenreihe Schwerpunkt Marketing |
| spelling | Meindl, Anja Verfasser aut Essays on real estate research from a marketing perspective Anja Meindl München FGM-Verlag, Verlag der FGM Fördergesellschaft Marketing e.V. an der Ludwig-Maximilians-Universität München 2016 XVI, 182 Seiten Diagramme 21 cm txt rdacontent n rdamedia nc rdacarrier Schriftenreihe Schwerpunkt Marketing Band 88 Dissertation Ludwig-Maximilians-Universität München 2015 Immobilienwirtschaft (DE-588)4113997-5 gnd rswk-swf Marketing (DE-588)4037589-4 gnd rswk-swf (DE-588)4113937-9 Hochschulschrift gnd-content Immobilienwirtschaft (DE-588)4113997-5 s Marketing (DE-588)4037589-4 s DE-604 Schriftenreihe Schwerpunkt Marketing Band 88 (DE-604)BV000000034 88 B:DE-101 application/pdf http://d-nb.info/109999263X/04 Inhaltsverzeichnis DNB Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=028982031&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Meindl, Anja Essays on real estate research from a marketing perspective Schriftenreihe Schwerpunkt Marketing Immobilienwirtschaft (DE-588)4113997-5 gnd Marketing (DE-588)4037589-4 gnd |
| subject_GND | (DE-588)4113997-5 (DE-588)4037589-4 (DE-588)4113937-9 |
| title | Essays on real estate research from a marketing perspective |
| title_auth | Essays on real estate research from a marketing perspective |
| title_exact_search | Essays on real estate research from a marketing perspective |
| title_full | Essays on real estate research from a marketing perspective Anja Meindl |
| title_fullStr | Essays on real estate research from a marketing perspective Anja Meindl |
| title_full_unstemmed | Essays on real estate research from a marketing perspective Anja Meindl |
| title_short | Essays on real estate research from a marketing perspective |
| title_sort | essays on real estate research from a marketing perspective |
| topic | Immobilienwirtschaft (DE-588)4113997-5 gnd Marketing (DE-588)4037589-4 gnd |
| topic_facet | Immobilienwirtschaft Marketing Hochschulschrift |
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