Political advertising in the United States:
"Political advertising is as important as ever-ad spending records are broken each election cycle, and the volume of ads aired continues to increase. Political Advertising in the United States is a comprehensive survey of the political advertising landscape and its influence on voters. The auth...
Gespeichert in:
| Hauptverfasser: | , , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Boulder, CO
Westview Press
[2016]
|
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Zusammenfassung: | "Political advertising is as important as ever-ad spending records are broken each election cycle, and the volume of ads aired continues to increase. Political Advertising in the United States is a comprehensive survey of the political advertising landscape and its influence on voters. The authors, co-directors of the Wesleyan Media Project, draw from the latest data to analyze how campaign finance laws have affected the sponsorship and content of political advertising, how "big data" has allowed for more sophisticated targeting, and how the Internet and social media has changed the distribution of ads. With detailed analysis of presidential and congressional campaign ads and discussion questions in each chapter, this accessibly written book is a must-read for students, scholars and practitioners who want to understand the ins and outs of political advertising"... |
| Beschreibung: | Includes bibliographical references and index |
| Beschreibung: | xvi, 216 Seiten Diagramme, Illustrationen, Karte 23 cm |
| ISBN: | 9780813349756 |
Internformat
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| 520 | |a "Political advertising is as important as ever-ad spending records are broken each election cycle, and the volume of ads aired continues to increase. Political Advertising in the United States is a comprehensive survey of the political advertising landscape and its influence on voters. The authors, co-directors of the Wesleyan Media Project, draw from the latest data to analyze how campaign finance laws have affected the sponsorship and content of political advertising, how "big data" has allowed for more sophisticated targeting, and how the Internet and social media has changed the distribution of ads. With detailed analysis of presidential and congressional campaign ads and discussion questions in each chapter, this accessibly written book is a must-read for students, scholars and practitioners who want to understand the ins and outs of political advertising"... | ||
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Datensatz im Suchindex
| _version_ | 1804176229916475392 |
|---|---|
| adam_text | Contents
List of Illustrations, ix
Preface, xiii
Chapter i: Introduction i
Why Study Political Advertising? 4
Four Key Arguments 4
History of Campaign Advertising 6
Tracking Television Advertising 9
Plan of the Book 10
Discussion Questions 11
Notes 11
Chapter 2: The Regulation of Advertising 13
The Rules of Campaign Financing 14
The Impact of the Rules 25
Conclusion 36
Discussion Questions 37
Notes 37
Chapter 3: The Volume and Content of Political Advertising
Volume of Television Advertising 41
Tone of Television Advertising 50
Issues in Television Advertising 59
Conclusion 61
Vi CONTENTS
Notes 62
Discussion Questions 63
Chapter 4: How Ads Are Created and Tested 67
The Elements of a Political Ad 69
Making the Ad 75
The Internet, Social Media, and Advertising 81
Conclusion 83
Discussion Questions 84
Notes 84
Chapter 5: Buying and Targeting Political Advertising on
Television 87
Buying Decisions 88
Advertising on Different Television Networks 90
Targeting Political Advertising 95
The Changing Media Landscape and Its Effect on Voters 98
Examining Ad Targeting Through Ad Airings and Media
Consumption Data 100
Conclusion 109
Discussion Questions 111
Notes 112
Chapter 6: The Internet, Social Media, and Advertising 115
Paid Online Media 116
Earned Online Media 119
How Are Social Media Platforms Changing Campaigns? 130
Conclusion 131
Discussion Questions 132
Notes 133
Chapter 7: Influence and Persuasion: Studying the
Intended Effects of Advertising 137
The History of Media Influence Research and Current Challenges 138
What We Know About Advertisings Ability to Persuade 141
CONTENTS VÜ
How Do We Know What We Know? The Importance of
Research Design 147
Conclusion 154
Discussion Questions 155
Notes 156
Chapter 8: The Unintended Effects of Advertising 161
What Do We Learn from Advertising? 162
Do We Accurately Perceive Advertising and Campaign Tone? 168
Does Advertising Affect Our Trust in the Political System? 171
Does Advertising Influence Our Political Participation? 175
Conclusion 178
Discussion Questions 179
Notes 179
Chapter 9: The Future of Political Advertising and Its
Role in Our Society 183
Technological Change 183
Changes in Regulation 185
