Winning with customers: a playbook for B2B
Saved in:
| Main Author: | |
|---|---|
| Format: | Electronic eBook |
| Language: | English |
| Published: |
Hoboken, N.J.
Wiley
©2010
|
| Subjects: | |
| Online Access: | FRO01 UBG01 Volltext |
| Item Description: | Includes index Do your customers make more money doing business with you? Knowing the answer can help you build measurable and valuable customer relationships, outperform the competition, and unlock profitable growth. Companies are blind to opportunities for profitable customer relationships without a deep understanding of how they create customer value relative to competitors. With a rigorous and measurable understanding of how customers make more money today and in the future with you, combined with supporting plans and tools to align the entire organization for success, a company can win and win big. "Winning with Customers" offers a step-by-step playbook to help companies develop this capability for themselves, act on it, build a culture around it and sustain it over time. The playbook includes case studies, interviews, and tools from leading B2B companies who have demonstrated success. Written by recognized business thought leaders and practitioners, this book will guide you to profitable growth. The book also serves as a launch point into a community of like-minded executives that includes a companion website which offers exercises, access to thought leaders, and other tools help you win with customers |
| Physical Description: | 1 Online-Ressource (xxix, 429 pages) |
| ISBN: | 9781119205029 1119205026 9780470768495 0470768495 9780470768518 0470768517 |
Staff View
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| 500 | |a Do your customers make more money doing business with you? Knowing the answer can help you build measurable and valuable customer relationships, outperform the competition, and unlock profitable growth. Companies are blind to opportunities for profitable customer relationships without a deep understanding of how they create customer value relative to competitors. With a rigorous and measurable understanding of how customers make more money today and in the future with you, combined with supporting plans and tools to align the entire organization for success, a company can win and win big. "Winning with Customers" offers a step-by-step playbook to help companies develop this capability for themselves, act on it, build a culture around it and sustain it over time. The playbook includes case studies, interviews, and tools from leading B2B companies who have demonstrated success. Written by recognized business thought leaders and practitioners, this book will guide you to profitable growth. The book also serves as a launch point into a community of like-minded executives that includes a companion website which offers exercises, access to thought leaders, and other tools help you win with customers | ||
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| 650 | 4 | |a Wirtschaft | |
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| dewey-full | 658.8/04 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
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| dewey-sort | 3658.8 14 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
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| spelling | Pigues, D. Keith Verfasser aut Winning with customers a playbook for B2B D. Keith Pigues, Jerry Alderman Hoboken, N.J. Wiley ©2010 1 Online-Ressource (xxix, 429 pages) txt rdacontent c rdamedia cr rdacarrier Includes index Do your customers make more money doing business with you? Knowing the answer can help you build measurable and valuable customer relationships, outperform the competition, and unlock profitable growth. Companies are blind to opportunities for profitable customer relationships without a deep understanding of how they create customer value relative to competitors. With a rigorous and measurable understanding of how customers make more money today and in the future with you, combined with supporting plans and tools to align the entire organization for success, a company can win and win big. "Winning with Customers" offers a step-by-step playbook to help companies develop this capability for themselves, act on it, build a culture around it and sustain it over time. The playbook includes case studies, interviews, and tools from leading B2B companies who have demonstrated success. Written by recognized business thought leaders and practitioners, this book will guide you to profitable growth. The book also serves as a launch point into a community of like-minded executives that includes a companion website which offers exercises, access to thought leaders, and other tools help you win with customers BUSINESS & ECONOMICS / Marketing / Industrial bisacsh Consumer satisfaction fast Customer relations / Management fast Customer services / Management fast Wirtschaft Customer relations / Management Consumer satisfaction Customer services / Management Alderman, Jerry D. Sonstige oth Erscheint auch als Druck-Ausgabe, Hardcover 978-0-470-54799-1 Erscheint auch als Druck-Ausgabe, Hardcover 0-470-54799-5 https://onlinelibrary.wiley.com/doi/book/10.1002/9781119205029 Verlag URL des Erstveröffentlichers Volltext |
| spellingShingle | Pigues, D. Keith Winning with customers a playbook for B2B BUSINESS & ECONOMICS / Marketing / Industrial bisacsh Consumer satisfaction fast Customer relations / Management fast Customer services / Management fast Wirtschaft Customer relations / Management Consumer satisfaction Customer services / Management |
| title | Winning with customers a playbook for B2B |
| title_auth | Winning with customers a playbook for B2B |
| title_exact_search | Winning with customers a playbook for B2B |
| title_full | Winning with customers a playbook for B2B D. Keith Pigues, Jerry Alderman |
| title_fullStr | Winning with customers a playbook for B2B D. Keith Pigues, Jerry Alderman |
| title_full_unstemmed | Winning with customers a playbook for B2B D. Keith Pigues, Jerry Alderman |
| title_short | Winning with customers |
| title_sort | winning with customers a playbook for b2b |
| title_sub | a playbook for B2B |
| topic | BUSINESS & ECONOMICS / Marketing / Industrial bisacsh Consumer satisfaction fast Customer relations / Management fast Customer services / Management fast Wirtschaft Customer relations / Management Consumer satisfaction Customer services / Management |
| topic_facet | BUSINESS & ECONOMICS / Marketing / Industrial Consumer satisfaction Customer relations / Management Customer services / Management Wirtschaft |
| url | https://onlinelibrary.wiley.com/doi/book/10.1002/9781119205029 |
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