Good works!: marketing and corporate initiatives that build a better world... and the bottom line
"Marketing guru Philip Kotler explains how social initiatives can help your business growBusinesspeople who mix cause and commerce are often portrayed as either opportunistic corporate "causewashers" cynically exploiting nonprofits, or visionary social entrepreneurs for whom conductin...
Gespeichert in:
| Hauptverfasser: | , , |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Hoboken, NJ
Wiley
2012
|
| Schlagworte: | |
| Online-Zugang: | FRO01 FUBA1 UBG01 UBT01 Volltext |
| Zusammenfassung: | "Marketing guru Philip Kotler explains how social initiatives can help your business growBusinesspeople who mix cause and commerce are often portrayed as either opportunistic corporate "causewashers" cynically exploiting nonprofits, or visionary social entrepreneurs for whom conducting trade is just a necessary evil in their quest to create a better world. Marketing and corporate social initiatives requires a delicate balancing act between generating financial and social dividends. Good Works is a book for business builders, not a Corporate Social Responsibility treatise. It is for capitalists with the hearts and smarts to generate positive social impacts and bottom-line business results.Good Works is rich with actionable advice on integrating marketing and corporate social initiatives into your broader business goals. Makes the case that purpose-driven marketing has moved from a nice-to-do to a must-do for businesses Explains how to balance social and business goals Author Philip Kotler is one of the world's leading authorities on marketing; David Hessekiel is founder and President of Cause Marketing Forum, the world's leading information source on how to do well by doing good; Nancy Lee is a corporate social marketing expert, and has coauthored books on social marketing with Philip Kotler With Good Works, you'll find that you can generate significant resources for your cause while achieving financial success"-- |
| Beschreibung: | 1 Online-Ressource (VI, 282 S.) Ill. |
| ISBN: | 9781119205210 9781118228609 9781118240960 9781118265789 |
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Datensatz im Suchindex
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| author | Kotler, Philip 1931- Hessekiel, David 1960- Lee, Nancy R. 1945- |
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| discipline | Wirtschaftswissenschaften |
| format | Electronic eBook |
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| id | DE-604.BV043394130 |
| illustrated | Illustrated |
| indexdate | 2024-07-10T07:24:47Z |
| institution | BVB |
| isbn | 9781119205210 9781118228609 9781118240960 9781118265789 |
| language | English |
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| physical | 1 Online-Ressource (VI, 282 S.) Ill. |
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| spelling | Kotler, Philip 1931- Verfasser (DE-588)121409600 aut Good works! marketing and corporate initiatives that build a better world... and the bottom line Philip Kotler, David Hessekiel & Nancy R. Lee Hoboken, NJ Wiley 2012 1 Online-Ressource (VI, 282 S.) Ill. txt rdacontent c rdamedia cr rdacarrier "Marketing guru Philip Kotler explains how social initiatives can help your business growBusinesspeople who mix cause and commerce are often portrayed as either opportunistic corporate "causewashers" cynically exploiting nonprofits, or visionary social entrepreneurs for whom conducting trade is just a necessary evil in their quest to create a better world. Marketing and corporate social initiatives requires a delicate balancing act between generating financial and social dividends. Good Works is a book for business builders, not a Corporate Social Responsibility treatise. It is for capitalists with the hearts and smarts to generate positive social impacts and bottom-line business results.Good Works is rich with actionable advice on integrating marketing and corporate social initiatives into your broader business goals. Makes the case that purpose-driven marketing has moved from a nice-to-do to a must-do for businesses Explains how to balance social and business goals Author Philip Kotler is one of the world's leading authorities on marketing; David Hessekiel is founder and President of Cause Marketing Forum, the world's leading information source on how to do well by doing good; Nancy Lee is a corporate social marketing expert, and has coauthored books on social marketing with Philip Kotler With Good Works, you'll find that you can generate significant resources for your cause while achieving financial success"-- BUSINESS & ECONOMICS / Marketing / General bisacsh Marketing / Social aspects fast Relationship marketing fast Social responsibility of business fast Gesellschaft Wirtschaft Marketing / Social aspects Social responsibility of business Relationship marketing Corporate Social Responsibility (DE-588)7697760-2 gnd rswk-swf Marketing (DE-588)4037589-4 gnd rswk-swf Marketing (DE-588)4037589-4 s Corporate Social Responsibility (DE-588)7697760-2 s DE-604 Hessekiel, David 1960- Verfasser (DE-588)1024130045 aut Lee, Nancy R. 1945- Verfasser (DE-588)17353807X aut Erscheint auch als Druck-Ausgabe, Hardcover 978-1-118-20668-3 https://onlinelibrary.wiley.com/doi/book/10.1002/9781119205210 Verlag URL des Erstveröffentlichers Volltext |
| spellingShingle | Kotler, Philip 1931- Hessekiel, David 1960- Lee, Nancy R. 1945- Good works! marketing and corporate initiatives that build a better world... and the bottom line BUSINESS & ECONOMICS / Marketing / General bisacsh Marketing / Social aspects fast Relationship marketing fast Social responsibility of business fast Gesellschaft Wirtschaft Marketing / Social aspects Social responsibility of business Relationship marketing Corporate Social Responsibility (DE-588)7697760-2 gnd Marketing (DE-588)4037589-4 gnd |
| subject_GND | (DE-588)7697760-2 (DE-588)4037589-4 |
| title | Good works! marketing and corporate initiatives that build a better world... and the bottom line |
| title_auth | Good works! marketing and corporate initiatives that build a better world... and the bottom line |
| title_exact_search | Good works! marketing and corporate initiatives that build a better world... and the bottom line |
| title_full | Good works! marketing and corporate initiatives that build a better world... and the bottom line Philip Kotler, David Hessekiel & Nancy R. Lee |
| title_fullStr | Good works! marketing and corporate initiatives that build a better world... and the bottom line Philip Kotler, David Hessekiel & Nancy R. Lee |
| title_full_unstemmed | Good works! marketing and corporate initiatives that build a better world... and the bottom line Philip Kotler, David Hessekiel & Nancy R. Lee |
| title_short | Good works! |
| title_sort | good works marketing and corporate initiatives that build a better world and the bottom line |
| title_sub | marketing and corporate initiatives that build a better world... and the bottom line |
| topic | BUSINESS & ECONOMICS / Marketing / General bisacsh Marketing / Social aspects fast Relationship marketing fast Social responsibility of business fast Gesellschaft Wirtschaft Marketing / Social aspects Social responsibility of business Relationship marketing Corporate Social Responsibility (DE-588)7697760-2 gnd Marketing (DE-588)4037589-4 gnd |
| topic_facet | BUSINESS & ECONOMICS / Marketing / General Marketing / Social aspects Relationship marketing Social responsibility of business Gesellschaft Wirtschaft Corporate Social Responsibility Marketing |
| url | https://onlinelibrary.wiley.com/doi/book/10.1002/9781119205210 |
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