The handbook of market intelligence: understand, compete and grow in global markets
Saved in:
| Main Author: | |
|---|---|
| Format: | Electronic eBook |
| Language: | English |
| Published: |
Chichester, West Sussex
Wiley
2014
|
| Edition: | 2nd Edition |
| Subjects: | |
| Online Access: | FCO01 FRO01 UBG01 Volltext |
| Item Description: | Includes bibliographical references and index "This book provides a very useful and practical framework to guide the development of a Market Intelligence function that serves as a tool for competitive advantage. The use of multiple and diverse business cases helps readers to understand the implementation of key concepts and provides a set of practical lessons to facilitate this important journey for any organization."--Carlos Jose Fonseca, SVP/Group Head Global Marketing Strategy, Planning and Analytics, MasterCard "Forward looking market understanding is what any CEO needs for securing successful business today and into the future. But |
| Physical Description: | 1 Online-Ressource |
| ISBN: | 9781118923610 1118923618 9781118923603 111892360X 9781119208082 1119208084 1118923626 |
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MARC
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Record in the Search Index
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| author | Hedin, Hans |
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| dewey-full | 658.8/3 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
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| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | 2nd Edition |
| format | Electronic eBook |
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| illustrated | Not Illustrated |
| indexdate | 2024-07-10T07:24:56Z |
| institution | BVB |
| isbn | 9781118923610 1118923618 9781118923603 111892360X 9781119208082 1119208084 1118923626 |
| language | English |
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| publishDate | 2014 |
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| spelling | Hedin, Hans Verfasser aut The handbook of market intelligence understand, compete and grow in global markets Hans Hedin, Irmeli Hirvensalo, Markko Vaarnas 2nd Edition Chichester, West Sussex Wiley 2014 1 Online-Ressource txt rdacontent c rdamedia cr rdacarrier Includes bibliographical references and index "This book provides a very useful and practical framework to guide the development of a Market Intelligence function that serves as a tool for competitive advantage. The use of multiple and diverse business cases helps readers to understand the implementation of key concepts and provides a set of practical lessons to facilitate this important journey for any organization."--Carlos Jose Fonseca, SVP/Group Head Global Marketing Strategy, Planning and Analytics, MasterCard "Forward looking market understanding is what any CEO needs for securing successful business today and into the future. But Case studies fast BUSINESS & ECONOMICS / Industrial Management bisacsh BUSINESS & ECONOMICS / Management bisacsh BUSINESS & ECONOMICS / Management Science bisacsh BUSINESS & ECONOMICS / Organizational Behavior bisacsh Business intelligence fast Marketing research fast Wirtschaft Business intelligence Marketing research Business intelligence / Case studies Marketing research / Case studies (DE-588)4522595-3 Fallstudiensammlung gnd-content Hirvensalo, Irmeli Sonstige oth Vaarnas, Markko Sonstige oth Erscheint auch als Druck-Ausgabe, Hardcover 978-1-118-92362-7 https://onlinelibrary.wiley.com/doi/book/10.1002/9781119208082 Verlag URL des Erstveröffentlichers Volltext |
| spellingShingle | Hedin, Hans The handbook of market intelligence understand, compete and grow in global markets Case studies fast BUSINESS & ECONOMICS / Industrial Management bisacsh BUSINESS & ECONOMICS / Management bisacsh BUSINESS & ECONOMICS / Management Science bisacsh BUSINESS & ECONOMICS / Organizational Behavior bisacsh Business intelligence fast Marketing research fast Wirtschaft Business intelligence Marketing research Business intelligence / Case studies Marketing research / Case studies |
| subject_GND | (DE-588)4522595-3 |
| title | The handbook of market intelligence understand, compete and grow in global markets |
| title_auth | The handbook of market intelligence understand, compete and grow in global markets |
| title_exact_search | The handbook of market intelligence understand, compete and grow in global markets |
| title_full | The handbook of market intelligence understand, compete and grow in global markets Hans Hedin, Irmeli Hirvensalo, Markko Vaarnas |
| title_fullStr | The handbook of market intelligence understand, compete and grow in global markets Hans Hedin, Irmeli Hirvensalo, Markko Vaarnas |
| title_full_unstemmed | The handbook of market intelligence understand, compete and grow in global markets Hans Hedin, Irmeli Hirvensalo, Markko Vaarnas |
| title_short | The handbook of market intelligence |
| title_sort | the handbook of market intelligence understand compete and grow in global markets |
| title_sub | understand, compete and grow in global markets |
| topic | Case studies fast BUSINESS & ECONOMICS / Industrial Management bisacsh BUSINESS & ECONOMICS / Management bisacsh BUSINESS & ECONOMICS / Management Science bisacsh BUSINESS & ECONOMICS / Organizational Behavior bisacsh Business intelligence fast Marketing research fast Wirtschaft Business intelligence Marketing research Business intelligence / Case studies Marketing research / Case studies |
| topic_facet | Case studies BUSINESS & ECONOMICS / Industrial Management BUSINESS & ECONOMICS / Management BUSINESS & ECONOMICS / Management Science BUSINESS & ECONOMICS / Organizational Behavior Business intelligence Marketing research Wirtschaft Business intelligence / Case studies Marketing research / Case studies Fallstudiensammlung |
| url | https://onlinelibrary.wiley.com/doi/book/10.1002/9781119208082 |
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