Creating value with big data analytics: making smarter marketing decisions
Gespeichert in:
| Hauptverfasser: | , , |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
London
Routledge, Taylor & Francis Group
2016
|
| Schlagworte: | |
| Online-Zugang: | FHD01 FHN01 FWS01 FWS02 TUM01 UBG01 UEI03 UER01 URL des Erstveröffentlichers |
| Beschreibung: | Includes bibliographical references and index |
| Beschreibung: | 1 Online-Ressource (xxii, 316 Seiten) |
| ISBN: | 9781315734750 |
| DOI: | 10.4324/9781315734750 |
Internformat
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Datensatz im Suchindex
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| indexdate | 2024-08-01T16:00:07Z |
| institution | BVB |
| isbn | 9781315734750 |
| language | English |
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| publishDate | 2016 |
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| publisher | Routledge, Taylor & Francis Group |
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| spellingShingle | Verhoef, Peter C. 1972- Kooge, Edwin Walk, Natasha Creating value with big data analytics making smarter marketing decisions Datenverarbeitung Marketing (DE-588)4037589-4 gnd Big Data (DE-588)4802620-7 gnd Kundenanalyse (DE-588)4304338-0 gnd |
| subject_GND | (DE-588)4037589-4 (DE-588)4802620-7 (DE-588)4304338-0 |
| title | Creating value with big data analytics making smarter marketing decisions |
| title_auth | Creating value with big data analytics making smarter marketing decisions |
| title_exact_search | Creating value with big data analytics making smarter marketing decisions |
| title_full | Creating value with big data analytics making smarter marketing decisions Peter Verhoef, Edwin Kooge and Natasha Walk |
| title_fullStr | Creating value with big data analytics making smarter marketing decisions Peter Verhoef, Edwin Kooge and Natasha Walk |
| title_full_unstemmed | Creating value with big data analytics making smarter marketing decisions Peter Verhoef, Edwin Kooge and Natasha Walk |
| title_short | Creating value with big data analytics |
| title_sort | creating value with big data analytics making smarter marketing decisions |
| title_sub | making smarter marketing decisions |
| topic | Datenverarbeitung Marketing (DE-588)4037589-4 gnd Big Data (DE-588)4802620-7 gnd Kundenanalyse (DE-588)4304338-0 gnd |
| topic_facet | Datenverarbeitung Marketing Big Data Kundenanalyse |
| url | https://doi.org/10.4324/9781315734750 |
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