The strategy pathfinder: core concepts and live cases
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Bibliographic Details
Main Author: Angwin, Duncan (Author)
Format: Electronic eBook
Language:English
Published: Chichester, West Sussex, U.K. John Wiley & Sons 2011
Edition:2nd ed
Subjects:
Online Access:FRO01
UBG01
Volltext
Item Description:Title from title screen
Includes bibliographical references
"This new edition of the popular The Strategy Pathfinder updates the micro-cases of real-life problems faced by companies and executives. These micro-cases help readers to engage with the kinds of situations they will encounter in their working lives while provoking discussions about key theoretical themes. Original presentation and design makes this an essential companion for both the business-school classroom and the executive briefcase. The Strategy Pathfinder brings experienced and potential executives alike an instant guide to the concepts and techniques they need to know. An innovative introduction to strategy. Makes readers active "producers" of strategy, rather than passive recipients of received wisdom. Presents essential pathways through the strategy jungle. Each case provokes discussion about a key theoretical theme. Encourages readers to form a view themselves, and then test it against the views of others, before offering recommendations about how best to proceed. Cases are drawn from Africa, the Americas, Asia, Europe and Oceania. Supported by online lecturer supplements"--
Physical Description:1 Online-Ressource
ISBN:9781119206026
1119206022
9781119990178
1119990173
9781119995883
1119995884
9781119995890
1119995892

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