Creativity unlimited: thinking inside the box for business innovation
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Bibliographic Details
Main Author: Dahlén, Micael 1973- (Author)
Format: Electronic eBook
Language:English
Published: Chichester, England J. Wiley & Sons © 2008
Subjects:
Online Access:FRO01
UBG01
Volltext
Item Description:Translation of: Boxen : kreativitet som skapar bättre affärer : träna dig till framgång. - Title from title screen
Includes bibliographical references and index
Flying in the face of current thinking, this book suggests that we do not need to 'think outside the box' in our quest for creativity, rather we should rethink the way we look 'inside the box'. This idea will resonate only too well with those who have endeavoured to be creative by thinking outside that box, only to have their attempts scuppered by the constraints of bureaucracy and organizational politics. Instead of fighting a losing battle, the author suggests that creativity should be worked at within the constraints of the organizational box, but that space needs to be grown and allowed
Physical Description:1 Online-Ressource (xiii, 362 pages)
ISBN:9781119207160
1119207169
0470722126
9780470722121

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