Multinational Management: A Casebook on Asia’s Global Market Leaders
Gespeichert in:
| Weitere Verfasser: | |
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| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Cham
Springer
[2016]
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| Schlagworte: | |
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| Beschreibung: | 1 Online-Ressource (XIV, 363 Seiten) 93 illus., 8 illus. in color |
| ISBN: | 9783319230122 |
| DOI: | 10.1007/978-3-319-23012-2 |
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Datensatz im Suchindex
| DE-BY-FWS_katkey | 612380 |
|---|---|
| _version_ | 1824554501912133632 |
| adam_text | MULTINATIONAL MANAGEMENT
/
: 2016
ABSTRACT / INHALTSTEXT
THIS CASEBOOK DEMONSTRATES THAT THE FUTURE OF GLOBAL BUSINESS LIES IN
HOW WELL THE MULTINATIONAL LANDSCAPE IS CHARTED AND HOW THE IMPORTANCE
OF ASIAN MARKET LEADERS IS DEEPLY EMBEDDED IN IT. IT OFFERS
INTERNATIONAL MANAGEMENT STUDENTS AND RESEARCHERS AN EXTENSIVE GUIDE TO
THE BUSINESS HISTORY, STRATEGY DEVELOPMENT, AND FOREIGN MARKET ENTRY
MODES USED BY EMERGING ASIAN MULTINATIONALS. THE CASES FOCUS ON
WELL-KNOWN COMPANIES SUCH AS LENOVO, ALIBABA, INFOSYS, HUAWEI,
PANASONIC, AND RAKUTEN. THESE COMPANIES, ALL OF WHICH GENERATE HUGE
REVENUES IN THEIR OWN COUNTRIES (E.G. IN CHINA, INDIA, SOUTH KOREA,
TAIWAN, VIETNAM), ARE NOW BECOMING INCREASINGLY SOPHISTICATED AND
STRIVING TO BECOME GLOBAL BRANDS, WHILE ALSO ENJOYING THE ACTIVE SUPPORT
OF THEIR GOVERNMENTS IN TERMS OF THEIR INTERNATIONAL BUSINESS. READERS
WILL LEARN ABOUT THE CURRENT MULTINATIONAL LANDSCAPE IN ASIA, THE
MANAGEMENT CHALLENGES, AND THE FUTURE IMPLICATIONS FOR TRADITIONAL
WESTERN COMPANIES SEEKING TO RETAIN THEIR MARKET SHARE. CHAPTERS ON
CORPORATE ENTREPRENEURSHIP, HUMAN RESOURCE MANAGEMENT AND INTERCULTURAL
COMPETENCE, AND CURRENT BRANDING TRENDS IN ASIA WILL PROVIDE A
CUTTING-EDGE UPDATE ON INTERNATIONAL BUSINESS STRATEGY FOR STUDENTS AND
PRACTITIONERS ALIKE
DIESES SCHRIFTSTUECK WURDE MASCHINELL ERZEUGT.
MULTINATIONAL MANAGEMENT
/
: 2016
TABLE OF CONTENTS / INHALTSVERZEICHNIS
INTRODUCTION
CHINA : BUILDING A GLOBAL IMPERIUM ON INFORMATION AND E-COMMERCE
GEELY : A SMART AUTOMOTIVE COMPANY AND VOLVO OWNER
HAIER : HOW ONE OF CHINA S FIRST GLOBAL BRANDS KEEPS EXPANDING
HUAWEI : A TELECOM GIANT ON THE RISE TO A WORLD BRAND
LENOVO : STRENGTHENING ITS STRONG POSITION IN THE WESTERN MARKET THROUGH
INNOVATION
TENCENT : RAPIDLY EXPANDING THROUGH MICRO-INNOVATION AND STRATEGIC
PARTNERSHIPS
INDIA: DR. REDDY S : CONQUERING THE WORLD WITH AFFORDABLE MEDICINE FOR
THE MASSES
INFOSYS : EXPORTING INDIA S IT REVOLUTION TO THE WORLD
JAPAN: PANASONIC : THE CONSTANT CHANGE AND REMARKABLE REINVENTION OF A
WORLD BRAND
RAKUTEN : ENTERING THE GLOBAL MARKET THROUGH AN INNOVATIVE
BUSINESS-TO-BUSINESS-TO-CONSUMER STRATEGY
UNIQLO : CAPTURING THE GLOBAL MARKET WITH AFFORDABLE AND TIMELESS
DESIGNS
SOUTH KOREA: LOTTE : FAST GLOBAL MARKET ENTRIES THROUGH ACQUISITION
VIETNAM: VINAMILK : PARTNERING UP TO EXPAND ON THE WORLD MARKET
UNDERLYING STRATEGIES AND SUCCESS FACTORS OF EMERGING ASIAN
MULTINATIONALS: CORPORATE ENTREPRENEURSHIP AND TRIPLE HELIX
ASIAN HUMAN RESOURCE MANAGEMENT AND INTERCULTURAL COMPETENCE
BRANDING TRENDS IN ASIAN MARKETS
CONCLUSIONS WHY AND HOW ASIAN BUSINESSES WILL CONQUER THE WORLD
DIESES SCHRIFTSTUECK WURDE MASCHINELL ERZEUGT.
