The social media MBA guide to ROI: how to measure and improve your return on investment
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Chichester, West Sussex, United Kingdom
John Wiley and Sons Ltd
2014
|
| Schlagworte: | |
| Online-Zugang: | FRO01 UBG01 URL des Erstveröffentlichers |
| Beschreibung: | "The first book to explain how you can measure social media ROI across multiple departments, for internal/external social media based activities, as well as for new business models (product/services). This book provides help in establishing a thorough social media plan, examining your goals, audience and channel strategy, before examining tools and techniques to measure social media metrics and key performance indicators. This book debunks the myth that ROI, web metrics and social media measuring is a 'black art', and makes it easy to understand and use, enabling the reader to create bespoke ROI metrics and improve the return on activity. Practical, straightforward and informed by the key principles which the author has explored in his Social Media MBA, this transformative look at ROI will inspire a move away from 'Likes', 'Followers' and 'mentions' and towards pounds, euros and dollars"-- Includes bibliographical references and index |
| Beschreibung: | 1 Online-Ressource |
| ISBN: | 1118844416 111889829X 1119208319 1306772532 9781118844397 9781118844410 9781118898291 9781119208310 9781306772532 |
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| 500 | |a Includes bibliographical references and index | ||
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Datensatz im Suchindex
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| any_adam_object | |
| author | Holloman, Christer |
| author_GND | (DE-588)1052964559 |
| author_facet | Holloman, Christer |
| author_role | aut |
| author_sort | Holloman, Christer |
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| building | Verbundindex |
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| dewey-full | 659.14/4 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 659 - Advertising and public relations |
| dewey-raw | 659.14/4 |
| dewey-search | 659.14/4 |
| dewey-sort | 3659.14 14 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Electronic eBook |
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| id | DE-604.BV043396693 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-10T07:24:52Z |
| institution | BVB |
| isbn | 1118844416 111889829X 1119208319 1306772532 9781118844397 9781118844410 9781118898291 9781119208310 9781306772532 |
| language | English |
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| spelling | Holloman, Christer Verfasser (DE-588)1052964559 aut The social media MBA guide to ROI how to measure and improve your return on investment Christer Holloman Chichester, West Sussex, United Kingdom John Wiley and Sons Ltd 2014 1 Online-Ressource txt rdacontent c rdamedia cr rdacarrier "The first book to explain how you can measure social media ROI across multiple departments, for internal/external social media based activities, as well as for new business models (product/services). This book provides help in establishing a thorough social media plan, examining your goals, audience and channel strategy, before examining tools and techniques to measure social media metrics and key performance indicators. This book debunks the myth that ROI, web metrics and social media measuring is a 'black art', and makes it easy to understand and use, enabling the reader to create bespoke ROI metrics and improve the return on activity. Practical, straightforward and informed by the key principles which the author has explored in his Social Media MBA, this transformative look at ROI will inspire a move away from 'Likes', 'Followers' and 'mentions' and towards pounds, euros and dollars"-- Includes bibliographical references and index BUSINESS & ECONOMICS / E-Commerce / Internet Marketing bisacsh Wirtschaft Social media / Management Rate of return Online-Marketing (DE-588)7706419-7 gnd rswk-swf Unternehmen (DE-588)4061963-1 gnd rswk-swf Soziale Software (DE-588)7550143-0 gnd rswk-swf Kundenmanagement (DE-588)4236865-0 gnd rswk-swf Unternehmen (DE-588)4061963-1 s Kundenmanagement (DE-588)4236865-0 s Soziale Software (DE-588)7550143-0 s 1\p DE-604 Online-Marketing (DE-588)7706419-7 s 2\p DE-604 Erscheint auch als Druckausgabe 1-118-84439-4 Erscheint auch als Druckausgabe 978-1-118-84439-7 https://onlinelibrary.wiley.com/doi/book/10.1002/9781119208310 Verlag URL des Erstveröffentlichers Volltext 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 2\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Holloman, Christer The social media MBA guide to ROI how to measure and improve your return on investment BUSINESS & ECONOMICS / E-Commerce / Internet Marketing bisacsh Wirtschaft Social media / Management Rate of return Online-Marketing (DE-588)7706419-7 gnd Unternehmen (DE-588)4061963-1 gnd Soziale Software (DE-588)7550143-0 gnd Kundenmanagement (DE-588)4236865-0 gnd |
| subject_GND | (DE-588)7706419-7 (DE-588)4061963-1 (DE-588)7550143-0 (DE-588)4236865-0 |
| title | The social media MBA guide to ROI how to measure and improve your return on investment |
| title_auth | The social media MBA guide to ROI how to measure and improve your return on investment |
| title_exact_search | The social media MBA guide to ROI how to measure and improve your return on investment |
| title_full | The social media MBA guide to ROI how to measure and improve your return on investment Christer Holloman |
| title_fullStr | The social media MBA guide to ROI how to measure and improve your return on investment Christer Holloman |
| title_full_unstemmed | The social media MBA guide to ROI how to measure and improve your return on investment Christer Holloman |
| title_short | The social media MBA guide to ROI |
| title_sort | the social media mba guide to roi how to measure and improve your return on investment |
| title_sub | how to measure and improve your return on investment |
| topic | BUSINESS & ECONOMICS / E-Commerce / Internet Marketing bisacsh Wirtschaft Social media / Management Rate of return Online-Marketing (DE-588)7706419-7 gnd Unternehmen (DE-588)4061963-1 gnd Soziale Software (DE-588)7550143-0 gnd Kundenmanagement (DE-588)4236865-0 gnd |
| topic_facet | BUSINESS & ECONOMICS / E-Commerce / Internet Marketing Wirtschaft Social media / Management Rate of return Online-Marketing Unternehmen Soziale Software Kundenmanagement |
| url | https://onlinelibrary.wiley.com/doi/book/10.1002/9781119208310 |
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