Marketing plans: how to prepare them, how to use them
Saved in:
| Main Author: | |
|---|---|
| Format: | Electronic eBook |
| Language: | English |
| Published: |
Chichester, West Sussex, U.K.
Wiley
©2011
|
| Edition: | 7th ed |
| Subjects: | |
| Online Access: | FRO01 UBG01 Volltext |
| Item Description: | Includes bibliographical references and index "Marketing Plans, Seventh Edition presents a practical, no-nonsense style and approach that helps and encourages practicing managers with the difficult task of marketing planning. This helpful text illustrates the process of preparing a marketing plan, how to manage that process, and how to put the plan in action. The new edition has been thoroughly updated with contemporary thinking and includes new information on multi-channel integration and other new electronic routes to market. All case material and examples have also been revised."-- |
| Physical Description: | 1 Online-Ressource (xvi, 573 pages) |
| ISBN: | 9781119205876 1119205875 9780470670163 0470670169 9780470670125 0470670126 9780470670118 0470670118 1283371731 9781283371735 |
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Record in the Search Index
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| author | McDonald, Malcolm |
| author_facet | McDonald, Malcolm |
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| dewey-full | 658.8/02 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
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| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | 7th ed |
| format | Electronic eBook |
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| id | DE-604.BV043393538 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-10T07:24:45Z |
| institution | BVB |
| isbn | 9781119205876 1119205875 9780470670163 0470670169 9780470670125 0470670126 9780470670118 0470670118 1283371731 9781283371735 |
| language | English |
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| physical | 1 Online-Ressource (xvi, 573 pages) |
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| publishDate | 2011 |
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| publisher | Wiley |
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| spelling | McDonald, Malcolm Verfasser aut Marketing plans how to prepare them, how to use them Malcolm McDonald, Hugh Wilson 7th ed Chichester, West Sussex, U.K. Wiley ©2011 1 Online-Ressource (xvi, 573 pages) txt rdacontent c rdamedia cr rdacarrier Includes bibliographical references and index "Marketing Plans, Seventh Edition presents a practical, no-nonsense style and approach that helps and encourages practicing managers with the difficult task of marketing planning. This helpful text illustrates the process of preparing a marketing plan, how to manage that process, and how to put the plan in action. The new edition has been thoroughly updated with contemporary thinking and includes new information on multi-channel integration and other new electronic routes to market. All case material and examples have also been revised."-- Marketing / Management Marketing / Planning BUSINESS & ECONOMICS / Green Business bisacsh Marketing / Management fast Marketing / Planning fast Wirtschaft Marketingkonzept (DE-588)4120696-4 gnd rswk-swf Marketing (DE-588)4037589-4 gnd rswk-swf Marketingkonzept (DE-588)4120696-4 s 1\p DE-604 Marketing (DE-588)4037589-4 s 2\p DE-604 Wilson, Hugh Sonstige oth Erscheint auch als Druck-Ausgabe, Paperback 978-0-470-66997-6 Erscheint auch als Druck-Ausgabe, Paperback 0-470-66997-7 https://onlinelibrary.wiley.com/doi/book/10.1002/9781119205876 Verlag URL des Erstveröffentlichers Volltext 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 2\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | McDonald, Malcolm Marketing plans how to prepare them, how to use them Marketing / Management Marketing / Planning BUSINESS & ECONOMICS / Green Business bisacsh Marketing / Management fast Marketing / Planning fast Wirtschaft Marketingkonzept (DE-588)4120696-4 gnd Marketing (DE-588)4037589-4 gnd |
| subject_GND | (DE-588)4120696-4 (DE-588)4037589-4 |
| title | Marketing plans how to prepare them, how to use them |
| title_auth | Marketing plans how to prepare them, how to use them |
| title_exact_search | Marketing plans how to prepare them, how to use them |
| title_full | Marketing plans how to prepare them, how to use them Malcolm McDonald, Hugh Wilson |
| title_fullStr | Marketing plans how to prepare them, how to use them Malcolm McDonald, Hugh Wilson |
| title_full_unstemmed | Marketing plans how to prepare them, how to use them Malcolm McDonald, Hugh Wilson |
| title_short | Marketing plans |
| title_sort | marketing plans how to prepare them how to use them |
| title_sub | how to prepare them, how to use them |
| topic | Marketing / Management Marketing / Planning BUSINESS & ECONOMICS / Green Business bisacsh Marketing / Management fast Marketing / Planning fast Wirtschaft Marketingkonzept (DE-588)4120696-4 gnd Marketing (DE-588)4037589-4 gnd |
| topic_facet | Marketing / Management Marketing / Planning BUSINESS & ECONOMICS / Green Business Wirtschaft Marketingkonzept Marketing |
| url | https://onlinelibrary.wiley.com/doi/book/10.1002/9781119205876 |
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