"You should put that on a t-shirt": the doubtful status of promotional material in trademark law
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Bibliographic Details
Main Author: LaLonde, Anne Gilson (Author)
Format: Book
Language:English
Published: New Providence, NJ LexisNexis [2016]© 2016
Subjects:
Item Description:"This article is the eighteenth in a Matthew Bender/LexisNexis series that began in 1999, written to coincide with the Annual Meetings of the International Trademark Association"--Page i
Introduction -- Laying out the issues -- T-shirts and tote bags: the epic Macy's v. Strategic Marks struggle -- Obtaining trademark rights from promotional goods -- Barriers to obtaining trademark rights bfrom use of material on promotional grounds -- Likelihood of confusion from use of mark on promotional goods -- Looking the elephant in the room straight in the eyes -- Conclusion -- Coda
Physical Description:vi, 76 pages Illustrationen 25 cm
ISBN:9781522110774
1522110771

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