Virtual reality-based product representations in conjoint analysis: empirical insights into its applicability for early customer integration in the development process of a technical innovation
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Bibliographic Details
Main Author: Jasper, Jonas 1986- (Author)
Format: Thesis Book
Language:English
Published: Hamburg Verlag Dr. Kovač 2015
Series:Schriftenreihe Innovative Betriebswirtschaftliche Forschung und Praxis Band 441
Subjects:
Online Access:Ausführliche Beschreibung
Physical Description:XXIII, 257 Seiten Illustrationen
ISBN:9783830087144
3830087144

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Interlibrary loan Place Request Caution: Not in THWS collection!