The international brand valuation manual: a complete overview and analysis of brand valuation techniques, methodologies and applications
Saved in:
| Main Author: | |
|---|---|
| Format: | Electronic eBook |
| Language: | English |
| Published: |
Chichester, U.K.
Wiley
[2009]
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| Subjects: | |
| Online Access: | FRO01 UBG01 Volltext Buchcover |
| Item Description: | Includes bibliographical references and index A review of the main brand valuation models. The book reveals the state of the art in the field of brand valuation and relates major trends in the theory and practice of brand valuation. --from publisher description |
| Physical Description: | 1 Online-Ressource |
| ISBN: | 9781119206408 1119206405 0470745819 9780470745816 |
Staff View
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Record in the Search Index
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| author | Salinas, Gabriela |
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| discipline | Wirtschaftswissenschaften |
| format | Electronic eBook |
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| indexdate | 2024-07-10T07:24:46Z |
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| isbn | 9781119206408 1119206405 0470745819 9780470745816 |
| language | English |
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| spelling | Salinas, Gabriela Verfasser aut The international brand valuation manual a complete overview and analysis of brand valuation techniques, methodologies and applications Gabriela Salinas Chichester, U.K. Wiley [2009] 1 Online-Ressource txt rdacontent c rdamedia cr rdacarrier Includes bibliographical references and index A review of the main brand valuation models. The book reveals the state of the art in the field of brand valuation and relates major trends in the theory and practice of brand valuation. --from publisher description Produktimage Theorie BUSINESS & ECONOMICS / Accounting / Financial bisacsh Brand name products fast Branding (Marketing) fast Valuation fast Produktimage stw Theorie stw Markenwert swd Wirtschaft Branding (Marketing) Brand name products Valuation Markenwert (DE-588)4346474-9 gnd rswk-swf Markenwert (DE-588)4346474-9 s 1\p DE-604 Erscheint auch als Druck-Ausgabe, Hardcover 978-0-470-74031-6 Erscheint auch als Druck-Ausgabe, Hardcover 0-470-74031-0 https://onlinelibrary.wiley.com/doi/book/10.1002/9781119206408 Verlag URL des Erstveröffentlichers Volltext SWB Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=028812348&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Buchcover 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Salinas, Gabriela The international brand valuation manual a complete overview and analysis of brand valuation techniques, methodologies and applications Produktimage Theorie BUSINESS & ECONOMICS / Accounting / Financial bisacsh Brand name products fast Branding (Marketing) fast Valuation fast Produktimage stw Theorie stw Markenwert swd Wirtschaft Branding (Marketing) Brand name products Valuation Markenwert (DE-588)4346474-9 gnd |
| subject_GND | (DE-588)4346474-9 |
| title | The international brand valuation manual a complete overview and analysis of brand valuation techniques, methodologies and applications |
| title_auth | The international brand valuation manual a complete overview and analysis of brand valuation techniques, methodologies and applications |
| title_exact_search | The international brand valuation manual a complete overview and analysis of brand valuation techniques, methodologies and applications |
| title_full | The international brand valuation manual a complete overview and analysis of brand valuation techniques, methodologies and applications Gabriela Salinas |
| title_fullStr | The international brand valuation manual a complete overview and analysis of brand valuation techniques, methodologies and applications Gabriela Salinas |
| title_full_unstemmed | The international brand valuation manual a complete overview and analysis of brand valuation techniques, methodologies and applications Gabriela Salinas |
| title_short | The international brand valuation manual |
| title_sort | the international brand valuation manual a complete overview and analysis of brand valuation techniques methodologies and applications |
| title_sub | a complete overview and analysis of brand valuation techniques, methodologies and applications |
| topic | Produktimage Theorie BUSINESS & ECONOMICS / Accounting / Financial bisacsh Brand name products fast Branding (Marketing) fast Valuation fast Produktimage stw Theorie stw Markenwert swd Wirtschaft Branding (Marketing) Brand name products Valuation Markenwert (DE-588)4346474-9 gnd |
| topic_facet | Produktimage Theorie BUSINESS & ECONOMICS / Accounting / Financial Brand name products Branding (Marketing) Valuation Markenwert Wirtschaft |
| url | https://onlinelibrary.wiley.com/doi/book/10.1002/9781119206408 http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=028812348&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
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