The structure of multimodal documents: an empirical approach
Saved in:
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
New York ; London
Routledge, Taylor & Francis Group
2016
|
| Series: | Routledge studies in multimodality
13 |
| Subjects: | |
| Online Access: | Inhaltsverzeichnis |
| Item Description: | Includes bibliographical references and index |
| Physical Description: | x, 240 Seiten Illustrationen, Diagramme |
| ISBN: | 9781138824744 |
Staff View
MARC
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Record in the Search Index
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|---|---|
| adam_text | Contents
1 Introduction 1
1.1 Why use linguistic methods for multimodal research? ... 2
1.2 Why do empirical research on multimodality?............... 3
1.3 Why focus on multimodal structure?........................ 6
1.4 Why study the tourist brochures?.......................... 7
1.5 Organisation of the book................................. 8
2 Understanding page-based media 10
2.1 The state of the art ................................... 10
2.2 Turning back the page................................... 15
2.3 Defining a mode...........................................21
2.4 Production and consumption............................... 30
3 An empirical approach to multimodality 35
3.1 The Genre and Multimodality (GeM) model.................. 35
3.2 The analytical layers of the GeM model................... 38
3.3 The concept of a semiotic mode........................... 53
3.4 Semiotic modes in the tourist brochures.................. 59
3.5 Page-flow in the tourist brochures .................... 62
4 Genre: perspectives and patterns 67
4.1 An outlook on deploying genre............................ 67
4.2 The study of rhetoric: genre as social action............ 70
4.3 Linguistic studies of genre structure.................... 72
4.4 Genre dynamics........................................... 76
4.5 Genre in document theory and information design...........81
4.6 Describing the structure of a multimodal artefact........ 86
5 Working with multimodal corpora 88
5.1 Selecting the data . .................................... 88
5.2 Applying the GeM model................................... 92
5.3 Building the corpus . ................................ 103
5.4 Verifying the corpus ................................... 105
5.5 Exploring the corpus.................................... 107
6 The medium and its characteristics 112
6.1 Why the notion of medium matters........................ 113
6.2 The relationship between medium and advertising......... 118
6.3 Aspects of the brochure medium and its production .... 123
6.4 From medium to content ................................. 130
vii
7 The content and its structure 132
7.1 Representing the destination using text-flow............. 133
7.2 Graphic elements in the tourist brochures................. 144
7.3 Illustrations and maps.................................... 152
7.4 From content to its interpretation on the page............ 158
8 The page and its interpretation 160
8.1 The step from text-flow to page-flow...................... 160
8.2 Investigating page-flow .................................. 164
8.3 Formalising the discourse semantics....................... 176
8.4 Text-flow and page-flow in the annotated corpus........... 182
8.5 Semiotic modes and semogenic processes.................... 187
8.6 Concluding remarks........................................ 189
9 Multimodal artefacts in digital media 191
9.1 Technology, production, and consumption................... 193
9.2 Semiotic modes in digital longform journalism............. 195
9.3 Filmic transitions in the website medium.................. 203
9.4 Emerging genres and media convergence..................... 207
10 Conclusions and outlook 210
10.1 Implications for multimodal research and artefacts ........211
10.2 Towards multimodal corpus linguistics..................... 214
10.3 Practical advice for tourist brochure design.............. 215
10.4 Avenues of further research.............................. 217
A The entire data set 218
B The rhetorical relations used in GeM RST 221
Bibliography 224
Index
237
|
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| language | English |
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| series | Routledge studies in multimodality |
| series2 | Routledge studies in multimodality |
| spelling | Hiippala, Tuomo 1982- Verfasser (DE-588)107491645X aut The structure of multimodal documents an empirical approach Tuomo Hiippala New York ; London Routledge, Taylor & Francis Group 2016 x, 240 Seiten Illustrationen, Diagramme txt rdacontent n rdamedia nc rdacarrier Routledge studies in multimodality 13 Includes bibliographical references and index Written communication Modality (Linguistics) Linguistic analysis (Linguistics) Structural linguistics Multimodalität (DE-588)7859426-1 gnd rswk-swf Text (DE-588)4059596-1 gnd rswk-swf Dokument (DE-588)4139988-2 gnd rswk-swf Dokument (DE-588)4139988-2 s Text (DE-588)4059596-1 s Multimodalität (DE-588)7859426-1 s DE-604 Erscheint auch als Online-Ausgabe 978-1-315-74045-4 Routledge studies in multimodality 13 (DE-604)BV035752678 13 Digitalisierung UB Augsburg - ADAM Catalogue Enrichment application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=028888425&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Hiippala, Tuomo 1982- The structure of multimodal documents an empirical approach Routledge studies in multimodality Written communication Modality (Linguistics) Linguistic analysis (Linguistics) Structural linguistics Multimodalität (DE-588)7859426-1 gnd Text (DE-588)4059596-1 gnd Dokument (DE-588)4139988-2 gnd |
| subject_GND | (DE-588)7859426-1 (DE-588)4059596-1 (DE-588)4139988-2 |
| title | The structure of multimodal documents an empirical approach |
| title_auth | The structure of multimodal documents an empirical approach |
| title_exact_search | The structure of multimodal documents an empirical approach |
| title_full | The structure of multimodal documents an empirical approach Tuomo Hiippala |
| title_fullStr | The structure of multimodal documents an empirical approach Tuomo Hiippala |
| title_full_unstemmed | The structure of multimodal documents an empirical approach Tuomo Hiippala |
| title_short | The structure of multimodal documents |
| title_sort | the structure of multimodal documents an empirical approach |
| title_sub | an empirical approach |
| topic | Written communication Modality (Linguistics) Linguistic analysis (Linguistics) Structural linguistics Multimodalität (DE-588)7859426-1 gnd Text (DE-588)4059596-1 gnd Dokument (DE-588)4139988-2 gnd |
| topic_facet | Written communication Modality (Linguistics) Linguistic analysis (Linguistics) Structural linguistics Multimodalität Text Dokument |
| url | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=028888425&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
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