Advanced brand management: managing brands in a changing world
Saved in:
| Main Author: | |
|---|---|
| Format: | Electronic eBook |
| Language: | English |
| Published: |
Singapore
John Wiley & Sons (Asia)
©2010
|
| Edition: | 2nd ed |
| Subjects: | |
| Online Access: | FRO01 UBG01 Volltext |
| Item Description: | Includes bibliographical references and index "Paul Temporal has written a remarkably insightful book on how to build strong brands. he addresses every issue in brand management with sound theories and marvelous examples. This is one of the best books on brand management to help any company build powerful brands"--Philip Kotler ; "Those building and managing brand assets will find the issues facing them addressed in Advanced Brand Management with clarity, insight, and an easy-to-read style. Chock full of case studies, I especially found useful and stimulating, the author's willingness to offer critical judgments of brand decisions"--David Aaker ; "Paul Temporal's new book is interesting, entertaining, well-written, and loaded with everything you need to know to manage a brand. What more could you want? Read it!"--Al Ries ; "Brands in Asia are a paradox. Everyone believes in them, but the ability to create them often lags far behind. To those who imagine that branding is just a passing fashion, this book is a powerful corrective. Paul Temporal describes in magisterial detail the philosophy, but above all, the practice of branding. As such, it is a vital tool for all those who believe that Asia's future lies in strategic solutions"--Miles Young |
| Physical Description: | 1 Online-Ressource (xix, 350 pages) |
| ISBN: | 9781119199670 1119199670 9781118179253 1118179250 9781118181584 1118181581 |
Staff View
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Record in the Search Index
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| author | Temporal, Paul |
| author_facet | Temporal, Paul |
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| author_sort | Temporal, Paul |
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| bvnumber | BV043393775 |
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| dewey-full | 658.8/27 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8/27 |
| dewey-search | 658.8/27 |
| dewey-sort | 3658.8 227 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | 2nd ed |
| format | Electronic eBook |
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| id | DE-604.BV043393775 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-10T07:24:46Z |
| institution | BVB |
| isbn | 9781119199670 1119199670 9781118179253 1118179250 9781118181584 1118181581 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-028812359 |
| oclc_num | 764337566 |
| open_access_boolean | |
| owner | DE-861 |
| owner_facet | DE-861 |
| physical | 1 Online-Ressource (xix, 350 pages) |
| psigel | ZDB-35-WIC UBG_PDA_WIC ZDB-35-WIC FRO_PDA_WIC ZDB-35-WIC UBG_PDA_WIC |
| publishDate | 2010 |
| publishDateSearch | 2010 |
| publishDateSort | 2010 |
| publisher | John Wiley & Sons (Asia) |
| record_format | marc |
| spelling | Temporal, Paul Verfasser aut Advanced brand management managing brands in a changing world Paul Temporal 2nd ed Singapore John Wiley & Sons (Asia) ©2010 1 Online-Ressource (xix, 350 pages) txt rdacontent c rdamedia cr rdacarrier Includes bibliographical references and index "Paul Temporal has written a remarkably insightful book on how to build strong brands. he addresses every issue in brand management with sound theories and marvelous examples. This is one of the best books on brand management to help any company build powerful brands"--Philip Kotler ; "Those building and managing brand assets will find the issues facing them addressed in Advanced Brand Management with clarity, insight, and an easy-to-read style. Chock full of case studies, I especially found useful and stimulating, the author's willingness to offer critical judgments of brand decisions"--David Aaker ; "Paul Temporal's new book is interesting, entertaining, well-written, and loaded with everything you need to know to manage a brand. What more could you want? Read it!"--Al Ries ; "Brands in Asia are a paradox. Everyone believes in them, but the ability to create them often lags far behind. To those who imagine that branding is just a passing fashion, this book is a powerful corrective. Paul Temporal describes in magisterial detail the philosophy, but above all, the practice of branding. As such, it is a vital tool for all those who believe that Asia's future lies in strategic solutions"--Miles Young BUSINESS & ECONOMICS / Advertising & Promotion bisacsh Brand name products / Management fast Wirtschaft Brand name products / Management Produktmanagement (DE-588)4125960-9 gnd rswk-swf Produktmanagement (DE-588)4125960-9 s 1\p DE-604 Erscheint auch als Druck-Ausgabe, Hardcover 978-0-470-82449-8 Erscheint auch als Druck-Ausgabe, Hardcover 0-470-82449-2 https://onlinelibrary.wiley.com/doi/book/10.1002/9781119199670 Verlag URL des Erstveröffentlichers Volltext 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Temporal, Paul Advanced brand management managing brands in a changing world BUSINESS & ECONOMICS / Advertising & Promotion bisacsh Brand name products / Management fast Wirtschaft Brand name products / Management Produktmanagement (DE-588)4125960-9 gnd |
| subject_GND | (DE-588)4125960-9 |
| title | Advanced brand management managing brands in a changing world |
| title_auth | Advanced brand management managing brands in a changing world |
| title_exact_search | Advanced brand management managing brands in a changing world |
| title_full | Advanced brand management managing brands in a changing world Paul Temporal |
| title_fullStr | Advanced brand management managing brands in a changing world Paul Temporal |
| title_full_unstemmed | Advanced brand management managing brands in a changing world Paul Temporal |
| title_short | Advanced brand management |
| title_sort | advanced brand management managing brands in a changing world |
| title_sub | managing brands in a changing world |
| topic | BUSINESS & ECONOMICS / Advertising & Promotion bisacsh Brand name products / Management fast Wirtschaft Brand name products / Management Produktmanagement (DE-588)4125960-9 gnd |
| topic_facet | BUSINESS & ECONOMICS / Advertising & Promotion Brand name products / Management Wirtschaft Produktmanagement |
| url | https://onlinelibrary.wiley.com/doi/book/10.1002/9781119199670 |
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