Peppers, D. (2011). Managing customer relationships: A strategic framework (2nd ed.). Wiley.
Chicago Style (17th ed.) CitationPeppers, Don. Managing Customer Relationships: A Strategic Framework. 2nd ed. Hoboken, N.J: Wiley, 2011.
MLA (9th ed.) CitationPeppers, Don. Managing Customer Relationships: A Strategic Framework. 2nd ed. Wiley, 2011.
Warning: These citations may not always be 100% accurate.