The rise of the platform marketer: performance marketing with Google, Facebook, and Twitter, plus the latest high-growth digital advertising platforms
"The Rise of the Platform Marketer helps you leverage the 'always-on' consumer to deliver more personalized engagements across media, channels, and devices. By managing these interactions at scale throughout the customer lifecycle, you can optimize the value of your customers and segm...
Saved in:
| Main Authors: | , |
|---|---|
| Format: | Electronic eBook |
| Language: | English |
| Published: |
Hoboken, New Jersey
Wiley
[2015]
|
| Subjects: | |
| Online Access: | FRO01 FUBA1 UBG01 UBT01 UPA01 Volltext |
| Summary: | "The Rise of the Platform Marketer helps you leverage the 'always-on' consumer to deliver more personalized engagements across media, channels, and devices. By managing these interactions at scale throughout the customer lifecycle, you can optimize the value of your customers and segments through strategic use of Connected CRM (cCRM). This book shows you how to take advantage of the massive growth and proliferation of social and other digital media, with clear strategy for developing the new capabilities, tools, metrics, and processes essential in the age of platform marketing. Coverage includes identity management, audience management, consumer privacy and compliance, media and channel optimization, measurement and attribution, experience design, and integrated technology, plus a discussion on how the company as a whole must evolve to keep pace with marketing's increasingly rapid evolution and capabilities."-- |
| Physical Description: | 1 Online-Ressource (XII, 228 Seiten) |
| ISBN: | 9781119153863 9781119059998 9781119059790 9781119059721 |
| DOI: | 10.1002/9781119153863 |
Staff View
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| illustrated | Not Illustrated |
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| isbn | 9781119153863 9781119059998 9781119059790 9781119059721 |
| language | English |
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| spelling | Dempster, Craig Verfasser aut The rise of the platform marketer performance marketing with Google, Facebook, and Twitter, plus the latest high-growth digital advertising platforms Craig Dempster and John Lee Hoboken, New Jersey Wiley [2015] 1 Online-Ressource (XII, 228 Seiten) txt rdacontent c rdamedia cr rdacarrier "The Rise of the Platform Marketer helps you leverage the 'always-on' consumer to deliver more personalized engagements across media, channels, and devices. By managing these interactions at scale throughout the customer lifecycle, you can optimize the value of your customers and segments through strategic use of Connected CRM (cCRM). This book shows you how to take advantage of the massive growth and proliferation of social and other digital media, with clear strategy for developing the new capabilities, tools, metrics, and processes essential in the age of platform marketing. Coverage includes identity management, audience management, consumer privacy and compliance, media and channel optimization, measurement and attribution, experience design, and integrated technology, plus a discussion on how the company as a whole must evolve to keep pace with marketing's increasingly rapid evolution and capabilities."-- Internet marketing Internet advertising Relationship marketing Social media / Marketing Customer relations Online-Werbung (DE-588)7636951-1 gnd rswk-swf Beziehungsmarketing (DE-588)4789127-0 gnd rswk-swf Marketing (DE-588)4037589-4 gnd rswk-swf Social Media (DE-588)4639271-3 gnd rswk-swf Online-Marketing (DE-588)7706419-7 gnd rswk-swf Kundenmanagement (DE-588)4236865-0 gnd rswk-swf Online-Marketing (DE-588)7706419-7 s Online-Werbung (DE-588)7636951-1 s Beziehungsmarketing (DE-588)4789127-0 s Social Media (DE-588)4639271-3 s Marketing (DE-588)4037589-4 s Kundenmanagement (DE-588)4236865-0 s DE-604 Lee, John 1974- Verfasser (DE-588)1072053837 aut Erscheint auch als Druck-Ausgabe 978-1-11-905972-1 https://doi.org/10.1002/9781119153863 Verlag URL des Erstveröffentlichers Volltext |
| spellingShingle | Dempster, Craig Lee, John 1974- The rise of the platform marketer performance marketing with Google, Facebook, and Twitter, plus the latest high-growth digital advertising platforms Internet marketing Internet advertising Relationship marketing Social media / Marketing Customer relations Online-Werbung (DE-588)7636951-1 gnd Beziehungsmarketing (DE-588)4789127-0 gnd Marketing (DE-588)4037589-4 gnd Social Media (DE-588)4639271-3 gnd Online-Marketing (DE-588)7706419-7 gnd Kundenmanagement (DE-588)4236865-0 gnd |
| subject_GND | (DE-588)7636951-1 (DE-588)4789127-0 (DE-588)4037589-4 (DE-588)4639271-3 (DE-588)7706419-7 (DE-588)4236865-0 |
| title | The rise of the platform marketer performance marketing with Google, Facebook, and Twitter, plus the latest high-growth digital advertising platforms |
| title_auth | The rise of the platform marketer performance marketing with Google, Facebook, and Twitter, plus the latest high-growth digital advertising platforms |
| title_exact_search | The rise of the platform marketer performance marketing with Google, Facebook, and Twitter, plus the latest high-growth digital advertising platforms |
| title_full | The rise of the platform marketer performance marketing with Google, Facebook, and Twitter, plus the latest high-growth digital advertising platforms Craig Dempster and John Lee |
| title_fullStr | The rise of the platform marketer performance marketing with Google, Facebook, and Twitter, plus the latest high-growth digital advertising platforms Craig Dempster and John Lee |
| title_full_unstemmed | The rise of the platform marketer performance marketing with Google, Facebook, and Twitter, plus the latest high-growth digital advertising platforms Craig Dempster and John Lee |
| title_short | The rise of the platform marketer |
| title_sort | the rise of the platform marketer performance marketing with google facebook and twitter plus the latest high growth digital advertising platforms |
| title_sub | performance marketing with Google, Facebook, and Twitter, plus the latest high-growth digital advertising platforms |
| topic | Internet marketing Internet advertising Relationship marketing Social media / Marketing Customer relations Online-Werbung (DE-588)7636951-1 gnd Beziehungsmarketing (DE-588)4789127-0 gnd Marketing (DE-588)4037589-4 gnd Social Media (DE-588)4639271-3 gnd Online-Marketing (DE-588)7706419-7 gnd Kundenmanagement (DE-588)4236865-0 gnd |
| topic_facet | Internet marketing Internet advertising Relationship marketing Social media / Marketing Customer relations Online-Werbung Beziehungsmarketing Marketing Social Media Online-Marketing Kundenmanagement |
| url | https://doi.org/10.1002/9781119153863 |
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