Dempster, C., & Lee, J. (2015). The rise of the platform marketer: Performance marketing with Google, Facebook, and Twitter, plus the latest high-growth digital advertising platforms. Wiley. https://doi.org/10.1002/9781119153863
Chicago-Zitierstil (17. Ausg.)Dempster, Craig, und John Lee. The Rise of the Platform Marketer: Performance Marketing with Google, Facebook, and Twitter, Plus the Latest High-growth Digital Advertising Platforms. Hoboken, New Jersey: Wiley, 2015. https://doi.org/10.1002/9781119153863.
MLA-Zitierstil (9. Ausg.)Dempster, Craig, und John Lee. The Rise of the Platform Marketer: Performance Marketing with Google, Facebook, and Twitter, Plus the Latest High-growth Digital Advertising Platforms. Wiley, 2015. https://doi.org/10.1002/9781119153863.