China catalyst: powering global growth by reaching the fastest growing consumer markets in the world
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Bibliographic Details
Main Author: Holloman, Dave M. (Author)
Format: Electronic eBook
Language:English
Published: Hoboken, New Jersey Wiley [2013]
Subjects:
Online Access:FRO01
UBG01
Volltext
Item Description:Includes bibliographical references and index
Maximize your presence in the China market To drive the next round of global growth, companies will need to transition their operations and focus to one that serves the Chinese consumer. China Catalyst examines in-depth the transition currently underway in China from an export-led economic machine to a consumer-driven market. It outlines the economic imperative proving that greater consumer reach in China is a requirement in today's globally competitive market. China Catalyst also provides analysis that segments the market, helping you understand the hotbeds of em
Physical Description:1 Online-Ressource
ISBN:9781118661277
1118661273
9781118417706
1118417704
9781118422045
111842204X

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