The end of membership as we know it building the fortune-flipping, must-have association of the next century - Sladek, Sarah L. (ASAE, 2011)
Includes index
The era when associations could count on members joining and renewing, even with a relatively unchanging menu of membership benefits, has passed. Membership is not dead, but you do need to change your thinking and your models to adapt to the way participation is changing as a result of the generational shifts in the workforce, social changes, and the technology-eased access to content and community