Broader Impacts of Political Advertising 189
Conclusion 190
Discussion Questions 191
Notes 191
Glossary, 193
Index, 201
|
| any_adam_object | 1 |
| author | Fowler, Erika Franklin Franz, Michael M. 1976- Ridout, Travis N. 1974- |
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| author_facet | Fowler, Erika Franklin Franz, Michael M. 1976- Ridout, Travis N. 1974- |
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| spelling | Fowler, Erika Franklin Verfasser (DE-588)1113555076 aut Political advertising in the United States Erika Franklin Fowler, Wesleyan University ; Michael M. Franz, Bowdoin College ; Travis N. Ridout, Washington State University Boulder, CO Westview Press [2016] xvi, 216 Seiten Diagramme, Illustrationen, Karte 23 cm txt rdacontent n rdamedia nc rdacarrier Includes bibliographical references and index "Political advertising is as important as ever-ad spending records are broken each election cycle, and the volume of ads aired continues to increase. Political Advertising in the United States is a comprehensive survey of the political advertising landscape and its influence on voters. The authors, co-directors of the Wesleyan Media Project, draw from the latest data to analyze how campaign finance laws have affected the sponsorship and content of political advertising, how "big data" has allowed for more sophisticated targeting, and how the Internet and social media has changed the distribution of ads. With detailed analysis of presidential and congressional campaign ads and discussion questions in each chapter, this accessibly written book is a must-read for students, scholars and practitioners who want to understand the ins and outs of political advertising"... POLITICAL SCIENCE / Political Process / Elections bisacsh SOCIAL SCIENCE / Media Studies bisacsh Advertising, Political United States Television in politics United States Political campaigns United States POLITICAL SCIENCE / Political Process / Elections SOCIAL SCIENCE / Media Studies Werbung (DE-588)4065541-6 gnd rswk-swf Wahlkampf (DE-588)4064292-6 gnd rswk-swf Partei (DE-588)4044737-6 gnd rswk-swf Politikmarketing (DE-588)1050917146 gnd rswk-swf USA USA (DE-588)4078704-7 gnd rswk-swf USA (DE-588)4078704-7 g Politikmarketing (DE-588)1050917146 s DE-604 Partei (DE-588)4044737-6 s Werbung (DE-588)4065541-6 s Wahlkampf (DE-588)4064292-6 s Franz, Michael M. 1976- Verfasser (DE-588)135858208 aut Ridout, Travis N. 1974- Verfasser (DE-588)101425356X aut Digitalisierung UB Bamberg - ADAM Catalogue Enrichment application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=028975477&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Fowler, Erika Franklin Franz, Michael M. 1976- Ridout, Travis N. 1974- Political advertising in the United States POLITICAL SCIENCE / Political Process / Elections bisacsh SOCIAL SCIENCE / Media Studies bisacsh Advertising, Political United States Television in politics United States Political campaigns United States POLITICAL SCIENCE / Political Process / Elections SOCIAL SCIENCE / Media Studies Werbung (DE-588)4065541-6 gnd Wahlkampf (DE-588)4064292-6 gnd Partei (DE-588)4044737-6 gnd Politikmarketing (DE-588)1050917146 gnd |
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| title | Political advertising in the United States |
| title_auth | Political advertising in the United States |
| title_exact_search | Political advertising in the United States |
| title_full | Political advertising in the United States Erika Franklin Fowler, Wesleyan University ; Michael M. Franz, Bowdoin College ; Travis N. Ridout, Washington State University |
| title_fullStr | Political advertising in the United States Erika Franklin Fowler, Wesleyan University ; Michael M. Franz, Bowdoin College ; Travis N. Ridout, Washington State University |
| title_full_unstemmed | Political advertising in the United States Erika Franklin Fowler, Wesleyan University ; Michael M. Franz, Bowdoin College ; Travis N. Ridout, Washington State University |
| title_short | Political advertising in the United States |
| title_sort | political advertising in the united states |
| topic | POLITICAL SCIENCE / Political Process / Elections bisacsh SOCIAL SCIENCE / Media Studies bisacsh Advertising, Political United States Television in politics United States Political campaigns United States POLITICAL SCIENCE / Political Process / Elections SOCIAL SCIENCE / Media Studies Werbung (DE-588)4065541-6 gnd Wahlkampf (DE-588)4064292-6 gnd Partei (DE-588)4044737-6 gnd Politikmarketing (DE-588)1050917146 gnd |
| topic_facet | POLITICAL SCIENCE / Political Process / Elections SOCIAL SCIENCE / Media Studies Advertising, Political United States Television in politics United States Political campaigns United States Werbung Wahlkampf Partei Politikmarketing USA |
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