The retargeting playbook: how to turn web-window shoppers into customers
Saved in:
| Main Author: | |
|---|---|
| Format: | Electronic eBook |
| Language: | English |
| Published: |
Hoboken, New Jersey
Wiley
[2014]
|
| Subjects: | |
| Online Access: | FRO01 FUBA1 UBG01 Volltext |
| Item Description: | How to reach the 98 percent of people who leave your website without converting sales The Retargeting Playbook is a complete guide for digital marketers about how to reach the 95 to 98 percent of people who leave a brand's website without converting. Retargeting gives advertisers the ability to stay in front of those people to bring them back and close the deal. For that reason, retargeting has emerged as a must have marketing channel, yet there is a lack of content that explains how the technology actually works and best practices for using it. Even marketing managers at large, sophisticated |
| Physical Description: | 1 Online-Ressource (191 S.) |
| ISBN: | 9781119204145 1119204143 9781118881019 111888101X 9781118881163 1118881168 1306638410 9781306638418 |
Staff View
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| id | DE-604.BV043396364 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-10T07:24:51Z |
| institution | BVB |
| isbn | 9781119204145 1119204143 9781118881019 111888101X 9781118881163 1118881168 1306638410 9781306638418 |
| language | English |
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| publishDate | 2014 |
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| publisher | Wiley |
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| spelling | Berke, Adam Verfasser aut The retargeting playbook how to turn web-window shoppers into customers Adam Berke, Greg Fulton, and Lauren Vaccarello Hoboken, New Jersey Wiley [2014] 1 Online-Ressource (191 S.) txt rdacontent c rdamedia cr rdacarrier How to reach the 98 percent of people who leave your website without converting sales The Retargeting Playbook is a complete guide for digital marketers about how to reach the 95 to 98 percent of people who leave a brand's website without converting. Retargeting gives advertisers the ability to stay in front of those people to bring them back and close the deal. For that reason, retargeting has emerged as a must have marketing channel, yet there is a lack of content that explains how the technology actually works and best practices for using it. Even marketing managers at large, sophisticated BUSINESS & ECONOMICS / Industrial Management bisacsh BUSINESS & ECONOMICS / Management bisacsh BUSINESS & ECONOMICS / Management Science bisacsh BUSINESS & ECONOMICS / Organizational Behavior bisacsh Customer relations fast Internet marketing fast Target marketing fast Wirtschaft Zielgruppe (DE-588)4117714-9 gnd rswk-swf Online-Marketing (DE-588)7706419-7 gnd rswk-swf Online-Werbung (DE-588)7636951-1 gnd rswk-swf Beziehungsmarketing (DE-588)4789127-0 gnd rswk-swf Online-Marketing (DE-588)7706419-7 s Online-Werbung (DE-588)7636951-1 s Zielgruppe (DE-588)4117714-9 s Beziehungsmarketing (DE-588)4789127-0 s DE-604 Vaccarello, Lauren Sonstige oth Erscheint auch als Druck-Ausgabe, Hardcover 978-1-118-83264-6 https://onlinelibrary.wiley.com/doi/book/10.1002/9781119204145 Verlag URL des Erstveröffentlichers Volltext |
| spellingShingle | Berke, Adam The retargeting playbook how to turn web-window shoppers into customers BUSINESS & ECONOMICS / Industrial Management bisacsh BUSINESS & ECONOMICS / Management bisacsh BUSINESS & ECONOMICS / Management Science bisacsh BUSINESS & ECONOMICS / Organizational Behavior bisacsh Customer relations fast Internet marketing fast Target marketing fast Wirtschaft Zielgruppe (DE-588)4117714-9 gnd Online-Marketing (DE-588)7706419-7 gnd Online-Werbung (DE-588)7636951-1 gnd Beziehungsmarketing (DE-588)4789127-0 gnd |
| subject_GND | (DE-588)4117714-9 (DE-588)7706419-7 (DE-588)7636951-1 (DE-588)4789127-0 |
| title | The retargeting playbook how to turn web-window shoppers into customers |
| title_auth | The retargeting playbook how to turn web-window shoppers into customers |
| title_exact_search | The retargeting playbook how to turn web-window shoppers into customers |
| title_full | The retargeting playbook how to turn web-window shoppers into customers Adam Berke, Greg Fulton, and Lauren Vaccarello |
| title_fullStr | The retargeting playbook how to turn web-window shoppers into customers Adam Berke, Greg Fulton, and Lauren Vaccarello |
| title_full_unstemmed | The retargeting playbook how to turn web-window shoppers into customers Adam Berke, Greg Fulton, and Lauren Vaccarello |
| title_short | The retargeting playbook |
| title_sort | the retargeting playbook how to turn web window shoppers into customers |
| title_sub | how to turn web-window shoppers into customers |
| topic | BUSINESS & ECONOMICS / Industrial Management bisacsh BUSINESS & ECONOMICS / Management bisacsh BUSINESS & ECONOMICS / Management Science bisacsh BUSINESS & ECONOMICS / Organizational Behavior bisacsh Customer relations fast Internet marketing fast Target marketing fast Wirtschaft Zielgruppe (DE-588)4117714-9 gnd Online-Marketing (DE-588)7706419-7 gnd Online-Werbung (DE-588)7636951-1 gnd Beziehungsmarketing (DE-588)4789127-0 gnd |
| topic_facet | BUSINESS & ECONOMICS / Industrial Management BUSINESS & ECONOMICS / Management BUSINESS & ECONOMICS / Management Science BUSINESS & ECONOMICS / Organizational Behavior Customer relations Internet marketing Target marketing Wirtschaft Zielgruppe Online-Marketing Online-Werbung Beziehungsmarketing |
| url | https://onlinelibrary.wiley.com/doi/book/10.1002/9781119204145 |
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