Creating market insight: how firms create value from market understanding
Saved in:
| Main Author: | |
|---|---|
| Format: | Electronic eBook |
| Language: | English |
| Published: |
Chichester, England
John Wiley & Sons
©2008
|
| Subjects: | |
| Online Access: | FRO01 UBG01 Volltext |
| Item Description: | Includes bibliographical references (pages 303-307) and indexes "Brian Smith and Paul Raspin demonstrate a thorough and pragmatic approach to creating and applying sound market insight. Using numerous practical examples, learning points and provocative takeaways, they build on established strategic marketing principles to give you actionable knowledge you can apply your business to create lasting market advantage.". Beverley Dipper, Market Insight Manager, Microsoft UK Ltd. "I have no hesitation in saying buy this book. It will find a front and centre position in your bookshelf, with plenty of post-its marking pages that you will return to |
| Physical Description: | 1 Online-Ressource (ix, 318 pages) |
| ISBN: | 9781119207788 1119207789 9780470773062 0470773065 1282349805 9781282349803 |
Staff View
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Record in the Search Index
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| author | Smith, Brian D. |
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| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8/02 |
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| dewey-sort | 3658.8 12 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Electronic eBook |
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| illustrated | Not Illustrated |
| indexdate | 2024-07-10T07:24:42Z |
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| isbn | 9781119207788 1119207789 9780470773062 0470773065 1282349805 9781282349803 |
| language | English |
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| physical | 1 Online-Ressource (ix, 318 pages) |
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| spelling | Smith, Brian D. Verfasser aut Creating market insight how firms create value from market understanding Brian D Smith, Paul G. Raspin Chichester, England John Wiley & Sons ©2008 1 Online-Ressource (ix, 318 pages) txt rdacontent c rdamedia cr rdacarrier Includes bibliographical references (pages 303-307) and indexes "Brian Smith and Paul Raspin demonstrate a thorough and pragmatic approach to creating and applying sound market insight. Using numerous practical examples, learning points and provocative takeaways, they build on established strategic marketing principles to give you actionable knowledge you can apply your business to create lasting market advantage.". Beverley Dipper, Market Insight Manager, Microsoft UK Ltd. "I have no hesitation in saying buy this book. It will find a front and centre position in your bookshelf, with plenty of post-its marking pages that you will return to BUSINESS & ECONOMICS / Green Business bisacsh Marketing / Management fast Marketing / Planning fast Organizational effectiveness fast Problem solving fast Wirtschaft Marketing / Management Marketing / Planning Problem solving Organizational effectiveness Marktanalyse (DE-588)4037624-2 gnd rswk-swf Umweltanalyse (DE-588)4253324-7 gnd rswk-swf Wettbewerbsvorteil (DE-588)4219652-8 gnd rswk-swf Umweltanalyse (DE-588)4253324-7 s Marktanalyse (DE-588)4037624-2 s Wettbewerbsvorteil (DE-588)4219652-8 s 1\p DE-604 Raspin, Paul G. Sonstige oth Erscheint auch als Druck-Ausgabe, Hardcover 978-0-470-98653-0 Erscheint auch als Druck-Ausgabe, Hardcover 0-470-98653-0 https://onlinelibrary.wiley.com/doi/book/10.1002/9781119207788 Verlag URL des Erstveröffentlichers Volltext 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Smith, Brian D. Creating market insight how firms create value from market understanding BUSINESS & ECONOMICS / Green Business bisacsh Marketing / Management fast Marketing / Planning fast Organizational effectiveness fast Problem solving fast Wirtschaft Marketing / Management Marketing / Planning Problem solving Organizational effectiveness Marktanalyse (DE-588)4037624-2 gnd Umweltanalyse (DE-588)4253324-7 gnd Wettbewerbsvorteil (DE-588)4219652-8 gnd |
| subject_GND | (DE-588)4037624-2 (DE-588)4253324-7 (DE-588)4219652-8 |
| title | Creating market insight how firms create value from market understanding |
| title_auth | Creating market insight how firms create value from market understanding |
| title_exact_search | Creating market insight how firms create value from market understanding |
| title_full | Creating market insight how firms create value from market understanding Brian D Smith, Paul G. Raspin |
| title_fullStr | Creating market insight how firms create value from market understanding Brian D Smith, Paul G. Raspin |
| title_full_unstemmed | Creating market insight how firms create value from market understanding Brian D Smith, Paul G. Raspin |
| title_short | Creating market insight |
| title_sort | creating market insight how firms create value from market understanding |
| title_sub | how firms create value from market understanding |
| topic | BUSINESS & ECONOMICS / Green Business bisacsh Marketing / Management fast Marketing / Planning fast Organizational effectiveness fast Problem solving fast Wirtschaft Marketing / Management Marketing / Planning Problem solving Organizational effectiveness Marktanalyse (DE-588)4037624-2 gnd Umweltanalyse (DE-588)4253324-7 gnd Wettbewerbsvorteil (DE-588)4219652-8 gnd |
| topic_facet | BUSINESS & ECONOMICS / Green Business Marketing / Management Marketing / Planning Organizational effectiveness Problem solving Wirtschaft Marktanalyse Umweltanalyse Wettbewerbsvorteil |
| url | https://onlinelibrary.wiley.com/doi/book/10.1002/9781119207788 |
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