The brand gym: a practical workout to gain and retain brand leadership
Saved in:
| Main Author: | |
|---|---|
| Format: | Electronic eBook |
| Language: | English |
| Published: |
Hoboken
John Wiley & Sons
2010
|
| Edition: | 2nd ed |
| Subjects: | |
| Online Access: | FRO01 UBG01 Volltext |
| Item Description: | This refreshingly simple, practical guide demonstrates how brand management can boost business performance. It is the ideal inspiration for creating growth in today's tough economic times. Following the template of the highly successful original version, the book consists of a programme of 8 "workouts" that will help marketers raise their own game in key areas such as: insight, portfolio strategy, positioning and innovation. The tools and techniques in the book have been road-tested on over 100 brandgym projects out of the last 8 years, making this book extremely practical.: Based on Includes bibliographical references and index |
| Physical Description: | 1 Online-Ressource (259 pages) |
| ISBN: | 9781119208600 1119208602 9780470665046 0470665041 9780470971338 0470971339 1282939521 9781282939523 9780470686195 0470686197 |
Staff View
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| 500 | |a This refreshingly simple, practical guide demonstrates how brand management can boost business performance. It is the ideal inspiration for creating growth in today's tough economic times. Following the template of the highly successful original version, the book consists of a programme of 8 "workouts" that will help marketers raise their own game in key areas such as: insight, portfolio strategy, positioning and innovation. The tools and techniques in the book have been road-tested on over 100 brandgym projects out of the last 8 years, making this book extremely practical.: Based on | ||
| 500 | |a Includes bibliographical references and index | ||
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| 650 | 4 | |a Product management | |
| 650 | 4 | |a Business | |
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| dewey-full | 658.8/27 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8/27 |
| dewey-search | 658.8/27 |
| dewey-sort | 3658.8 227 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | 2nd ed |
| format | Electronic eBook |
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| illustrated | Not Illustrated |
| indexdate | 2024-07-10T07:24:44Z |
| institution | BVB |
| isbn | 9781119208600 1119208602 9780470665046 0470665041 9780470971338 0470971339 1282939521 9781282939523 9780470686195 0470686197 |
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| spelling | Taylor, David Verfasser aut The brand gym a practical workout to gain and retain brand leadership David Taylor and David Nichols 2nd ed Hoboken John Wiley & Sons 2010 1 Online-Ressource (259 pages) txt rdacontent c rdamedia cr rdacarrier This refreshingly simple, practical guide demonstrates how brand management can boost business performance. It is the ideal inspiration for creating growth in today's tough economic times. Following the template of the highly successful original version, the book consists of a programme of 8 "workouts" that will help marketers raise their own game in key areas such as: insight, portfolio strategy, positioning and innovation. The tools and techniques in the book have been road-tested on over 100 brandgym projects out of the last 8 years, making this book extremely practical.: Based on Includes bibliographical references and index Brand name products Product management Business BUSINESS & ECONOMICS / Advertising & Promotion bisacsh Brand name products fast Product management fast Wirtschaft Nichols, David S. Sonstige oth https://onlinelibrary.wiley.com/doi/book/10.1002/9781119208600 Verlag URL des Erstveröffentlichers Volltext |
| spellingShingle | Taylor, David The brand gym a practical workout to gain and retain brand leadership Brand name products Product management Business BUSINESS & ECONOMICS / Advertising & Promotion bisacsh Brand name products fast Product management fast Wirtschaft |
| title | The brand gym a practical workout to gain and retain brand leadership |
| title_auth | The brand gym a practical workout to gain and retain brand leadership |
| title_exact_search | The brand gym a practical workout to gain and retain brand leadership |
| title_full | The brand gym a practical workout to gain and retain brand leadership David Taylor and David Nichols |
| title_fullStr | The brand gym a practical workout to gain and retain brand leadership David Taylor and David Nichols |
| title_full_unstemmed | The brand gym a practical workout to gain and retain brand leadership David Taylor and David Nichols |
| title_short | The brand gym |
| title_sort | the brand gym a practical workout to gain and retain brand leadership |
| title_sub | a practical workout to gain and retain brand leadership |
| topic | Brand name products Product management Business BUSINESS & ECONOMICS / Advertising & Promotion bisacsh Brand name products fast Product management fast Wirtschaft |
| topic_facet | Brand name products Product management Business BUSINESS & ECONOMICS / Advertising & Promotion Wirtschaft |
| url | https://onlinelibrary.wiley.com/doi/book/10.1002/9781119208600 |
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