APA (7th ed.) Citation

Siegel, E. (2016). Predictive analytics: The power to predict who will click, buy, lie, or die (Revised and updated.). Wiley.

Chicago Style (17th ed.) Citation

Siegel, Eric. Predictive Analytics: The Power to Predict Who Will Click, Buy, Lie, or Die. Revised and updated. Hoboken, New Jersey: Wiley, 2016.

MLA (9th ed.) Citation

Siegel, Eric. Predictive Analytics: The Power to Predict Who Will Click, Buy, Lie, or Die. Revised and updated. Wiley, 2016.