Handbook of strategic account management: a comprehensive resource
"A complete compilation of the established knowledge in strategic account managementThough companies expend tremendous effort to upkeep electronic and social media and mass marketing, they often overlook the value of strategic account management (SAM). This handbook is a compilation of papers t...
Gespeichert in:
| Weitere Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Chichester
Wiley
2014
|
| Schlagworte: | |
| Online-Zugang: | FRO01 FUBA1 UBG01 UBM01 URL des Erstveröffentlichers |
| Zusammenfassung: | "A complete compilation of the established knowledge in strategic account managementThough companies expend tremendous effort to upkeep electronic and social media and mass marketing, they often overlook the value of strategic account management (SAM). This handbook is a compilation of papers that address researched knowledge of SAM across the academic community. Filling a void in the existing academic literature, Handbook of Strategic Account Management identifies key issues awaiting exploration. Each paper includes an overall summary of the tenets of SAM and a list of references, creating an indispensable resource for academic readers, students, and researchers. Written by an editing team with experience teaching SAM in company workshops, both of whom are members of SAMA, which has more than 3,000 members and bases in the United States and Europe Includes contributions from all over the world representing the balanced, researched body of knowledge in SAM Those looking to enhance their companies' relationships and bolster their businesses need look no further than this comprehensive collection of the latest knowledge in SAM"-- |
| Beschreibung: | Includes bibliographical references and index |
| Beschreibung: | 1 Online-Ressource (XIII, 634 S.) graph. Darst. |
| ISBN: | 9781118509043 9781118509074 9781118509050 9781306532549 |
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Datensatz im Suchindex
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| author2 | Woodburn, Diana |
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| dewey-full | 658.8 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8 |
| dewey-search | 658.8 |
| dewey-sort | 3658.8 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Electronic eBook |
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| id | DE-604.BV043396507 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-10T07:24:52Z |
| institution | BVB |
| isbn | 9781118509043 9781118509074 9781118509050 9781306532549 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-028815091 |
| oclc_num | 869460666 |
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| owner_facet | DE-861 DE-19 DE-BY-UBM DE-473 DE-BY-UBG DE-188 |
| physical | 1 Online-Ressource (XIII, 634 S.) graph. Darst. |
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| publishDate | 2014 |
| publishDateSearch | 2014 |
| publishDateSort | 2014 |
| publisher | Wiley |
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| spelling | Handbook of strategic account management a comprehensive resource Diana Woodburn ... [eds.] Chichester Wiley 2014 1 Online-Ressource (XIII, 634 S.) graph. Darst. txt rdacontent c rdamedia cr rdacarrier Includes bibliographical references and index "A complete compilation of the established knowledge in strategic account managementThough companies expend tremendous effort to upkeep electronic and social media and mass marketing, they often overlook the value of strategic account management (SAM). This handbook is a compilation of papers that address researched knowledge of SAM across the academic community. Filling a void in the existing academic literature, Handbook of Strategic Account Management identifies key issues awaiting exploration. Each paper includes an overall summary of the tenets of SAM and a list of references, creating an indispensable resource for academic readers, students, and researchers. Written by an editing team with experience teaching SAM in company workshops, both of whom are members of SAMA, which has more than 3,000 members and bases in the United States and Europe Includes contributions from all over the world representing the balanced, researched body of knowledge in SAM Those looking to enhance their companies' relationships and bolster their businesses need look no further than this comprehensive collection of the latest knowledge in SAM"-- BUSINESS & ECONOMICS / Marketing / General bisacsh Customer relations fast Marketing / Key accounts fast Sales management fast Selling / Key accounts fast Wirtschaft Selling / Key accounts Marketing / Key accounts Customer relations Sales management Kundengruppenmanagement (DE-588)4197319-7 gnd rswk-swf Verkauf (DE-588)4117346-6 gnd rswk-swf (DE-588)4143413-4 Aufsatzsammlung gnd-content Kundengruppenmanagement (DE-588)4197319-7 s Verkauf (DE-588)4117346-6 s DE-604 Woodburn, Diana (DE-588)104983528X edt Erscheint auch als Druck-Ausgabe, Hardcover 978-1-118-50908-1 https://onlinelibrary.wiley.com/doi/book/10.1002/9781118509043 Verlag URL des Erstveröffentlichers Volltext |
| spellingShingle | Handbook of strategic account management a comprehensive resource BUSINESS & ECONOMICS / Marketing / General bisacsh Customer relations fast Marketing / Key accounts fast Sales management fast Selling / Key accounts fast Wirtschaft Selling / Key accounts Marketing / Key accounts Customer relations Sales management Kundengruppenmanagement (DE-588)4197319-7 gnd Verkauf (DE-588)4117346-6 gnd |
| subject_GND | (DE-588)4197319-7 (DE-588)4117346-6 (DE-588)4143413-4 |
| title | Handbook of strategic account management a comprehensive resource |
| title_auth | Handbook of strategic account management a comprehensive resource |
| title_exact_search | Handbook of strategic account management a comprehensive resource |
| title_full | Handbook of strategic account management a comprehensive resource Diana Woodburn ... [eds.] |
| title_fullStr | Handbook of strategic account management a comprehensive resource Diana Woodburn ... [eds.] |
| title_full_unstemmed | Handbook of strategic account management a comprehensive resource Diana Woodburn ... [eds.] |
| title_short | Handbook of strategic account management |
| title_sort | handbook of strategic account management a comprehensive resource |
| title_sub | a comprehensive resource |
| topic | BUSINESS & ECONOMICS / Marketing / General bisacsh Customer relations fast Marketing / Key accounts fast Sales management fast Selling / Key accounts fast Wirtschaft Selling / Key accounts Marketing / Key accounts Customer relations Sales management Kundengruppenmanagement (DE-588)4197319-7 gnd Verkauf (DE-588)4117346-6 gnd |
| topic_facet | BUSINESS & ECONOMICS / Marketing / General Customer relations Marketing / Key accounts Sales management Selling / Key accounts Wirtschaft Kundengruppenmanagement Verkauf Aufsatzsammlung |
| url | https://onlinelibrary.wiley.com/doi/book/10.1002/9781118509043 |
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