Retail analytics: the secret weapon
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Bibliographic Details
Main Author: Cox, Emmett (Author)
Format: Electronic eBook
Language:English
Published: Hoboken, N.J. Wiley ©2012
Series:Wiley & SAS business series
Subjects:
Online Access:FRO01
UBG01
Volltext
Item Description:Includes index
"Retailers have collected a huge amount of data but they do not know what to do with it. This book is designed not only to provide a broad understanding of retail but show how to use the data that these companies have. Each chapter covers a different focus of the retail environment from retail basics and organization structures to common retail database designs. Numerous cases studies and examples are given throughout. In addition, within each chapter the importance of analytics and data is examined"--Provided by publisher
Physical Description:1 Online-Ressource (xii, 164 pages)
ISBN:9781118148358
1118148355
9781118148327
1118148320
9781118148341
1118148347
9781119205340
1119205344
1283273012
9781283273015

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