Essential tools for operations management tools, models and approaches for managers and consultants - Burtonshaw-Gunn, Simon A. (Wiley, 2010)
Includes bibliographical references and index
The third book in the Essential Tools For series ... on the topic of Operations Management. Based on Simon Burtonshaw-Gunn's successful The Essential Management Toolbox, this book focuses in greater depth on the topic of Operations Management. This third book covers the areas of marketing, CRM and Product Development. It offers the business person and consultant the tools to help the business person define and control these areas within their business. Check out the new series website featuring sample chapters, tool of the month and solve your management problems by talking direct to the author