|
| any_adam_object | 1 |
| author2 | Segers, Rien T. 1947- |
| author2_role | edt |
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| dewey-full | 658.049 |
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| dewey-ones | 658 - General management |
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| dewey-sort | 3658.049 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| doi_str_mv | 10.1007/978-3-319-23012-2 |
| format | Electronic eBook |
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| genre | (DE-588)4143413-4 Aufsatzsammlung gnd-content |
| genre_facet | Aufsatzsammlung |
| geographic | Indien (DE-588)4026722-2 gnd Südkorea (DE-588)4078029-6 gnd Japan (DE-588)4028495-5 gnd Westliche Welt (DE-588)4079237-7 gnd China (DE-588)4009937-4 gnd Vietnam (DE-588)4063514-4 gnd Asien (DE-588)4003217-6 gnd |
| geographic_facet | Indien Südkorea Japan Westliche Welt China Vietnam Asien |
| id | DE-604.BV043407835 |
| illustrated | Illustrated |
| indexdate | 2025-02-20T06:52:47Z |
| institution | BVB |
| isbn | 9783319230122 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-028826181 |
| oclc_num | 936875531 |
| open_access_boolean | |
| owner | DE-83 DE-1046 DE-1043 DE-Aug4 DE-898 DE-BY-UBR DE-1049 DE-473 DE-BY-UBG DE-29 DE-863 DE-BY-FWS DE-862 DE-BY-FWS DE-92 DE-824 DE-2070s DE-573 DE-M347 DE-703 DE-739 DE-634 DE-859 DE-861 DE-523 DE-355 DE-BY-UBR DE-706 |
| owner_facet | DE-83 DE-1046 DE-1043 DE-Aug4 DE-898 DE-BY-UBR DE-1049 DE-473 DE-BY-UBG DE-29 DE-863 DE-BY-FWS DE-862 DE-BY-FWS DE-92 DE-824 DE-2070s DE-573 DE-M347 DE-703 DE-739 DE-634 DE-859 DE-861 DE-523 DE-355 DE-BY-UBR DE-706 |
| physical | 1 Online-Ressource (XIV, 363 Seiten) 93 illus., 8 illus. in color |
| psigel | ZDB-2-BUM ZDB-2-BUM_2016 |
| publishDate | 2016 |
| publishDateSearch | 2016 |
| publishDateSort | 2016 |
| publisher | Springer |
| record_format | marc |
| spellingShingle | Multinational Management A Casebook on Asia’s Global Market Leaders Business International business enterprises Business and Management International Business Multinationales Unternehmen Wirtschaft Marktzugang (DE-588)4074590-9 gnd Multinationales Unternehmen (DE-588)4075092-9 gnd Unternehmenskultur (DE-588)4131484-0 gnd |
| subject_GND | (DE-588)4074590-9 (DE-588)4075092-9 (DE-588)4131484-0 (DE-588)4026722-2 (DE-588)4078029-6 (DE-588)4028495-5 (DE-588)4079237-7 (DE-588)4009937-4 (DE-588)4063514-4 (DE-588)4003217-6 (DE-588)4143413-4 |
| title | Multinational Management A Casebook on Asia’s Global Market Leaders |
| title_auth | Multinational Management A Casebook on Asia’s Global Market Leaders |
| title_exact_search | Multinational Management A Casebook on Asia’s Global Market Leaders |
| title_full | Multinational Management A Casebook on Asia’s Global Market Leaders edited by Rien T. Segers |
| title_fullStr | Multinational Management A Casebook on Asia’s Global Market Leaders edited by Rien T. Segers |
| title_full_unstemmed | Multinational Management A Casebook on Asia’s Global Market Leaders edited by Rien T. Segers |
| title_short | Multinational Management |
| title_sort | multinational management a casebook on asia s global market leaders |
| title_sub | A Casebook on Asia’s Global Market Leaders |
| topic | Business International business enterprises Business and Management International Business Multinationales Unternehmen Wirtschaft Marktzugang (DE-588)4074590-9 gnd Multinationales Unternehmen (DE-588)4075092-9 gnd Unternehmenskultur (DE-588)4131484-0 gnd |
| topic_facet | Business International business enterprises Business and Management International Business Multinationales Unternehmen Wirtschaft Marktzugang Unternehmenskultur Indien Südkorea Japan Westliche Welt China Vietnam Asien Aufsatzsammlung |
| url | https://doi.org/10.1007/978-3-319-23012-2 http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=028826181&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=028826181&sequence=000003&line_number=0002&func_code=DB_RECORDS&service_type=MEDIA |
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