Marketing Bait (2012): using Smart Data to identify e-guanxi among China's "Internet Aborigines"
Gespeichert in:
| Hauptverfasser: | , , , |
|---|---|
| Format: | Artikel |
| Sprache: | English |
| Veröffentlicht: |
2015
|
| ISBN: | 1-84457-838-0 |
Internformat
MARC
| LEADER | 00000naa a2200000 c 4500 | ||
|---|---|---|---|
| 001 | BV043526311 | ||
| 003 | DE-604 | ||
| 005 | 00000000000000.0 | ||
| 007 | t | ||
| 008 | 160425s2015 |||| 00||| eng d | ||
| 035 | |a (DE-599)BVBBV043526311 | ||
| 040 | |a DE-604 |b ger |e rda | ||
| 041 | 0 | |a eng | |
| 049 | |a DE-M472 | ||
| 100 | 1 | |a Yecies, Brian |d 1967- |0 (DE-588)1018808574 |4 aut |4 aut | |
| 245 | 1 | 0 | |a Marketing Bait (2012) |b using Smart Data to identify e-guanxi among China's "Internet Aborigines" |c Brian Yecies, Jie Yang, Matthew Berryman and Kai Soh |
| 264 | 1 | |c 2015 | |
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 700 | 1 | |a Yang, Jie |0 (DE-588)1016807082 |4 aut | |
| 700 | 1 | |a Berryman, Matthew |4 aut | |
| 700 | 1 | |a Soh, Kai |4 aut | |
| 773 | 1 | 8 | |g pages:132-146 |
| 773 | 0 | 8 | |t Film marketing into the twenty-first century / Nolwenn Mingant ; Cecilia Tirtaine ; Joël Augros |b First published |d London, 2015 |g Seiten 132-146 |w (DE-604)BV043505797 |z 1-84457-838-0 |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-028942103 | ||
| 941 | |s 132-146 | ||
Datensatz im Suchindex
| _version_ | 1804176175355920385 |
|---|---|
| any_adam_object | |
| article_link | (DE-604)BV043505797 |
| author | Yecies, Brian 1967- Yang, Jie Berryman, Matthew Soh, Kai |
| author_GND | (DE-588)1018808574 (DE-588)1016807082 |
| author_facet | Yecies, Brian 1967- Yang, Jie Berryman, Matthew Soh, Kai |
| author_role | aut aut aut aut |
| author_sort | Yecies, Brian 1967- |
| author_variant | b y by j y jy m b mb k s ks |
| building | Verbundindex |
| bvnumber | BV043526311 |
| ctrlnum | (DE-599)BVBBV043526311 |
| format | Article |
| fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>01050naa a2200289 c 4500</leader><controlfield tag="001">BV043526311</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">00000000000000.0</controlfield><controlfield tag="007">t</controlfield><controlfield tag="008">160425s2015 |||| 00||| eng d</controlfield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)BVBBV043526311</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">rda</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">eng</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-M472</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">Yecies, Brian</subfield><subfield code="d">1967-</subfield><subfield code="0">(DE-588)1018808574</subfield><subfield code="4">aut</subfield><subfield code="4">aut</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">Marketing Bait (2012)</subfield><subfield code="b">using Smart Data to identify e-guanxi among China's "Internet Aborigines"</subfield><subfield code="c">Brian Yecies, Jie Yang, Matthew Berryman and Kai Soh</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="c">2015</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">n</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">nc</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Yang, Jie</subfield><subfield code="0">(DE-588)1016807082</subfield><subfield code="4">aut</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Berryman, Matthew</subfield><subfield code="4">aut</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Soh, Kai</subfield><subfield code="4">aut</subfield></datafield><datafield tag="773" ind1="1" ind2="8"><subfield code="g">pages:132-146</subfield></datafield><datafield tag="773" ind1="0" ind2="8"><subfield code="t">Film marketing into the twenty-first century / Nolwenn Mingant ; Cecilia Tirtaine ; Joël Augros</subfield><subfield code="b">First published</subfield><subfield code="d">London, 2015</subfield><subfield code="g">Seiten 132-146</subfield><subfield code="w">(DE-604)BV043505797</subfield><subfield code="z">1-84457-838-0</subfield></datafield><datafield tag="999" ind1=" " ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-028942103</subfield></datafield><datafield tag="941" ind1=" " ind2=" "><subfield code="s">132-146</subfield></datafield></record></collection> |
| id | DE-604.BV043526311 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-10T07:28:00Z |
| institution | BVB |
| isbn | 1-84457-838-0 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-028942103 |
| open_access_boolean | |
| owner | DE-M472 |
| owner_facet | DE-M472 |
| publishDate | 2015 |
| publishDateSearch | 2015 |
| publishDateSort | 2015 |
| record_format | marc |
| spelling | Yecies, Brian 1967- (DE-588)1018808574 aut aut Marketing Bait (2012) using Smart Data to identify e-guanxi among China's "Internet Aborigines" Brian Yecies, Jie Yang, Matthew Berryman and Kai Soh 2015 txt rdacontent n rdamedia nc rdacarrier Yang, Jie (DE-588)1016807082 aut Berryman, Matthew aut Soh, Kai aut pages:132-146 Film marketing into the twenty-first century / Nolwenn Mingant ; Cecilia Tirtaine ; Joël Augros First published London, 2015 Seiten 132-146 (DE-604)BV043505797 1-84457-838-0 |
| spellingShingle | Yecies, Brian 1967- Yang, Jie Berryman, Matthew Soh, Kai Marketing Bait (2012) using Smart Data to identify e-guanxi among China's "Internet Aborigines" |
| title | Marketing Bait (2012) using Smart Data to identify e-guanxi among China's "Internet Aborigines" |
| title_auth | Marketing Bait (2012) using Smart Data to identify e-guanxi among China's "Internet Aborigines" |
| title_exact_search | Marketing Bait (2012) using Smart Data to identify e-guanxi among China's "Internet Aborigines" |
| title_full | Marketing Bait (2012) using Smart Data to identify e-guanxi among China's "Internet Aborigines" Brian Yecies, Jie Yang, Matthew Berryman and Kai Soh |
| title_fullStr | Marketing Bait (2012) using Smart Data to identify e-guanxi among China's "Internet Aborigines" Brian Yecies, Jie Yang, Matthew Berryman and Kai Soh |
| title_full_unstemmed | Marketing Bait (2012) using Smart Data to identify e-guanxi among China's "Internet Aborigines" Brian Yecies, Jie Yang, Matthew Berryman and Kai Soh |
| title_short | Marketing Bait (2012) |
| title_sort | marketing bait 2012 using smart data to identify e guanxi among china s internet aborigines |
| title_sub | using Smart Data to identify e-guanxi among China's "Internet Aborigines" |
| work_keys_str_mv | AT yeciesbrian marketingbait2012usingsmartdatatoidentifyeguanxiamongchinasinternetaborigines AT yangjie marketingbait2012usingsmartdatatoidentifyeguanxiamongchinasinternetaborigines AT berrymanmatthew marketingbait2012usingsmartdatatoidentifyeguanxiamongchinasinternetaborigines AT sohkai marketingbait2012usingsmartdatatoidentifyeguanxiamongchinasinternetaborigines |