Why killer products don't sell: how to run your company to a new set of rules
Saved in:
| Main Author: | |
|---|---|
| Format: | Electronic eBook |
| Language: | English |
| Published: |
Chichester, UK
Capstone
2008
|
| Subjects: | |
| Online Access: | FRO01 UBG01 Volltext |
| Item Description: | Includes bibliographical references and index Coming from conversations with executive teams of technology companies, venture capitalists, and M & A advisers, the insights contained in Why Killer Products Don't Sell are gold dust. First the book lays bare the claim that sales is sales is sales. It exposes the 4 very different 'Buying Cultures' and how they should be approached: Value Offered, Value Added, Value Created, and Value Captured. But it also gives a proven methodology for assessing a company's product mix ('offering' vs 'buying culture'), and a transformation approach to optimize sales and improve competitiveness |
| Physical Description: | 1 Online-Ressource (xxiii, 170 pages) |
| ISBN: | 9780857086532 0857086537 9781906465339 1906465339 9781907293474 1907293477 9781907293467 1907293469 9781906465261 1906465266 |
Staff View
MARC
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| 245 | 1 | 0 | |a Why killer products don't sell |b how to run your company to a new set of rules |c Ian Gotts & Dominic Rowsell |
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| 500 | |a Includes bibliographical references and index | ||
| 500 | |a Coming from conversations with executive teams of technology companies, venture capitalists, and M & A advisers, the insights contained in Why Killer Products Don't Sell are gold dust. First the book lays bare the claim that sales is sales is sales. It exposes the 4 very different 'Buying Cultures' and how they should be approached: Value Offered, Value Added, Value Created, and Value Captured. But it also gives a proven methodology for assessing a company's product mix ('offering' vs 'buying culture'), and a transformation approach to optimize sales and improve competitiveness | ||
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Record in the Search Index
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| author | Gotts, Ian |
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| dewey-full | 658.8/1 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8/1 |
| dewey-search | 658.8/1 |
| dewey-sort | 3658.8 11 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Electronic eBook |
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| illustrated | Not Illustrated |
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| isbn | 9780857086532 0857086537 9781906465339 1906465339 9781907293474 1907293477 9781907293467 1907293469 9781906465261 1906465266 |
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| spelling | Gotts, Ian Verfasser aut Why killer products don't sell how to run your company to a new set of rules Ian Gotts & Dominic Rowsell Chichester, UK Capstone 2008 1 Online-Ressource (xxiii, 170 pages) txt rdacontent c rdamedia cr rdacarrier Includes bibliographical references and index Coming from conversations with executive teams of technology companies, venture capitalists, and M & A advisers, the insights contained in Why Killer Products Don't Sell are gold dust. First the book lays bare the claim that sales is sales is sales. It exposes the 4 very different 'Buying Cultures' and how they should be approached: Value Offered, Value Added, Value Created, and Value Captured. But it also gives a proven methodology for assessing a company's product mix ('offering' vs 'buying culture'), and a transformation approach to optimize sales and improve competitiveness Business BUSINESS & ECONOMICS / Sales & Selling / Management bisacsh Brand name products / Management fast Consumer behavior fast Sales management fast Wirtschaft Sales management Brand name products / Management Consumer behavior Rowsell, Dominic Sonstige oth https://onlinelibrary.wiley.com/doi/book/10.1002/9780857086532 Verlag URL des Erstveröffentlichers Volltext |
| spellingShingle | Gotts, Ian Why killer products don't sell how to run your company to a new set of rules Business BUSINESS & ECONOMICS / Sales & Selling / Management bisacsh Brand name products / Management fast Consumer behavior fast Sales management fast Wirtschaft Sales management Brand name products / Management Consumer behavior |
| title | Why killer products don't sell how to run your company to a new set of rules |
| title_auth | Why killer products don't sell how to run your company to a new set of rules |
| title_exact_search | Why killer products don't sell how to run your company to a new set of rules |
| title_full | Why killer products don't sell how to run your company to a new set of rules Ian Gotts & Dominic Rowsell |
| title_fullStr | Why killer products don't sell how to run your company to a new set of rules Ian Gotts & Dominic Rowsell |
| title_full_unstemmed | Why killer products don't sell how to run your company to a new set of rules Ian Gotts & Dominic Rowsell |
| title_short | Why killer products don't sell |
| title_sort | why killer products don t sell how to run your company to a new set of rules |
| title_sub | how to run your company to a new set of rules |
| topic | Business BUSINESS & ECONOMICS / Sales & Selling / Management bisacsh Brand name products / Management fast Consumer behavior fast Sales management fast Wirtschaft Sales management Brand name products / Management Consumer behavior |
| topic_facet | Business BUSINESS & ECONOMICS / Sales & Selling / Management Brand name products / Management Consumer behavior Sales management Wirtschaft |
| url | https://onlinelibrary.wiley.com/doi/book/10.1002/9780857086532 |
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