Kellogg on marketing:
Gespeichert in:
| Format: | Elektronisch E-Book |
|---|---|
| Sprache: | English |
| Veröffentlicht: |
Hoboken, N.J.
Wiley
©2010
|
| Ausgabe: | 2nd ed |
| Schlagworte: | |
| Online-Zugang: | FRO01 UBG01 UBY01 Volltext |
| Beschreibung: | Includes bibliographical references and index The business classic, fully revised and updated for today's marketers. The second edition of Kellogg on Marketing provides a unique and highly regarded perspective on both the basics of marketing and on new issues that are challenging businesses today.: Includes more than 60% new material on both fundamental marketing concepts and hot topics such as Product Innovation, Social Media, Marketing to Consumers at the Bottom of the Pyramid, and Internal Branding; With a foreword by Philip Kotler; The Kellogg School of Management is recognized around the world as the leading MBA program in Marketing |
| Beschreibung: | 1 Online-Ressource (xix, 426 pages) |
| ISBN: | 9781119199892 1119199891 9780470877623 0470877626 9780470877630 0470877634 |
| DOI: | 10.1002/9781119199892 |
Internformat
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Datensatz im Suchindex
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| dewey-full | 658.8 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8 |
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| discipline | Wirtschaftswissenschaften |
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| edition | 2nd ed |
| format | Electronic eBook |
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| illustrated | Not Illustrated |
| indexdate | 2024-07-10T07:24:43Z |
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| isbn | 9781119199892 1119199891 9780470877623 0470877626 9780470877630 0470877634 |
| language | English |
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| publishDate | 2010 |
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| spelling | Kellogg on marketing edited by Alice M. Tybout, Bobby J. Calder 2nd ed Hoboken, N.J. Wiley ©2010 1 Online-Ressource (xix, 426 pages) txt rdacontent c rdamedia cr rdacarrier Includes bibliographical references and index The business classic, fully revised and updated for today's marketers. The second edition of Kellogg on Marketing provides a unique and highly regarded perspective on both the basics of marketing and on new issues that are challenging businesses today.: Includes more than 60% new material on both fundamental marketing concepts and hot topics such as Product Innovation, Social Media, Marketing to Consumers at the Bottom of the Pyramid, and Internal Branding; With a foreword by Philip Kotler; The Kellogg School of Management is recognized around the world as the leading MBA program in Marketing Business BUSINESS & ECONOMICS / Distribution bisacsh BUSINESS & ECONOMICS / Marketing / General bisacsh Marketing fast Wirtschaft Marketing Marketing (DE-588)4037589-4 gnd rswk-swf 1\p (DE-588)4143413-4 Aufsatzsammlung gnd-content Marketing (DE-588)4037589-4 s 2\p DE-604 Tybout, Alice M. Sonstige oth Calder, Bobby J. Sonstige oth J.L. Kellogg Graduate School of Management Sonstige oth Erscheint auch als Druck-Ausgabe, Hardcover 978-0-470-58014-1 Erscheint auch als Druck-Ausgabe, Hardcover 0-470-58014-3 https://doi.org/10.1002/9781119199892 Verlag URL des Erstveröffentlichers Volltext 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 2\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Kellogg on marketing Business BUSINESS & ECONOMICS / Distribution bisacsh BUSINESS & ECONOMICS / Marketing / General bisacsh Marketing fast Wirtschaft Marketing Marketing (DE-588)4037589-4 gnd |
| subject_GND | (DE-588)4037589-4 (DE-588)4143413-4 |
| title | Kellogg on marketing |
| title_auth | Kellogg on marketing |
| title_exact_search | Kellogg on marketing |
| title_full | Kellogg on marketing edited by Alice M. Tybout, Bobby J. Calder |
| title_fullStr | Kellogg on marketing edited by Alice M. Tybout, Bobby J. Calder |
| title_full_unstemmed | Kellogg on marketing edited by Alice M. Tybout, Bobby J. Calder |
| title_short | Kellogg on marketing |
| title_sort | kellogg on marketing |
| topic | Business BUSINESS & ECONOMICS / Distribution bisacsh BUSINESS & ECONOMICS / Marketing / General bisacsh Marketing fast Wirtschaft Marketing Marketing (DE-588)4037589-4 gnd |
| topic_facet | Business BUSINESS & ECONOMICS / Distribution BUSINESS & ECONOMICS / Marketing / General Marketing Wirtschaft Aufsatzsammlung |
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